Could the Amazon share price fall further?

After the recent fall in the Amazon share price, our writer considers the reasons behind it – and whether there could be more declines to come.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Shareholders in Amazon (NASDAQ: AMZN) have grown used to the online giant delivering quickly – including share price growth. The Amazon share price has more than quadrupled in the past four years. So the past year’s increase of 8% looks unimpressive in comparison. Over the past month, the Amazon share price had shed around 10%.

Could it keep falling?

Amazon share price drivers

First, let’s consider why the Amazon share price has started to head south.

The departure of founder Jeff Bezos as CEO last month was well signposted. After more than two decades running the online retailer he set up, it was no surprise that Bezos decided to pass the reins onto someone else. I think the change caused some concern that without Bezos’ hands on the wheel, the company might struggle to maintain historic growth rates.

However, Amazon is now a massive and very well-oiled machine. With 1.3m employees globally, it has an enormous talent pool as well as established business model. While Bezos performed brilliantly, much of that was down to assembling a high-quality team around him. I don’t think executive succession necessarily means we ought to expect less from Amazon.

Another thing that hit the Amazon share price was the company’s revenues for the second quarter falling short of Wall Street estimates. But they did match the company guidance. Sales growth of 27% versus last year would still be envied by most companies.

Why I’m bullish on Amazon

The law of large numbers suggests that growth will become increasingly hard to find for Amazon, which had $386bn of revenue last year. But the company continues to expand its business. Amazon Web Services is just one of the company divisions I think could actually accelerate sales growth in coming years.

Last year’s earnings per share were the highest ever. That suggests the company is getting better at converting mammoth revenues into profits. Such profit margin improvements could improve earnings, even without sales growth. The shares trade on a price-to-earnings ratio of 80. That is high. But if the company maintains its proven ability to grow earnings, I reckon today’s Amazon share price could still be a good entry opportunity.

I don’t think most competitors could replicate the Amazon ecosystem. That gives the company huge pricing power. I expect demand in its markets, such as online shopping and web hosting, to keep growing in coming years. I also think Amazon’s installed customer base gives it an enormous competitive advantage. In short, I expect Amazon to do well in the coming years. If it does, I expect the Amazon share price to follow, even if there are a few bumps along the way.

Amazon share price risks

That’s not to say that it will all be plain sailing. Time will tell whether Bezos really did have the golden touch. Weaker executive performance under the new CEO is a risk.

As this business juggernaut grows further, there is growing risk that regulators could try to break it up. I also think any serious earnings miss could dent confidence in the growth story and send the Amazon share price tumbling afresh.

Such risks could lead to the share price falling further. However, I think the prospects for Amazon in the longer term remain attractive. I would consider using price weakness to add Amazon to my portfolio.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Christopher Ruane has no position in any shares mentioned. John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. The Motley Fool UK owns shares of and has recommended Amazon. The Motley Fool UK has recommended the following options: long January 2022 $1,920 calls on Amazon and short January 2022 $1,940 calls on Amazon. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Mature Caucasian woman sat at a table with coffee and laptop while making notes on paper
Investing Articles

10% dividend growth! 2 FTSE 100 stocks tipped to supercharge cash payouts

These FTSE 100 stocks have strong records of dividend growth. And they're expected to keep on delivering, as Royston Wild…

Read more »

Investing Articles

Down 17% in a month and yielding 7.39%! Is this FTSE 100 share a screaming buy for me?

When Harvey Jones bought Taylor Wimpey last year he thought this FTSE 100 share was a brilliant long-term buy-and-hold. Has…

Read more »

Investing Articles

Here’s how I’m using a £20k ISA to target £11k+ in income 30 years from now

Is it realistic to put £20k in an ISA now and earn over half that amount every year in passive…

Read more »

Young black colleagues high-fiving each other at work
Investing Articles

If I could only keep 5 UK stocks from my portfolio I’d save these

Harvey Jones is running through his portfolio of top UK stocks to see which ones he couldn't bear to do…

Read more »

Midnight is celebrated along the River Thames in London with a spectacular and colourful firework display.
Investing Articles

I’m aiming for a million buying unexciting shares!

By investing regularly in long-established, proven and even rather dull businesses, this writer plans to aim for a million. Here's…

Read more »

Investing Articles

3 things to consider before you start investing

Our writer draws on his stock market experience to consider a few vital lessons he would use to start investing…

Read more »

Investing Articles

Will this lesser-known £28bn growth stock be joining the FTSE 100 soon?

As the powers that be plan a reorganisation of Footsie listing rules, this massive under-the-radar growth stock could find its…

Read more »

Investing Articles

Fools wouldn’t touch these 5 FTSE 350 flops with a bargepole – how come I own 3 of them?

Harvey Jones took a chance on three struggling FTSE 350 stocks in the hope that they'd stage a dramatic recovery.…

Read more »