How to invest in shares to benefit from any Santa Rally this year

It can be tricky to think about how to invest in shares but here Andy Ross lays out his plan and highlights a top stock.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The stock market has been doing quite well in December to date. This is how I plan to invest in shares to benefit from any further stock market rally this December, which is often a good month for investing. This is due to the so-called Santa Rally phenomenon, when markets often go up at the very end of the calendar year — at least in more years than not.

How to invest in shares: my plan

I plan to keep investing in shares because for me it’s a good way to grow wealth, and tax-efficient if done inside a Stocks & Shares ISA. The impact of compounding, where dividends are reinvested to create more income that builds year after year, beats working well beyond retirement age. At least in my view and in my circumstances.

I already have a portfolio of UK shares with a smattering of funds and investment trusts. My plan is to keep adding high quality, usually dividend paying shares in 2022 and beyond, and to run my winners. This means not selling shares that do well too early. After a tough couple of months, I hope the Santa Rally will happen this year.

A top share to benefit from a Santa Rally

If the Santa Rally really does take off this week, I hope and expect my shares in Somero Enterprises (LSE: SOM) to do well. Somero is quite a niche company. It produces laser-guided equipment used in construction. In the US market, the group has done well and it is expanding globally, although the company has struggled to break into the Chinese market.

Construction is also a cyclical industry, which could in a downturn really hit Somero’s revenue and profits. So that’s the concerns out the way.

Why could Somero be a winner?

The Somero shares had a recent price blip, which I think is nothing more than some limpness in the overall market. That’s tempting me to buy more. Why? Because I back the shares to do well and the company provides both income and growth. That’s a great combination, in my opinion. The shares are also pretty well valued.

Take growth first. Between 2015 and 2020, revenue went from £70.2m to £88.6m. From an income perspective, the dividend yield is about 4.4%, which is high, especially for a smaller company. Then on top of that growth and income combination, the shares trade on a forward P/E of 11, so don’t seem expensive at all.

With e-commerce driving enormous demand for warehousing, which Somero machines are used to help build, and US president Joe Biden committing $2trn to America’s infrastructure, the group has significant factors that could help it grow further. That’s another reason I like the shares.

I hope this article has been useful in outlining how I intend to invest in shares and why Somero Enterprises particularly.

Andy Ross owns shares in Somero Enterprises, Inc. The Motley Fool UK has recommended Somero Enterprises, Inc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Front view of aircraft in flight.
Investing Articles

Is it game over for the BP share price rally?

The BP share price has looked like a one-way bet in recent weeks as oil and gas prices soar but…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Amid geopolitical and AI risks, here’s how I’m positioning my ISA and SIPP in 2026

Edward Sheldon explains how he's allocating capital within his investment accounts and SIPP amid the various risks to the market.

Read more »

Young mixed-race woman looking out of the window with a look of consternation on her face
Investing Articles

My game plan for the next stock market crash

Markets have been surprisingly resilient during the recent Middle East conflict but we still cannot rule out a stock market…

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

1 top growth stock to consider buying after it crashed 59%

This S&P 500 growth stock has fallen off a cliff lately due to AI software fears. Our writer thinks this…

Read more »

A mature woman help a senior woman out of a car as she takes her to the shops.
Investing Articles

Here’s how a 35-year-old putting £15 a day into an ISA could end up earning £18k+ of passive income annually!

A 35-year-old with no ISA but a willingness to invest relatively small sums could one day be earning many thousands…

Read more »

Young black colleagues high-fiving each other at work
Investing Articles

With the potential to double in 10 years, this could be a dividend stock to consider buying

With a yield of 7.2%, income investors might consider buying this stock. But reinvesting the dividends could deliver even more…

Read more »

Happy couple showing relief at news
Investing Articles

How much would someone need to invest in the stock market to target a £1,250 monthly second income?

Investing in the stock market can help deliver long-term wealth. But James Beard says it can also be a way…

Read more »

happy senior couple using a laptop in their living room to look at their financial budgets
Investing Articles

How much would someone need in an ISA to aim to treble the current State Pension?

Experts say the State Pension isn’t generous enough to provide a comfortable retirement. James Beard says the stock market could…

Read more »