The Tesla share price surges! Is it too late for me to buy the stock?

The Tesla share price has exploded in value over the past 12 months, and this Fool is beginning to wonder if he has missed the boat?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The Tesla (NASDAQ: TSLA) share price surged overnight, taking the company’s valuation above $1trn for the first time in history. 

Following this performance, the company is now a member of the exclusive $1trn market capitalisation club. The club has less than 10 members. 

Tesla share price performance 

The stock jumped after the company received an order from vehicle rental business Hertz. After collapsing last year, Hertz is now emerging from bankruptcy, and it is planning to refresh its vehicle fleet with Teslas. It has placed an order for 100,000 vehicles. Tesla delivered 241,000 vehicles in the third quarter of 2021, so there is no denying this is a significant order for the group. 

Overall, the order could be worth $4.2bn for it, but yesterday’s market action added more than $80bn to Tesla’s market value. 

This seems to suggest the market has got ahead of itself as has often been the case with this company. Even Tesla’s founder, Elon Musk, is speculating investors might be paying too much for the business.

He tweeted on Monday afternoon that the market’s reaction to the announcement was “strange“. He went on to add that the company has “a production ramp problem, not a demand problem“. To put it another way, the corporation is not having any issue finding buyers for its cars, but it is struggling to meet this demand. 

For a long time, I have believed in the Tesla story. However, the company’s valuation has always dissuaded me from investing. But now, after reporting positive net income for nine quarters in a row and demand surging, I am starting to believe the stock could be worth its lofty valuation. 

Supply issues 

As Musk noted on Twitter, Tesla’s current problem is meeting demand from customers. Over the next few years, the company is ramping up production, which should help overcome this issue. The CEO estimates production can increase by 50% a year for the foreseeable future as production in China expands, and its German factory comes on-line. 

The group targets the production of 20m cars a year by 2030, double the output of other large automakers. At the same time, the organisation is rolling out its intelligent driving software, which is sold on a subscription basis and is vastly more profitable than vehicle manufacture. 

This seems to be one of the reasons why investors have awarded the group such a high multiple. Selling software on a subscription basis is an incredibly attractive revenue stream. As the number of Tesla cars on the road expands, this could become a significant income generator for the firm. 

Risks ahead 

Having said all of the above, Tesla is facing similar problems to the rest of the automotive industry. It is having issues scaling up production, and the chip shortage is weighing on growth. Elsewhere, the company has been criticised for its poor aftermarket service. It has also been attacked for misleading consumers over the abilities of its autopilot software. 

Despite these issues, I think Tesla’s growth plans are incredibly exciting. It is also clear to me that consumers cannot get enough of the company’s vehicles. This is a problem most companies would love to have. 

As demand continues to grow, I do not think it is too late to buy Tesla shares. I would be happy to buy the stock for my portfolio today

Rupert Hargreaves has no position in any of the shares mentioned. The Motley Fool UK owns shares of and has recommended Tesla and Twitter. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

British pound data
Investing Articles

The red lights are flashing again for Lloyds’ share price! Here’s why

Lloyds' share price continues to defy gravity. But Royston Wild thinks it's only a matter of time before the FTSE…

Read more »

Aston Martin DBX - rear pic of trunk
Investing Articles

Aston Martin shares are now only 41p!

Aston Martin shares just dropped to around the 41p mark! Is this a brilliant buying opportunity or a stock that…

Read more »

Artillery rocket system aimed to the sky and soldiers at sunset.
Investing Articles

Up 325% in 5 years! But are BAE System shares still a no-brainer buy?

BAE Systems shares would have been a brilliant buy five years ago. But could they still offer excellent returns if…

Read more »

Investing Articles

How much do you need to invest each month into FTSE 100 shares to aim for a million?

Simply by putting a few hundred pounds a month into FTSE 100 shares, how might someone aim to become a…

Read more »

Close-up as a woman counts out modern British banknotes.
Investing Articles

£10,000 invested in BAE shares at the beginning of 2026 is now worth…

Paul Summers tips his hat to those who invested in BAE Systems shares when markets opened back up in January.…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

What size ISA do you need for £250-a-week retirement income?

Harvey Jones outlines the advantages of investing in a Stocks and Shares ISA rather than leaving money in cash, and…

Read more »

Mature Caucasian woman sat at a table with coffee and laptop while making notes on paper
Investing Articles

£5,000 invested in Legal & General shares 5 years ago is now worth…

Harvey Jones crunches the numbers to show how much an investor would have earned from Legal & General shares lately,…

Read more »

Investing Articles

Just check out the latest bumper forecasts for Lloyds, NatWest and Barclays shares

Harvey Jones says Barclays shares have had a terrific year and there could be more action to come. So what's…

Read more »