Should I buy Amazon shares before the stock split?

Amazon is about to split its stock for the first time since the dotcom boom. Is this an opportunity for me?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Last night, Amazon.com (NASDAQ:AMZN) announced a 20-for-1 stock split, along with a $10bn share repurchase programme. Sometimes a stock split can cause a jump in share prices. In 2020, both Apple and Tesla split their stocks and share prices rose between the announcement and the split taking place. I currently own Amazon stock in my portfolio. So is the upcoming stock an opportunity for me to buy more shares, or should I wait until after the split?

Stock split

Amazon’s move is a 20-for-1 split. That means that Amazon shareholders will receive a further 19 shares in the company for every share they own and each share will be worth a twentieth of the current share price. At the time of writing, shares in Amazon trade at around $2,785. I currently own two of them. So after the split, I’ll own 40 with each share being worth around $139. 

Fundamentally, a stock split makes no difference to Amazon as an investment opportunity. Splitting the stock doesn’t change the market cap of the company. Nor does it change the amount of money that the company will make over time, but it does make it easier for small investors to buy in. It also makes the stock more accessible from the perspective of trading options. The share price might go up or down as the split approaches, but it might do this at any time. 

Amazon stock

For me, as an investor with a focus on the long term, the question of whether or not Amazon stock is a buy comes down to the question of how much money the company will make and the price of the company as a whole. Overall, I think that Amazon shares are attractive at the moment. They currently trade below the average price that I paid for them and I don’t believe that the business has become any less attractive than it was when I first bought in. So I’m looking at making a further investment now.

I think that its dominant positions in e-commerce and cloud computing mean that it has significant earnings growth ahead. And I think that this growth justifies its share price. In particular, I feel that the high margins of the company’s Amazon Web Services segment make the stock an attractive investment to me at current prices. The fact that the company has announced its intention to split its stock is irrelevant to me from an investment perspective.

Market timing

Splitting Amazon’s stock might cause the price to rise for a number of reasons. It might attract attention from smaller market participants, either by allowing them to own the stock, or by making it easier for them to trade options. This might could that the stock split offers an opportunity for a quick trade. As an investor, though, my ambition isn’t to work out when the stock is at its lowest and try to make money by selling it after a split pushes the price higher. Rather, my ambition is to try and identify a time at which Amazon stock trades below my estimate of its fair value. As a result, I’m looking beyond the fluctuations in price that might happen on the split and at the business’s fundamentals, which I think justify buying Amazon stock right now.

Stephen Wright owns shares in Amazon. John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. The Motley Fool UK has recommended Amazon, Apple, and Tesla. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Black woman using smartphone at home, watching stock charts.
Investing Articles

3 these stocks are smashing BAE Systems shares – are they worth considering today? 

Harvey Jones looks at the impact of current events on BAE Systems shares this week, and highlights some FTSE 100…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

At a forward P/E of 17, is Nvidia stock now a screaming buy?

Stephen Wright outlines why Nvidia stock could be better value now than it has been in a long time, despite…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

I asked ChatGPT to name the most undervalued share on the UK stock market. Here’s what it said…

Always on the lookout for value shares to add to his portfolio, James Beard turned to a well-known artificial intelligence…

Read more »

High flying easyJet women bring daughters to work to inspire next generation of women in STEM
Investing Articles

Are easyJet shares easy money at 425p?

While other airline stocks have soared since the pandemic, easyJet shares have remained grounded. Is the share price set for…

Read more »

Portrait of a boy with the map of the world painted on his face.
Investing Articles

1 high-flying investment trust to consider for a Stocks and Shares ISA

Ben McPoland thinks this lesser-known trust is worth exploring for investors wanting geographic diversification inside a Stocks and Shares ISA.

Read more »

Smartly dressed middle-aged black gentleman working at his desk
Investing Articles

Up 300% from their pandemic lows, has the easy money been made on Lloyds shares?

Investors who bought Lloyds shares at their Covid lows got 15% of their investment back in dividends last year. But…

Read more »

ISA coins
Investing Articles

The ISA deadline’s almost on us! Here’s a last-minute FTSE 100 share to consider

Investors have just a month to max out their Stocks and Shares ISA allowance for the 2026 tax year. Here…

Read more »

Young Caucasian man making doubtful face at camera
Dividend Shares

Down 24% in 10 months, Greggs shares are baking bad!

After a turbulent 2025, Greggs shares continue to bounce around this year. But with the stock trading at levels seen…

Read more »