Should I buy Alphabet shares now or wait until after the share split?

As the company prepares to split its stock, our writer considers whether he ought to buy Alphabet shares for his portfolio — and if so, when.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Over the past decade, not many shares have increased in value by 1,000%. One that has come close is the parent company of Google, Alphabet (NASDAQ: GOOG). Its shares are 800% higher than they were 10 years ago. That means the per share price is now in the thousands of dollars. To combat that, Alphabet has announced plans to split the shares. Does it make sense for me to buy Alphabet shares now for my portfolio,  or ought I to wait until after the share split is complete?

What is a share split?

Imagine that I had a healthy shrub I liked in my garden. Over the course of some years, it gets so big that it becomes hard for me to manage. Instead, I split it into a number of smaller shrubs, which I can move to different places more easily.

That is the thinking behind share splits. When a share reaches a high price, it makes it harder for an investor to buy it because the cash outlay is so high. Splitting the share into 20 new shares, which is what Alphabet plans to do, means that each new share is much less valuable individually, making it more affordable. As a shareholder, although I would own more shares, my percentage stake in the company stays the same.

Should you invest £1,000 in Aston Martin right now?

When investing expert Mark Rogers has a stock tip, it can pay to listen. After all, the flagship Motley Fool Share Advisor newsletter he has run for nearly a decade has provided thousands of paying members with top stock recommendations from the UK and US markets. And right now, Mark thinks there are 6 standout stocks that investors should consider buying. Want to see if Aston Martin made the list?

See the 6 stocks

Alphabet share split

In Alphabet’s case, the split could also make the shares eligible to be included in the Dow Jones index, which they are not at the moment. That could increase demand from tracker funds, possibly boosting the share price.

There is some academic evidence that share splits can increase the marketability of a company’s shares. But that will not necessarily happen. After all, the company remains the same and my percentage stake in it as a shareholder would be unchanged, even if I end up owning more shares after the split. There are also some inconveniences to a shareholder following a split, such as trying to calculate capital gains. But in general, a share split should not negatively affect the overall value of my holding in a company.

Alphabet has been performing strongly. Indeed, that is probably why it plans a share split. The share price is up 30% in the past year alone. The company’s revenue grew 41% last year and earnings per share growth was 93%. Properties such as YouTube should help the company continue to post strong growth, in my view.

I would buy Alphabet shares

There are risks. Such high growth rates are hard to maintain. The costs of developing new revenue streams could eat into profits. Alphabet’s size means regulators could seek to take a chunk out of profits, by fining it or indeed pushing to break it up.

But I think this is a top class company and would be happy to buy its shares for my portfolio. A share split makes no difference to my view of the company’s prospects. I see no compelling reason to wait until after the split to make my move. I would consider buying Alphabet shares today.

Of course, there are plenty of other passive income opportunities to explore. And these may be even more lucrative:

We think earning passive income has never been easier

Do you like the idea of dividend income?

The prospect of investing in a company just once, then sitting back and watching as it potentially pays a dividend out over and over?

If you’re excited by the thought of regular passive income payments, as well as the potential for significant growth on your initial investment…

Then we think you’ll want to see this report inside Motley Fool Share Advisor — ‘5 Essential Stocks For Passive Income Seekers’.

What’s more, today we’re giving away one of these stock picks, absolutely free!

Get your free passive income stock pick

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Christopher Ruane has no position in any of the shares mentioned. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. The Motley Fool UK has recommended Alphabet (A shares) and Alphabet (C shares). Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young mixed-race woman jumping for joy in a park with confetti falling around her
Investing Articles

2 shares to consider as a new US deal could revive the UK stock market

Our writer investigates two major FTSE 100 shares that could enjoy a boost following a US tariff shift and possible…

Read more »

Happy young female stock-picker in a cafe
Investing Articles

This FTSE 250 growth trust just loaded up on these 2 top S&P 500 stocks

Our writer noticed that this FTSE 250 investment trust has just scooped up a couple of quality US growth stocks.…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

This world-class FTSE 100 company’s expecting up to 10% growth in 2025

This is one of the most profitable companies in the FTSE 100 index. And right now, it’s firing on all…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

£10k invested in Phoenix shares 10 years ago would have generated passive income of…  

Shares in this FTSE 100 insurance giant have done poorly over the last decade. Harvey Jones wonders if super-sized passive…

Read more »

Smiling young man sitting in cafe and checking messages, with his laptop in front of him.
Investing Articles

This brilliant FTSE income share just paid me £458 for doing absolutely nothing – I love it!

Harvey Jones is sending some love to high-yielding FTSE 100 dividend income share M&G today in return for it sending…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

Should I buy Palantir (PLTR) stock for my ISA in 2025?

Palantir stock's flying in 2025, having risen almost 60% already. Should Edward Sheldon take the plunge and buy the growth…

Read more »

Workers at Whiting refinery, US
Investing Articles

Drowning in debt amid falling oil prices, can the BP share price recover?

By far the worst-performing of the oil majors, Andrew Mackie assesses just what it will take to kick life back…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

As Cash ISA changes approach, is now the time to buy UK shares for long-term wealth?

Changes to the Individual Savings Account (ISA) could present an unexpected opportunity to try to get richer with UK shares.

Read more »