Market volatility is soaring. Here’s what Warren Buffett says to do

With stock markets in turmoil, Stephen Wright looks to Warren Buffett for advice on how to navigate stock market volatility.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Stack of British pound coins falling on list of share prices

Image source: Getty Images

Volatile markets can be challenging. As an investor, I know it can be difficult to hold on to investments when market volatility causes share prices to drop. But selling investments in a downturn would be the worst thing that I could do for my investing goals. With that in mind, here are five pieces of advice from Berkshire Hathaway Chairman Warren Buffett that I use to help me hold on when market volatility makes selling tempting.

1. Buy at the right price

Buffett’s most important advice is to invest in stocks when they trade at a discount to their intrinsic value. If I buy a stock above its intrinsic value, then I have no reason to think that someone should ever pay more for it than I paid. That makes it hard to hold onto the stock when market volatility is high and prices fall. If I buy at a discount to intrinsic value, though, I can be confident that I’ve made a good investment that I can hold onto for the long term.

2. Think like a business owner

Buffett also advises focusing on owning businesses, rather than stocks. In other words, I should look to make investments based on what I think the business will produce, not what the stock price will be. Following this advice helps me cope with market volatility. A short-term change in share prices doesn’t change what the underlying business is producing. So if my investment thesis is based on the business, not the stock price, it isn’t affected by market volatility.

3. Know what I own

Staying within what Buffett calls my circle of competence makes it easier for me to navigate market volatility. It’s important for me to invest only in things where I understand the economics of the business and the the industry that it’s in. When the price of something I own drops sharply, it’s a sign that the market disagrees with me about its intrinsic value. When this happens, it’s important for me to be confident that it’s a good investment and I can only be confident of this when I’m investing in something that I can understand. 

4. Delay gratification

According to Buffett, markets are much more predictable over a long period of time than over a short one. When I invest, I do so with an anticipation of where the business will be 10, 20, or 30 years in the future. Market volatility might cause anything to happen to stock prices in the short term. But keeping in mind the fact that short-term movements are not part of my investing thesis helps me to not worry about price fluctuations brought on by market volatility.

5. Focus on what I can control

Market volatility is not something that is under my control. I can’t make stock prices go up or down. When markets are volatile, I find it helpful to think about Buffett’s advice for inflationary periods. Buffett advises that the best thing to do when inflation is high is to concentrate on my own earnings power. With that in mind, I try to focus on maximising my income and keeping my expenses under control, instead of looking at how my investments are performing when market volatility is high.

Stephen Wright owns Berkshire Hathaway (B shares). The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Rolls-Royce's Pearl 10X engine series
Investing Articles

Are the glory days over for Rolls-Royce shares?

Rolls-Royce shares have soared in recent years. Lately, though, they have taken a tumble. Could there be worse still to…

Read more »

Group of friends meet up in a pub
Investing Articles

Are ‘66% off’ Diageo shares a once-in-a-decade opportunity?

Diageo shares have taken another hit in the early weeks of 2026. Are we looking at a massive bargain or…

Read more »

Investing Articles

Meet the UK stock under £1.50 smashing Rolls-Royce shares over the past year

While Rolls-Royce shares get all the attention, this under-the-radar trust has quietly made investors a fortune. But is it still…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

Down 19%, the red lights are flashing for Barclays shares!

Barclays shares have fallen almost a fifth in value as the Middle East war has intensified. Royston Wild argues that…

Read more »

Aviva logo on glass meeting room door
Investing Articles

After falling another 5%, are Aviva shares too cheap to ignore?

£10,000 invested in Aviva shares five years ago would have grown 50% by now. But what might the future hold,…

Read more »

Two female adult friends walking through the city streets at Christmas. They are talking and smiling as they do some Christmas shopping.
Investing Articles

Next impresses again, but could its shares be about to crash?

Next shares have leapt after the retailer raised its full-year profits guidance. But could the FTSE 100 retailer be running…

Read more »

Investing Articles

Time to buy, after Next shares are lifted by storming FY results?

Retail sector weakness is holding back Next shares, is it? Tell that to the fashion shoppers who've driven up full-year…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Growth Shares

Why the Barclays share price is currently its most undervalued in months

Jon Smith talks through why the Barclays share price has struggled in recent weeks, and flags up reasons why it…

Read more »