In a market crash, I’d use the Warren Buffett method to buy stocks like these

Buffett has shown us he’s willing to buy quality stocks and businesses at opportune moments when valuations are lower.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Fans of Warren Buffett taking his photo

Image source: The Motley Fool

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

In September, Warren Buffett’s conglomerate Berkshire Hathaway had a record cash pile of around $149bn. And given his investment history, I reckon it’s safe to assume he thinks stocks and businesses have been expensive. He hasn’t made a big acquisition within Berkshire Hathaway for years and he’s known for avoiding stocks when he thinks they’re overpriced.

Buffett’s focus on quality

I’ve been reading a book called The Warren Buffett Stock Portfolio by Mary Buffett and David Clark. It explains how the great investor got out of the stock market altogether in 1969 when he thought valuations were too high. Prior to that, he’d made a fortune for himself and his investment partners by following Benjamin Graham’s deep-value investing techniques. But cheap shares became hard to find, so he stopped looking.

Instead, he avoided stocks completely until the market crash of 1973/74. Then, when valuations plummeted, he began buying again. But his strategy was different. Instead of looking for a quick return from the cheap shares of low- or mediocre-quality businesses, he went shopping for quality.

Should you invest £1,000 in Tesla right now?

When investing expert Mark Rogers has a stock tip, it can pay to listen. After all, the flagship Motley Fool Share Advisor newsletter he has run for nearly a decade has provided thousands of paying members with top stock recommendations from the UK and US markets. And right now, Mark thinks there are 6 standout stocks that investors should consider buying. Want to see if Tesla made the list?

See the 6 stocks

From that point, he tended to buy quality businesses — or their shares — and hold them for the long term. So, we don’t see Buffett cashing out of the market altogether anymore. But we do see him refrain from buying stocks or making acquisitions when he thinks valuations are too high. And that’s when the cash piles up in Berkshire Hathaway from dividends and cash flowing from the businesses the conglomerate owns outright.

Buying when the price is right

But since the 1970s, Buffett has shown us time and again that he’s willing to buy stocks and businesses at opportune moments when valuations are lower. He’s often out deploying Berkshire Hathaway’s cash when stock markets are crashing and everyone else is worried about something. However, he doesn’t buy any old rubbish. He shops carefully for businesses with an enduring competitive advantage over their competitors.

He calls such beasts “wonderful” businesses. And he’s of the opinion the stock market is made up of many low-quality or mediocre businesses and a small number of excellent businesses.

However, although the concept is simple, executing the Warren Buffett method isn’t easy. One of the problems for me is good-quality businesses tend to almost always attract a higher valuation than mediocre businesses. That’s why Buffett often pays a “fair” price for excellent businesses rather than a cheap price. And that’s even when stock markets are crashing around his ears and many people are selling or avoiding stocks.

But the longer-term returns from high-quality businesses can be worth having. And one way to try to find them is by looking for businesses with chunky returns compared to equity or invested capital and robust operating margins. For example, I think premium branded alcoholic drinks giant Diageo is an excellent business. And so is information and analytics specialist Relx. Both stocks have gone up by hundreds of per cent over the past 10 years.

Of course, positive investment outcomes aren’t certain, even if I shop for quality stocks, because all shares carry risks. But if there’s another market crash taking valuations lower, I’ll look for quality stocks like these and others to buy and hold for the long term — just like Warren Buffett has done in the past.

Like buying £1 for 31p

This seems ridiculous, but we almost never see shares looking this cheap. Yet this Share Advisor pick has a price/book ratio of 0.31. In plain English, this means that investors effectively get in on a business that holds £1 of assets for every 31p they invest!

Of course, this is the stock market where money is always at risk — these valuations can change and there are no guarantees. But some risks are a LOT more interesting than others, and at The Motley Fool we believe this company is amongst them.

What’s more, it currently boasts a stellar dividend yield of around 10%, and right now it’s possible for investors to jump aboard at near-historic lows. Want to get the name for yourself?

See the full investment case

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Kevin Godbold has no position in any of the shares mentioned. The Motley Fool UK has recommended Diageo and RELX. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Two employees sat at desk welcoming customer to a Tesla car showroom
Investing Articles

Could Tesla stock be a brilliant bargain in plain sight?

Christopher Ruane sees some things to like about Tesla, but as its vehicle revenues have gone into sharp decline, is…

Read more »

British coins and bank notes scattered on a surface
Investing Articles

3 cheap FTSE 250 stocks with big dividends to consider buying right now

The FTSE 250's loaded with so many big dividend yields it's hard to know where to start. These three have…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Up 585%, could Rolls-Royce shares still go higher?

Christopher Ruane likes the Rolls-Royce business but is not so convinced by the value its current share price offers him.…

Read more »

Silhouette of a bull standing on top of a landscape with the sun setting behind it
Investing Articles

I reckon a bull market’s coming! Here’s what I’m buying for my Stocks and Shares ISA

Hoping to capitalise on what he believes is an undervalued UK stock market, our writer’s added more of this FTSE…

Read more »

piggy bank, searching with binoculars
Investing Articles

The UK stock market looks undervalued to me. Here’s 1 growth stock to consider for a SIPP

Our writer explains why he thinks the UK stock market’s currently in bargain territory, and identifies one share potentially worthy…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

Meet the FTSE 100 stock I’ve been buying this week

Despite a strong week for the FTSE 100, one stock fell 7% in a day. And Stephen Wright took the…

Read more »

Businesswoman calculating finances in an office
Investing Articles

1 of my favourite growth stocks crashed 20% in a day this week. Here’s what I’m doing

Stephen Wright thinks the market’s overreacting to short-term growth challenges in one of his favourite UK stocks, creating a buying…

Read more »

Young female hand showing five fingers.
Investing Articles

Here’s a 5-stock high-yielding portfolio that could generate passive income of £1,500 a year

Those wanting to earn generous levels of passive income from their Stocks and Shares ISA could take a closer look…

Read more »