Are ASOS shares a screaming buy at 2,700p?

Jonathan Smith takes a look at ASOS shares after a slump following a downbeat outlook and the departure of the CEO over the past few weeks.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

ASOS (LSE:ASC) has been in the news a lot recently, following the latest results along with news regarding the CEO. ASOS shares are down 31% over the past three months, which has compounded the 12-month return. Over the past year, shares are now down 46%. So from levels of 5,700p+ in April, does the current share price of 2,700p make it an undervalued bargain?

The recent moves explained

Final results for the year ending 31 August came out last month. On the face of it there was lots to be positive about. Sales grew by 22% versus the previous year. When you exclude the costs of the Topshop brand acquisition and integration, adjusted profit before tax grew to £193.6m from £142.1m the year before.

However, ASOS shares tumbled from the report due to the outlook going forward. Profit before tax is only expected to be in the region of £110m-£140m. The reasons behind this were numerous. It stated “notable cost headwinds including incremental inbound freight costs, Brexit duty annualisation, outbound delivery costs and labour cost inflation”. It also noted the removal of the £67.3m COVID-19 related benefit from the government.

As a result, ASOS shares dropped over 10% when the results came out. 

The other factor causing the share price to dip is the departure of the CEO. Nick Beighton served for six years at the company, but his departure was with immediate effect. The search for his permanent replacement has already begun. When any CEO leaves a company after a successful stint in the position, it’s never really seen as a positive. So this news also hurt ASOS shares.

Do ASOS shares offer good value?

Adding up the below points, ASOS shares trade down at 2,700p. This is only slightly above the lows of the year, that were posted earlier in October. It has a price-to-earnings ratio of 22, which is low for the sector. However, it’s above average when I consider that the FTSE All Share average P/E ratio is around 15.

Therefore, if I want to buy into the fashion sector, I think ASOS shares would be a good option. However, if I don’t think that this area has a positive outlook, I’d stay away.

Personally, I think that supply chain issues and a potential fragmented holiday season due to Covid-19 could pose problems for the industry. I don’t want to appear a pessimist but this winter could be a tough one for the UK. ASOS does operate in many other markets apart from the UK, so it could be well placed to weather this storm. Further, the online presence could benefit the company if we’re advised to stay at home for some period.

Ultimately, with ASOS noting headwinds going into the next financial year, I think I can find better investment options outside of fashion. ASOS shares are a buy if I want to get exposure to the sector, but currently I’m not keen.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

jonathansmith1 has no position in any share mentioned. The Motley Fool UK has recommended ASOS. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Prediction: these FTSE 100 stocks could be among 2025’s big winners

Picking the coming year's FTSE 100 winners isn't an easy task, but we're all thinking about it at this time…

Read more »

Investing Articles

This UK dividend share is currently yielding 8.1%!

Our writer’s been looking at a FTSE 250 dividend share that -- due to its impressive 8%+ yield -- is…

Read more »

Investing Articles

If an investor put £10,000 in Aviva shares, how much income would they get?

Aviva shares have had a solid run, and the FTSE 100 insurer has paid investors bags of dividends too. How…

Read more »

Investing Articles

Here’s why I’m still holding out for a Rolls-Royce share price dip

The Rolls-Royce share price shows no sign of falling yet, but I'm still hoping it's one I can buy on…

Read more »

Investing Articles

Greggs shares became 23% cheaper this week! Is it time for me to take advantage?

On the day the baker released its latest trading update, the price of Greggs shares tanked 15.8%. But could this…

Read more »

Investing Articles

Down 33% in 2024 — can the UK’s 2 worst blue-chips smash the stock market this year?

Harvey Jones takes a look at the two worst-performing shares on the FTSE 100 over the last 12 months. Could…

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

Are National Grid shares all they’re cracked up to be?

Investors seem to love National Grid shares but Harvey Jones wonders if they’re making a clear-headed assessment of the risks…

Read more »

Investing For Beginners

Here’s what the crazy moves in the bond market could mean for UK shares

Jon Smith explains what rising UK Government bond yields signify for investors and talks about what could happen for UK…

Read more »