Will the Tesco share price come under pressure in October?

The Tesco (LON: TSCO) share price has had a good couple of years. But how will it fare now the competitive pressure is back on?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Tesco (LSE: TSCO) has done well during the Covid-19 pandemic. It offers a delivery service that’s as good as any, and that has been a lifeline for millions stuck at home. The Tesco share price has held up strongly, and that reinforces my liking for the company.

I’ve come close to buying Tesco for my Stocks and Shares ISA a number of times. The shares tend to hover around a reasonable valuation. And then there’s the dividend. Yields are strong now at around 4%, and Tesco’s progressive policy should bode well for the future.

Supermarket shares are currently buoyed by the bidding battle we saw for Morrisons. There’s plenty of private equity capital around, it seems, ready to be invested in the UK supermarket sector. The Sainsbury share price has already spiked amid rumours that it could be the next target. That’s come to nothing yet, and the shares have fallen back.

Tesco share price boosted?

I reckon the chance of anyone making a bid for Tesco is slim. But the Morrisons takeover does suggest supermarket shares are undervalued. So I’m back to thinking about Tesco for my next chunk of investment cash.

I haven’t bought Tesco only because, whenever I’m ready for a purchase, I find something I like better. One thing did make me wary of Tesco back in the pre-pandemic days, though. That’s competitive pressure from the cut-price duo of Lidl and Aldi.

We’re heading out of the crisis now, and away from a forced need to order our shopping for home delivery. So are the old pressures coming back? And will the Tesco share price face a weaker October and beyond? Both from fading bid speculation and from the two interlopers?

Expansion is back on

Expansion plans were put on hold when the lockdown days hit. But they’re getting back on track now. In June, Lidl revealed plans to open 50 new stores in the UK over the subsequent 12 months. The plans will cost an estimated £1.3bn, and should help the German operator to reach its goal of 1,000 stores by 2022.

Interestingly, Lidl plans to install electric vehicle charging points at all its new stores. Will that give them an added attraction over Tesco stores?

Aldi, meanwhile, has announced plans  to invest a similar £1.3bn in its store expansion programme. This time, we’re looking at 100 new stores over the next two years. There might be a bit of an edge here too, as Aldi reckons it won’t be suffering from supply chain shortages as it directly employs most of its own drivers.

What do I think now?

So what’s my take on Tesco now? I do think I need to have a keen awareness of the growing competition. But it’s more a case of remembering what the underlying market is like, as I might otherwise forget that Tesco’s pandemic advantages will not be permanent.

Kantar Worldpanel still puts Tesco’s market share at 27.3%, with the German duo accounting for 14.2% between them. I want to keep a close eye on where those figures go in the coming years. But I still see Tesco as having its advantages, though I do think the Tesco share price could show a bit of a wobble in October. It remains on my shortlist.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK has recommended Morrisons and Tesco. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Down 17% in a month and yielding 7.39%! Is this FTSE 100 share a screaming buy for me?

When Harvey Jones bought Taylor Wimpey last year he thought this FTSE 100 share was a brilliant long-term buy-and-hold. Has…

Read more »

Investing Articles

Here’s how I’m using a £20k ISA to target £11k+ in income 30 years from now

Is it realistic to put £20k in an ISA now and earn over half that amount every year in passive…

Read more »

Young black colleagues high-fiving each other at work
Investing Articles

If I could only keep 5 UK stocks from my portfolio I’d save these

Harvey Jones is running through his portfolio of top UK stocks to see which ones he couldn't bear to do…

Read more »

Midnight is celebrated along the River Thames in London with a spectacular and colourful firework display.
Investing Articles

I’m aiming for a million buying unexciting shares!

By investing regularly in long-established, proven and even rather dull businesses, this writer plans to aim for a million. Here's…

Read more »

Investing Articles

3 things to consider before you start investing

Our writer draws on his stock market experience to consider a few vital lessons he would use to start investing…

Read more »

Investing Articles

Will this lesser-known £28bn growth stock be joining the FTSE 100 soon?

As the powers that be plan a reorganisation of Footsie listing rules, this massive under-the-radar growth stock could find its…

Read more »

Investing Articles

Fools wouldn’t touch these 5 FTSE 350 flops with a bargepole – how come I own 3 of them?

Harvey Jones took a chance on three struggling FTSE 350 stocks in the hope that they'd stage a dramatic recovery.…

Read more »

Young black colleagues high-fiving each other at work
Investing Articles

How I’m trying to make a million from passive income

Invest as much as possible, regularly, and use the passive income to plough back into more shares. Here's how millionaires…

Read more »