I’d buy these 2 UK shares using Warren Buffett investing principles

Warren Buffett is one of the most successful investors of our time. Here, I propose two UK shares that he might be interested in.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Warren Buffett, the chairman of Berkshire Hathaway and one of the richest men in the world, has never hidden his most valuable stock market strategies. In this article, I will be using Warren Buffett investing principles to highlight two UK shares that I’d consider adding to my portfolio. I also share a Berkshire Hathaway stock that I’ve held for years. 

Buying for the long term

One of Warren Buffett’s key stock market rules I’ve learnt is that I shouldn’t invest in a share without a long-term interest in it. I’m not a trader, I’m an investor. 

“If you aren’t thinking about owning a stock for 10 years, don’t even think about owning it for 10 minutes,” is a popular Buffett quote.

With that in mind, I want to invest for the long term in UK shares that have good growth potential. I’m looking for a company with growing consumer demand and a competitive advantage over its competitors (or as Warren Buffett would call it, an ‘economic moat’). 

Sustainable consumer demand

Warren Buffett bought shares in Apple many years ago. It’s estimated that Buffett’s stake in the company is now worth around $100bn. The stock market expert has time and time again expressed how important it is that a company can sustain consumer demand. I think Apple has proved that it can do just that. I hold Apple shares, but one downside to it is that it will face competition from newer and cheaper products emerging in the market. 

I think one UK share that shows profitable growth in the same way as Apple is ASOS. The British online fashion retailer has reported positive sales growth over the past three years. In its most recent trading statement, it reported 25% year-on-year growth in retail sales. Its consumer base has also increased by 1.2m to 26.1m people.

It’s important to note though, that the fashion industry is very competitive. That was brought home to me when Arcadia, the owner of Topshop, spectacularly failed. ASOS then bought its top brands for £265m and while the integration seems to be going well, picking the wrong trends or buying troubled brands are two risks that come with this stock.

An economic moat

At the 1996 Berkshire Hathaway annual meeting of shareholders, Warren Buffett explained the concept of the economic moat. He said: “We’re trying to find a business with a wide and long-lasting moat around it — protecting a terrific economic castle with an honest lord in charge of the castle.”

He went on to explain that a business can have a economic moat if it’s a low-cost producer, has a particular place in consumers’ minds, or perhaps has a technological advantage. 

This is why Dixons Carphone would be my second UK share to add to my portfolio. The company has a strong image with well-known leading brands such as Currys PC World and Carphone Warehouse. It’s also showing strong financials and making the most of the rise of e-commerce, which should help sustain its long-term growth. 

Of course, e-commerce is also another sector that’s fiercely competitive. Amazon is one of the major players in this area and there seems to be no limit to its capabilities these days. Dixons will face strong competition from companies like Amazon now and in the future. 

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

John Town owns shares of Apple. The Motley Fool UK owns shares of and has recommended Apple and Berkshire Hathaway (B shares). The Motley Fool UK has recommended ASOS and has recommended the following options: long January 2023 $200 calls on Berkshire Hathaway (B shares), long March 2023 $120 calls on Apple, short January 2023 $200 puts on Berkshire Hathaway (B shares), short January 2023 $265 calls on Berkshire Hathaway (B shares), and short March 2023 $130 calls on Apple. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

3 reasons the Rolls-Royce share price could soar over the next decade

Sustainable aviation fuel, narrow-body aircraft, and small nuclear reactors could all keep the Rolls-Royce share price climbing over the next…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

Here’s how much income I’d get if I invested my entire £20k ISA in cheap BT shares

BT shares are on the up but still cheap, while the FTSE 100 telecoms stock offers a good yield too.…

Read more »

Investing Articles

2 FTSE dividend shares yielding more than 6% with P/Es of less than 9!

Harvey Jones picks out two brilliant FTSE 100 dividend shares that yield more than 6% but are selling at strangely…

Read more »

Investing Articles

Up 105% in a year! Is this rocketing FTSE bank the perfect pick for my Stocks and Shares ISA?

Harvey Jones is drawing up a shortlist of stocks to purchase inside his Stocks and Shares ISA allowance. This FTSE…

Read more »

Investing Articles

Down 78%, is this once-hot AI growth stock set to explode like the Rolls-Royce share price?

Our writer asks if he should invest in Super Micro Computer (NASDAQ:SMCI) following the growth stock's massive recent decline.

Read more »

Investing Articles

Is it madness to buy Palantir shares after Q3 earnings?

Palantir stock's surging again after the firm's Q3 earnings report. But after a 150% gain, is it too late to…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

£6,000 in savings? Here’s how I’d aim to turn that into £1,032 a month of passive income!

A small investment in high-dividend-paying stocks with the returns used to buy more shares can generate big passive income over…

Read more »

Chalkboard representation of risk versus reward on a pair of scales
Investing Articles

As Lloyds’ share price tumbles 14%, is this an unmissable opportunity for me to buy at a bargain-basement price?

The Lloyds share price is substantially below its year high, but decent earnings prospects should drive its price and dividend…

Read more »