1 FTSE 100 stock I’d buy and hold forever

On a busy day for companies in the FTSE 100 (INDEXFTSE:UKX), Paul Summers picks out one particular stock he’d buy for the long term.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

On a particularly busy day for stock market announcements, I’m drawn to the latest results from FTSE 100 drinks giant Diageo (LSE: DGE). This is a company I’ve long believed this is one of the best shares to own as we emerge from the coronavirus crisis. In fact, to paraphrase billionaire investor Warren Buffett, it’s easily a stock I’d consider holding “forever”. This morning’s news goes some way to justifying this bullish stance.

FTSE 100 recovery play

Naturally, the near-blanket closure of hospitality venues over the last year was never going to be great news for the company. Indeed, Diageo reported today that Covid-19 “significantly restricted” many of its markets. Beer sales in Europe were especially affected, it said. Then again, I think these hurdles have allowed the company to show just how resilient it is.

Today, the FTSE 100 member announced net sales of £12.7bn for the year ending 30 June. That’s an 8.3% rise on sales at this point in 2020. In fact, it would have been even better if not for the impact of foreign exchange headwinds. Operating profit also jumped 74.6% to £3.7bn.

As an indication of just how well the company had managed the pandemic, Diageo revealed it had managed to hold or grow its share of the off-trade market (drinks not consumed in places like bars and restaurants) in over 85% of its business. Moreover, this growth doesn’t appear confined to just a few tipples. Sales of drinks such as tequila, scotch, white spirits and Baileys were all up.

In terms of geography, North America was particularly buoyant, helped by a rise in the popularity of premium spirits. That’s handy, considering this is Diageo’s largest market. 

Long-term winner

Of course, I’d never buy a stock purely on one set of results. The real test of a company’s quality is its ability to grow my money over the long term. On this front, Diageo would score very well. Today, it announced it had delivered annualised returns of 13% for shareholders over the last decade. 

I think this performance will continue, especially as its bumper £3bn in free cash flow should allow it to remain an ultra-reliable dividend payer. 

Today, the company announced a total payout of 72.55p a pop — an increase of 4% on that returned in 2020. This gives Diageo a trailing yield of 2.1%. Now, that’s far below what I can get elsewhere in the FTSE 100. However, higher yields usually involve more risk, such as owning stakes of companies in far more cyclical markets.

So, if I were looking to generate a reliable dividend stream that I could ‘set and forget’, Diageo would arguably be the better buy.

Buy and hold

Diageo’s shares are trading flat this morning, suggesting that much of today’s news was already priced in. At 27 times forecast earnings before markets opened, the stock certainly isn’t cheap.

Nor is the firm immune from setbacks. Indeed, CEO Ivan Menezes reflected that the blue-chip still expected “near-term volatility in some markets.” And while Covid-19 infection levels seem to be mercifully reducing here, there’s no guarantee rising cases elsewhere in the world won’t impact trading for the rest of 2021 and beyond. 

Notwithstanding this risk, today’s numbers from the FTSE 100 stock, supported by its historical performance, suggest to me this should still be a great long-term hold. 

Paul Summers has no position in any of the shares mentioned. The Motley Fool UK has recommended Diageo. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

Is 50 too old to start buying shares?

Christopher Ruane explains why 'better late than never' is key to his thinking about whether 50's too old to start…

Read more »

Two male friends are out in Tynemouth, North East UK. They are walking on a sidewalk and pushing their baby sons in strollers. They are wearing warm clothing.
Investing Articles

Here’s what £150 a month in a Junior ISA could be worth by 2045…

You might be surprised to learn by how large a Junior ISA portfolio could become inside 20 years from modest…

Read more »

Investing Articles

This red hot equity fund in my SIPP returned 12.6% in the first 2 months of 2026

This global equity fund is delivering huge returns for Edward Sheldon’s SIPP in 2026, despite all the risks and uncertainty…

Read more »

Friends at the bay near the village of Diabaig on the side of Loch Torridon in Wester Ross, Scotland. They are taking a break from their bike ride to relax and chat. They are laughing together.
Investing Articles

Want to retire richer? Here’s Warren Buffett’s golden rule to build wealth

If you want to build wealth for a richer retirement, then following Warren Buffett’s golden rule might be the best…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

Get ready for stock market volatility…

As conflict in the Middle East makes share prices fluctuate, what strategies can investors use to try and find opportunities…

Read more »

British Isles on nautical map
Investing Articles

Why the FTSE 100 fell almost 5% this week

Declines in mining shares dragged the FTSE 100 down after a strong start to the year. Is the pullback an…

Read more »

Middle aged businesswoman using laptop while working from home
Investing Articles

How much do you need to invest in US stocks to earn a £2,000 monthly passive income?

Is it possible to target several thousand pounds of passive income each month by buying US growth stocks? Absolutely –…

Read more »

A mature woman help a senior woman out of a car as she takes her to the shops.
Investing Articles

How big does your ISA need to be to earn £1,000 a month in passive income?

Andrew Mackie explains how a long-term ISA strategy can help investors build a chunky £12,000 passive income in less than…

Read more »