The stocks to buy in another stock market crash

Another stock market crash could be imminent and Stuart Blair is prepared. He looks at the stocks he’ll buy if it does happen.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

There is always the possibility of a stock market crash, and the threat seems more elevated at the moment. This means that I am already planning the stocks I’d buy if it does happen.

Reasons for another stock market crash

There are several reasons why a stock market crash could be imminent. For example, recent data shows that inflation has risen to 3.2%, significantly higher than the Bank of England’s 2% target. Such high rates of inflation are often bad for stocks. This is because it may prompt the BoE into raising interest rates to get inflation under control. Such a move would make it more expensive for companies to borrow, while investors may also move their money from stocks to a savings account.

There are also fears that the UK economy is slowing down, mainly due to worker shortages and supply chain issues. In fact, in July, the country’s GDP only grew 0.1% despite the removal of the majority of Covid-related measures. The current high number of coronavirus cases may also slow the economy down, especially if a winter lockdown is required. In fact, it’s this prospect of a winter lockdown that I believe could trigger a stock market crash. 

Although a stock market crash is by no means something I wish for, I also view it as a great opportunity to buy stocks on the cheap. This means that I’m currently keeping spare cash aside to capitalise on such a pullback. These are the stocks I’ll be especially interested in.

Defensive stocks

Defensive stocks are those that should continue to provide dividends and stable earnings, no matter the state of the economy. This is because they often provide necessities. As such, when these stocks fall back, I believe it is a great time to buy them on the dip.

My favourite example of a defensive stock is the drinks giant Diageo. With a drinks portfolio of over 200 brands, enjoyed in around 180 different countries, this company clearly has significant consumer loyalty. Throughout the pandemic, it has also generated strong profits. As such, this is a stock I’d snap up more of in the case of another stock market crash.

Supermarkets are also considered essential, and Tesco is my favourite supermarket stock to buy. This is due to its dividend yield of around 4%. Due to consistent earnings, and its essential nature, it is extremely unlikely that this dividend would be cut. Therefore, I’d also add this defensive stock to my portfolio.

Buy stocks when they’re down

In the stock market crash in March 2020, I bought several stocks that were heavily affected by the pandemic, yet also had the balance sheet strength to survive. These included National Express, Barclays, and Aviva. This has proved very successful, as each has managed to make decent recoveries.

As such, in the case of another stock market crash, I’ll use it as an opportunity to buy similar companies on the cheap. It’s imperative that these companies have sufficient balance sheet strength though, otherwise there is the risk of being left with nothing. A few examples that interest me include Bellway and M&G.

Stuart Blair owns shares in Aviva, Barclays, Diageo and National Express. The Motley Fool UK has recommended Barclays, Diageo, and Tesco. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

Want a £1m Stocks and Shares ISA? Step 1 starts before 5 April

Dr James Fox explains why the Stocks and Shares ISA is an incredible vehicle, and why investors may want to…

Read more »

Happy woman commuting on a train and checking her mobile phone while using headphones
Investing Articles

2 dirt-cheap stocks to consider buying for an ISA portfolio in April

This pair of UK shares are down by double digits in recent months. Ben McPoland sees both as stocks to…

Read more »

Front view photo of a woman using digital tablet in London
Growth Shares

I think this undervalued penny stock has serious potential to outperform

Jon Smith points out a penny stock that's started to rise as the company pushes ahead with a transformation that…

Read more »

Close-up of children holding a planet at the beach
Investing Articles

2 dividend-paying investment trusts to consider for a Stocks and Shares ISA

These two London-listed funds source their dividends globally, offering income investors diversification inside an ISA portfolio.

Read more »

Businesswoman calculating finances in an office
Investing Articles

Waiting for a stock market crash? This FTSE 100 superstar just fell 19% in a day

A stock market crash can be a great time to buy shares. But one of the FTSE 100’s leading lights…

Read more »

Road trip. Father and son travelling together by car
Investing Articles

Rolls-Royce shares down 19%. Why is this major broker still as bullish as ever?

Our writer looks into the long-term investment case for Rolls-Royce shares after a 19% dip, and finds at least one…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

9% yield! But a cut’s coming for 1 of the UK’s most reliable dividend stocks

While other housebuilding stocks have had big dividend cuts in recent years, Taylor Wimpey's been incredibly resilient. But that's set…

Read more »

Bearded man writing on notepad in front of computer
Investing Articles

Stock market crash? 1 Nasdaq share I’m keeping an eye on

With the stock market taking the elevator down recently, out writer has his eye on a company hoping to compete…

Read more »