Why I’m listening to Warren Buffett and buying cheap UK stocks

Our writer lays out some of the key lessons Warren Buffett has for investors looking to turn a profit in these uncertain economic times.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Fans of Warren Buffett taking his photo

Image source: The Motley Fool

At the ripe old age of 91, Warren Buffett has witnessed more than one market crisis in his long life. Despite this, he has managed to become one of the world’s wealthiest individuals, owing to his calm analysis and ability to find top-notch stocks. That, I believe, qualifies him as someone worth listening to in times like these.

Focus on the business

Warren Buffett is a firm believer in the necessity of sound business principles. Observing a stock’s rise and fall is, for the most part, frustrating, draining, and unproductive. Many inexperienced investors make the mistake of purchasing when prices rise and selling when they fall. However, a whole host of factors influence share prices in the short term. Not only is it hard to forecast these fluctuations, but they typically reveal little about a company’s health.

If, on the other hand, an investor learns how much debt a firm has, how much cash it has on hand, and whether it makes a consistent profit, they will be in a much better position to determine whether the company is healthy or not.

That doesn’t necessarily mean that Buffett would invest right away. He still believes in paying a fair price for a stock.

How Buffett gets a fair price

It can be thrilling to watch markets trending upwards. Often it can seem like the good times will never end and that we need to invest as much as possible. But the good times rarely last and many inexperienced investors will find themselves watching in terror as the market and their investments, fall in value. Warren Buffett believes this period presents an opportunity.

“Be fearful when others are greedy, and be greedy when others are fearful.”

Simply put, Buffett believes that when markets are down that’s when we should be making stock purchases. When markets are surging, this advice is inverted.

Going against the grain is never easy, especially when stock values are down. So, one of the ways I attempt to get around this is to be greedy in instalments. In other words, rather than seeking to buy at the absolute bottom to maximise my returns, I make several acquisitions of solid UK equities.

This makes things much more bearable from a psychological standpoint. It also prevents me from becoming paralysed by indecision and missing out on a terrific chance.

That’s not to say Buffett only buys when markets are down. He has made very few purchases throughout the pandemic. But Berkshire Hathaway, the company Buffett runs, is currently sitting on over $140bn in cash. This could imply that he believes a big crash is coming and that when it arrives, he intends to go shopping.

Time is on my side

Knowing that I want to stay invested for decades lessens the pain of market downturns.

This mindset also offers me an advantage over expert investors. Unlike them, I’m not compelled to justify my decisions or meet a quarterly goal to maintain my job. To put it another way, their chosen professions force these unquestionably gifted people to do everything Buffett warns against. They are compelled to become impatient.

It is because of this dedication to focusing on the long-term objective that I can withstand a crash or correction.

James Reynolds has no position in any of the shares mentioned. The Motley Fool UK has recommended Lloyds Banking Group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Petrochemical engineer working at night with digital tablet inside oil and gas refinery plant
Investing Articles

Up 50% in a month! Meet Quadrise, the soaring UK penny stock that offers an alternative to oil

Mark Hartley takes a closer look at a British penny stock that envisions a future less dependent on crude oil.…

Read more »

Senior couple crossing the road on a city street. They are walking with shopping bags while Christmas shopping.
Investing Articles

How much do I need in a SIPP for a £500 monthly passive income?

Looking to earn a reliable passive income from your SIPP? Royston Wild explains how this could be possible with some…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

A P/E ratio of less than 7. Is this a red-hot value share to consider now?

James Beard uses a popular tool to identify a UK share that’s potentially undervalued. But he reckons judgement is also…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

£5,000 invested in cheap BP shares a month ago is now worth…

BP shares have rocketed by double-digit percentages over the last month. Can the FTSE 100 oil giant keep rising? Royston…

Read more »

This way, That way, The other way - pointing in different directions
Investing For Beginners

Why the next 4 weeks are going to be big for Barclays shares

Jon Smith points out upcoming earnings and ongoing geopolitical turmoil and explains how Barclays shares could be impacted in the…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

Scottish Mortgage has made a fortune on SpaceX and Tesla! Here are 5 UK stocks it owns

This FTSE 100 investment trust holds 101 growth stocks from around the globe, but only five from the UK. Which…

Read more »

Businessman hand stacking up arrow on wooden block cubes
Investing Articles

I think UK investors are missing out on this overlooked Dow Jones stock

Jon Smith flags a US stock in the Dow Jones index that has a price-to-earnings ratio over half the average,…

Read more »

Shot of an young mixed-race woman using her cellphone while out cycling through the city
Investing For Beginners

2 FTSE 100 shares that could outperform this year regardless of geopolitics

Jon Smith notes the volatile market but explains how to pick FTSE 100 shares that can be fairly insulated to…

Read more »