FTSE 100 hits 19-month high: is it too late to buy cheap stocks?

Roland Head explains why the FTSE 100 is rising and highlights three dirt-cheap stocks he’s been buying for his share portfolio.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

On Friday morning, the FTSE 100 hit its highest level since the market crashed in February 2020. The index of blue-chip stocks rose to 7,242 in early trading and is at 7,220 as I write — levels not seen since before the pandemic begun.

Today, I want to explain why the market’s rising and why I’m still confident I can find good, cheap stocks to buy for my portfolio.

Why is the market rising?

It might seem odd that the market is rising when news headlines are so bad. Businesses all over the world are being affected by shipping delays, rising transport costs and high energy prices. Surely that must be bad for profits?

I certainly think we could see some problems in the new year. But right now, I can see two clear reasons why the FTSE 100 is rising.

The first is that high oil and gas prices are providing a boost for some of the biggest companies in the index, such as BP and Royal Dutch Shell. These heavyweights have a combined market-cap of £211bn.

This makes them more valuable than the 40 smallest companies in the index combined. If the Shell and BP share prices move in the same direction, that’s often enough to move the whole index. I think that’s what we’re seeing today.

Is the FTSE 100 expensive?

Is the FTSE 100 expensive? I don’t think so, not really. Profits at many companies have recovered well since last year, boosting corporate earnings. For the lead index as a whole, the average price/earnings ratio is now 15, while the dividend yield is 3.4%.

That seems reasonable value to me. If I was investing in an index tracker, I’d be happy to continue buying the FTSE at this level.

Of course, these figures are only an average. The index is made up of 100 different companies, from a wide range of sectors. All of these are valued differently. Some individual shares do look expensive to me. Some look cheap.

As a stock-picking investor, what I’m doing is focusing on companies I think are both good and cheap. Here are three examples.

Cheap FTSE shares I’m buying

One FTSE 100 stock I’ve been buying recently is consumer goods giant Unilever. This firm’s brands are used by billions of people worldwide. I’m certain we all have at least one in our homes. Unilever’s profits have come under pressure this year from rising costs. But, in my view, this is still a great business.

With the shares under £40, the stock yields 3.7% and looks decent value to me as a long-term buy.

Another stock I think could be underpriced at the moment is tobacco group Imperial Brands. Not withstanding ethical issues, there are obviously concerns about growth. But management is streamlining this business. Profits and cash flow remain pretty stable. Imperial’s 9% yield looks safe to me.

The final FTSE 100 share I’ve bought recently is Legal & General Group. This asset management and retirement powerhouse has a long track record of high returns and steady growth. Profits could suffer in a recession, but with a dividend yield of 6.8%, I reckon LGEN is probably too cheap.

Roland Head owns shares of Imperial Brands, Legal & General Group, and Unilever. The Motley Fool UK has recommended Imperial Brands and Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Lady wearing a head scarf looks over pages on company financials
Investing Articles

Is April a good time to start buying shares?

Wondering whether now's a good time to start buying shares to build wealth? History suggests it is, says Edward Sheldon.

Read more »

A senior group of friends enjoying rowing on the River Derwent
Investing Articles

How much passive income could a Stocks and Shares ISA pump out every year?

Regular investing inside a Stocks and Shares ISA could lead to the equivalent of £141 a week in tax-free passive…

Read more »

Fans of Warren Buffett taking his photo
Investing Articles

With the FTSE 100 down 5%+ investors should remember this legendary quote from Warren Buffett

Warren Buffett is widely regarded as the greatest investor of all time. And he says that the best time to…

Read more »

Inflation in newspapers
Investing Articles

1 FTSE 100 stock that could benefit from higher inflation

For most companies, inflation is a risk. But for one FTSE 100 firm, higher input costs could be an opportunity…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

The 2026 stock market sell-off could be a rare opportunity to build wealth in an ISA

The recent stock market sell-off has led to some shares falling 20% or more. This could be a great opportunity…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

It’s down another 13%! Analysts were dead wrong about the Greggs share price

The Greggs share price continues to fall and analysts have been revising their share price targets down further. Dr James…

Read more »

Burst your bubble thumbtack and balloon background
Investing Articles

Is the stock market about to reach breaking point?

Private credit has a problem with the emergence of artificial intelligence. And it could be set to create issues across…

Read more »

BUY AND HOLD spelled in letters on top of a pile of books. Alongside is a piggy bank in glasses. Buy and hold is a popular long term stock and shares strategy.
Investing Articles

A once-in-a-decade chance to buy this S&P 500 stock?

As investors focus on oil prices and the conflict in Iran, Stephen Wright's looking at potential opportunities in the S&P…

Read more »