Does a 9% dividend yield make the Imperial Brands stock a good investment?

Imperial Brands released its trading update but investors were disappointed, as evident in its 3.5% share price fall. Is their disappointment valid?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

A person holding onto a fan of twenty pound notes

Image source: Getty Images.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

With a huge dividend yield of 9%, the tobacco biggie Imperial Brands (LSE: IMB) looks like a potentially good buy for my income portfolio. There is only a handful of FTSE 100 companies that offer higher yields. 

The advantage in Imperial Brands’ dividends

And the ones that do are mostly in cyclical industries like mining and real estate, that have enjoyed the boom in their respective sectors recently. But I am not sure if they can continue to pay high dividends once the high growth phase subsides. Imperial Brands, on the other hand, offers a far more dependable stream of passive income. 

Smokers do not quit easily, which means that irrespective of whether the economy is in a boom or a bust, tobacco companies’ fortunes are unlikely to waver much. And this translates into continuity in dividend payouts. This is evident in the Imperial Brands’ consistent dividends over time. And big dividends, at that. For around the past three years, it has had a dividend yield of over 8% and through much of last year, was actually in double digits. 

Share price decline pushes up dividend yield

There is a catch to this FTSE 100 stock, however. Its share price has been steadily declining. In the past five years, it has more than halved, which also explains its rising dividend yield. The yield is nothing more than the dividend amount divided by share price. So as the share price falls, the yield rises without any change in dividend amounts.

Nevertheless, it can still be worth my while to buy the stock, which incidentally, I already have, if its price can be expected to rise in the future. That is possible. The Imperial Brands share price has risen some 9% in the past year, albeit in fits and starts. And it is still around 25% below its pre-pandemic levels. 

Strong performance for Imperial Brands

In the meantime, its performance has only strengthened. For the half-year ending 30 March 2021, it reported a 6% increase in revenue and a massive 244% rise in earnings per share (EPS) over the year before. And this followed a healthy performance in the full-year 2020. Even in its trading update released earlier today, the company expects to meet its guidance. And there is nothing about it really to encourage pessimism in the stock. 

Why are investors disappointed?

Yet, the Imperial Brands’ share price is down by almost 3.5% today, making it among the biggest FTSE 100 losers today. This is partly a result of overall market weakness, with the FTSE 100 index down by 1.5% as I write. But this probably has something to do with its update as well. 

There is little in it that encourages me to think that it is on a long-term growth path. Next generation products (NGPs), which include products like vapes, are expected to show the same revenue levels in the second-half of the year as they did in the first half. As an investor, I would ideally like to see more growth from this segment, as traditional tobacco products are steadily losing market. 

What I’d do

For now, however, I continue to hold the stock and will make up my mind about what to do next about my shareholding after seeing its full-year results in November. 

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Manika Premsingh owns shares of Imperial Brands. The Motley Fool UK has recommended Imperial Brands. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

6 stocks that Fools have been buying!

Our Foolish freelancers are putting their money where their mouths are and buying these stocks in recent weeks.

Read more »

Google office headquarters
Investing Articles

1 reason I like buying S&P 500 shares – and 1 reason I don’t

Will this investor try to improve his potential returns by focusing more on S&P 500 shares instead of British ones?…

Read more »

Young woman holding up three fingers
Investing Articles

3 SIPP mistakes to avoid

Our writer explains a trio of potentially costly errors he tries to avoid making when investing his SIPP, on an…

Read more »

Smiling white woman holding iPhone with Airpods in ear
Investing Articles

Here’s how (and why) I’d start buying shares with £25 a week

Our writer uses his investment experience and current approach to explain how he would start buying shares on a limited…

Read more »

Aerial shot showing an aircraft shadow flying over an idyllic beach
Investing Articles

Here’s my 5-step approach to earning passive income of £500 a month

Christopher Ruane explains the handful of steps he uses to target hundreds of pounds in passive income each month.

Read more »

Investing Articles

2 UK shares I’ve been buying this week

From a value perspective, UK shares look attractive. But two in particular have been attracting Stephen Wright’s attention over the…

Read more »

Investing Articles

A lifelong second income for just £10 a week? Here’s how!

With a simple, structured approach to buying blue-chip dividend shares at attractive prices, our writer's building a second income for…

Read more »

Investing Articles

Here’s how I’d use a £20k Stocks and Shares ISA to help build generational wealth

Discover how our writer would aim to turn a £20k Stocks and Shares ISA into a sizeable nest egg by…

Read more »