The Boohoo share price is below 300p. Is now a buying opportunity?

The Boohoo share price has fallen in 2021 so far. So should I buy now? Here I look at the pros and cons for investing in the online retailer.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The Boohoo (LSE: BOO) share price is currently trading below 300p. In fact, the stock hasn’t delivered a great return so far this year. Since the beginning of 2021, it’s down 18% but over the last 12 months, the shares have increased by almost 10%.

What does this mean? Well, I only have to look at the share price chart to see that there has been a lot of volatility. Despite this, the Boohoo share price trades on an expensive valuation, with a current price-to-earnings (P/E) ratio of 32x.

So is now a buying opportunity? Well, I’m still steering clear of the stock as I do have some concerns.

Bull case

The pandemic has only accelerated online shopping. And this has clearly worked in Boohoo’s favour. The retailer continues to deliver strong sales as seen from its quarterly trading statement last month.

What the company does well is sell fast fashion to a young demographic. It can react to changes in trends quickly, which has helped it grow rapidly. It made a good and relatively low-risk move by acquiring the non-store operations of Debenhams, Dorothy Perkins and Wallis.

These brands should expand Boohoo’s current customer base and allow it to scale up quickly. So far it’s progressing well in integrating these into its platform, which should start to pay off.

It has a strong balance sheet and last reported a net cash position of £199.1m. This is down from the year-end due to the company’s investment across its offices and infrastructure. But it’s encouraging to see that it’s spending capital to fuel the next stage of its growth.

Bear case

I have some concerns though. The Boohoo share price is trading on a high valuation, which means that it’s going to be sensitive to any negative news. The stock could fall further if it sees a slowdown in sales.

Some developments could have either a positive or a negative impact. Physical shops have now opened in the UK and people are socialising. This could dent its revenue going forward, but the fact that people are socialising could encourage them to buy more of its products. The company is also ramping up its expansion especially in the US. That could be good news, but it could hit profitability if plans don’t remain on track.

My other concern is its governance. Following on from its supplier scandal, it has been pulling out all the stops to polish its reputation. It has published its UK supplier list and expects to release the global version in September. Other moves include introducing new processes and additional audits.

While this is all well and good, the damage will take more than this to resolve. As a long-term investor, I’m looking for quality of corporate governance on a consistent basis. Not just some of this and a little bit of that. I also can’t help but feel that some other skeletons could come out of the closet, which could hit the Boohoo share price.

My verdict

I don’t think the shares are a good buying opportunity even though they’re trading below 300p. But the stock is certainly on my watch list as I’d like to see further evidence that its governance issues have been resolved once and for all.

Nadia Yaqub has no position in any of the shares mentioned. The Motley Fool UK has recommended boohoo group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Close-up of British bank notes
Investing Articles

£9,000 in savings? Here’s how to try and turn that into a £193 monthly second income

With a long-term approach and applying basic principles of good investment, our writer reckons someone with under £10k could earn…

Read more »

Investing Articles

A 2026 stock market crash could be a rare passive income opportunity

If a stock market crash comes our way then it might throw up plentiful opportunities for investors to secure a…

Read more »

Tesla car at super charger station
Investing Articles

£10,000 invested in Tesla stock 1 year ago is now worth…

Dr James Fox takes a closer look at Tesla stock with the incredibly volatile mega-cap company surging and pulling back…

Read more »

British pound data
Investing Articles

My personal warning for anyone tempted by the plunging Aston Martin share price

Harvey Jones was so captivated by the plunging Aston Martin share price that he ignored an old piece of investment…

Read more »

Stacks of coins
Investing Articles

This penny share just crashed 13% to 19p! Time to buy?

After another fall today, this penny stock has now crashed 70% since April 2021. Is it one that should be…

Read more »

Trader on video call from his home office
Investing Articles

Down 19%! Here’s why Barclays shares look a serious bargain to me right now

Barclays shares have slumped recently, but a big gap between price and fair value has opened, offering nimble long-term investors…

Read more »

CEO Mark Zuckerberg at F8 2019 event
Investing Articles

Why Meta Platforms shares fell 12.5% in March

Historically, investors have done well by buying Meta Platforms shares when the price has fallen. But is the latest legal…

Read more »

Arrow symbol glowing amid black arrow symbols on black background.
Investing Articles

£20,000 invested in BAE Systems shares 4 years ago is now worth…

BAE Systems' shares have soared since 2022, yet rising NATO budgets are just starting to feed through, so the real…

Read more »