Is the Tesco share price now too cheap to miss?

Tesco’s share price continues to rise following a blistering August. Should I join in or is the FTSE 100 share a classic investment trap?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The Tesco (LSE: TSCO) share price has risen spectacularly over the past month or so. The FTSE 100 stock soared 10% over the course of August. And it recently touched 17-month peaks above 250p per share.

The supermarket’s gains have been heady. But on paper the Tesco share price still seems to offer terrific value. City analysts think earnings at the grocer will soar 150% this fiscal year (to February 2022). This leaves Tesco trading on a forward price-to-earnings growth (PEG) ratio of 0.1. A reading below 1 suggests a stock may not be sufficiently valued by market makers.

On the plus side

There are several good reasons why investors are buying Tesco shares again. These include:

  • A possible takeover attempt. The bidding war for Morrisons has been one of the big FTSE 100 stories of the year. Fellow Big Four supermarket Asda is also in the process of being bought. And rumours are swirling that Sainsbury’s could also be hoovered up soon. Sure, Tesco would cost much more than its industry rivals. But could it also become a target, possibly from a major retail giant like Amazon? I for one wouldn’t be surprised.
  • High customer satisfaction scores. Encouragingly Tesco scores better than almost all its rivals when it comes to customer satisfaction. The Institute of Customer Service’s latest survey showed the FTSE 100 chain beaten only by Aldi, M&S, and Waitrose on this front. Tesco’s invested heavily in its products, stores, and processes in recent years to steal a march on its rivals and it seems to be paying off.
  • Tesco’s excellent online proposition. Covid-19 lockdowns during 2020 and 2021 helped to supercharge online sales at the likes of Tesco. But the party isn’t over and Statista thinks Internet grocery sales will rocket 43.8% between 2019 and 2024, making online the fastest-growing part of the market (even beating the discount segment). This bodes well for Tesco, which operates the country’s leading online operation.

Why I fear for Tesco’s share price

There’s clearly reasons to be bullish about the Tesco share price, then. But despite its cheapness this is a UK share that still carries too much risk for me.

The first concerns the prospect of painful and prolonged shortages of goods following Brexit withdrawal. Today the UK Trade & Business Commission claimed that the problem of empty shelves could get worse when new customs checks come into effect next month. There’s also the possibility of soaring labour costs in the years ahead as a result of post-Brexit immigration rule changes. Tesco has already been offering large financial ‘golden hellos’ to its truck drivers to keep its shelves filled.

I’m also worried by the problem of rising competition for its stores and its online operations. Amazon has recently opened physical stores in central London to complement its entry in the UK grocery market. Meanwhile discounters Aldi and Lidl continue to aggressively expand their store estates. The long-term outlook for the Tesco share price remains packed with danger, in my opinion. Therefore I’d rather buy other blue chip shares right now.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Royston Wild has no position in any of the shares mentioned. The Motley Fool UK owns shares of and has recommended Amazon. The Motley Fool UK has recommended Morrisons and Tesco and has recommended the following options: long January 2022 $1,920 calls on Amazon and short January 2022 $1,940 calls on Amazon. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

£9k of savings? Here’s how an investor could aim to turn it into a second income of £560 a month

Christopher Ruane digs into the theory and numbers of how an investor could target a chunky monthly second income of…

Read more »

Young woman working at modern office. Technical price graph and indicator, red and green candlestick chart and stock trading computer screen background.
Investing Articles

A top S&P 500 value share to consider as markets sell off!

Worried about the outlook for S&P 500 shares in the New Year? Buying value stocks like this tech giant is…

Read more »

Investing Articles

£20k of savings? Here’s how an investor could target £980 of passive income each month

With a £20k pot to deploy, our writer outlines how a long-term investor could target almost £1k a month in…

Read more »

Investing Articles

FTSE shares: a bargain way to start building wealth in 2025?

Christopher Ruane explains how, by buying FTSE 100 shares at what he thinks are bargain prices, he hopes to build…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

3 ISA mistakes to avoid in 2025

Our writer outlines a trio of mistakes investors can make in their ISA, to their cost, and explains why he’s…

Read more »

Older couple walking in park
Investing Articles

3 UK shares to consider as a long-term investment for retirement

Our writer identifies three UK shares with long-term growth potential he believes investors should think about holding until retirement and…

Read more »

Pink 3D image of the numbers '2025' growing in size
Investing Articles

Could this beaten-down FTSE 250 stock be on the cusp of a recovery in 2025?

After this FTSE 250 financial services stock lost another 24% of its value in 2024, Andrew Mackie sees the potential…

Read more »

The Milky Way at night, over Porthgwarra beach in Cornwall
Investing Articles

Warren Buffett says make passive income while sleeping! Here’s my plan to do so

Billionaire Warren Buffett has said many wise things over the past half a century, including a thing or two about…

Read more »