A FTSE 100 stock to buy for a stock market crash

As indexes fall, this Fool asks if this FTSE 100 stock could see him through.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Key points

  • Unilever could be strong in a crisis
  • Excellent earnings record
  • Potential £50bn acquisition has given the market food for thought

Chart data from global indexes, like the FTSE 100 or the NASDAQ, does not currently make pleasant reading for investors. Although the FTSE 100 is only down 1.79% in the past month, the NASDAQ is down 15.5% in that period. Given that markets have had a decent year overall, the recent downturn in price is troubling. This is why I want to buy shares in Unilever (LSE: ULVR), a FTSE 100 stalwart, to see me through any future difficulties.

A FTSE 100 value stock to see me through

Fundamentally, Unilever appears to be a smooth-running operation. As a consumer goods conglomerate, it owns well-known brands like Dove, TRESemme and Vaseline. It currently has operations in over 190 countries.

This stock has delivered consistent earnings for shareholders over the past five years. Indeed, earnings per share (EPS) data shows that the company has managed 5% compounding annual growth rate for this period. With a potential stock market crash in mind, this is exactly the steady fundamentals I like to see.

What’s more, it appears that Unilever shares are actually quite cheap. With price-to-earnings (P/E) ratio and the most recent EPS data, I am able to calculate the fair market value of this stock. The P/E ratio is 22 and the recent EPS is 248p, so Unilever stock is actually worth 5,456p per share.

According to my workings, therefore, the shares are currently trading at a 27.6% discount. By buying Unilever, I would be getting a great deal for my money. This FTSE 100 stock has great earnings and is trading at a discount. Also, as far as dividends go, this stock has a relatively stable yield of 3%

GlaxoSmithKline consumer healthcare

In recent days, much has been written about Unilever’s attempts to buy the GlaxoSmithKline consumer healthcare brand. The approach appears to have been made on 15 January 2022, with two subsequent bids made. The last bid amounted to £50bn and Unilever has since stated it will not increase this offer.

The market has looked with a degree of scepticism on this series of events. Société Générale recently upgraded the Unilever to ‘buy’ and increased its target price to 4,100p from 3,500p. It also believed that the acquisition could enhance this FTSE 100 stock’s own diversification. On the flipside, the bank stated that the leaked nature of the bid seemed “clumsy”.

Bank of America agreed that the proposed deal would balance Unilever’s portfolio but expressed concern at its lack of experience in the over-the-counter healthcare market. For me, however, it is heartening to see management trying to broaden the scope of the company’s operations.  

At the current time, a stock market crash appears possible though not guaranteed, of course. Regardless, in times of strife I want companies that I can rely on. With its excellent earnings record and the global reach of its operations, this FTSE 100 stock is the right place to put my money just now. I will most certainly be buying this fantastic stock right now.

Andrew Woods does not own shares in any of the companies mentioned. The Motley Fool UK has recommended Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Up 8%: what’s going on with Lloyds shares today?

Dr James Fox takes a closer look at one of the stock market's biggest gainers on Wednesday 8 April after…

Read more »

piggy bank, searching with binoculars
Investing Articles

Fresnillo share price rebounds as a FTSE 100 top mover after a 30% sell-off — what’s next?

The Fresnillo share price has surged today — Andrew Mackie asks whether this FTSE 100 mover is signalling a turning…

Read more »

Artillery rocket system aimed to the sky and soldiers at sunset.
Investing Articles

The BP and Shell share price are being hammered today – what should investors do?

FTSE 100 stocks are rocketing this morning but the BP and Shell share price are heading the other way. Should…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Has the BP share price rally just run out of steam?

Andrew Mackie looks beyond today’s BP share price fall to explain why cash flow and the oil cycle still support…

Read more »

Happy woman commuting on a train and checking her mobile phone while using headphones
Investing Articles

Barclays shares surge: stick or twist?

Barclays shares surged on Wednesday after the US and Iran announced a ceasefire agreement for two weeks. But there's more…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

What would £10,000 invested in Aviva shares 5 years ago be worth today?

Aviva shares have outperformed the FTSE 100 over the past five years. And the dividends have been impressive too. But…

Read more »

Senior couple crossing the road on a city street. They are walking with shopping bags while Christmas shopping.
Investing Articles

Could these 8 FTSE 250 shares turn £20,000 into £297,276 within 25 years?

James Beard reckons it’s possible to use dividend shares to create long-term wealth. But could his strategy work with these…

Read more »

British pound data
Investing Articles

Could AI bring on the mother of all stock market crashes?

Some are predicting AI will lead to a stock market crash like we’ve never seen before. James Beard considers how…

Read more »