The Burberry share price (BRBY) has tumbled. Here’s why I’d buy now

The Burberry Group plc (LON:BRBY) share price has fallen 10% in early trading but this Fool thinks the company remains a great pick for the long term.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The share price FTSE 100 luxury firm Burberry (LSE: BRBY) was firmly in the red this morning. Based on today’s full-year numbers, some may find that surprising. 

Full-year numbers 

Naturally, the coronavirus pandemic was always going to leave a mark. Revenue at Burberry fell 30% over the first half of the last financial year due to the company needing the close its stores as many countries around the world went into lockdown. Travel restrictions also meant that trade from tourists was heavily impacted.

In the second half of the year, however, sales bounced back by 8%. The fourth quarter was particularly good with comparable store sales almost returning to the levels seen in FY19. This was despite 16% of Burberry’s estate remaining closed. Full-price sales were also 63% higher than over the same three-month period in the previous year as a result of decent trading in China, Korea and the US.

All this leaves revenue down 10% (£2.34bn) for the year to 27 March. That’s really not too bad considering the challenges the firm has had to face. What’s more, full-price comparable store sales rose 7% as a result of an “excellent response” to new products, innovating selling formats and Burberry succeeding in attracting new, younger shoppers.  Adjusted operating profit of £396m was down 8% at constant currency compared to the previous year. However, this actually beat the consensus forecast of £378m.

Dividend delight

There was more good news for shareholders. Although not really known for its income credentials, Burberry said that it would reinstate its full-year dividend to 42.5p per share. Based on the share price as I type, that gives a yield of 2.2%.

Commenting on today’s numbers, CEO Marco Gobbetti reflected that the company had achieved its objectives for the period despite the pandemic. Considering this, one might wonder why the Burberry share price tumbled 10% this morning. Since the COVID-19 headwind was already known, I wonder if at least some of this is due to the outlook provided by the company. 

Where next?

Looking ahead, Burberry said that it expects revenue to increase “at a high single-digit percentage compound annual growth rate”. This will be supported bycontinued outperformance of full-price sales“. 

However, the sticking point for the market appears to be down to margins being impacted in the short term due to increased investment. As a buy-and-hold investor, that doesn’t bother me, but it does seem to have put off those with more limited time horizons. Some profit-taking is perhaps inevitable.

Ongoing fears surrounding rising inflation won’t have helped either. On a different day, Burberry’s share price may have proven more resilient. However, today’s reaction does underline just how quickly sentiment can turn.

Long-term hold

As frustrating as today’s setback to the Burberry share price is, I’m not about to sell my stock any time soon. Although past performance is certainly no guarantee of future returns, I’m led by what the company has achieved over many years rather than over a short trading period. On that basis, this remains a high-quality company with strong returns on capital and solid finances. Besides, those buying exactly one year ago would still be 42% up!

Far from running for cover, I think today represents another opportunity for me to add to my position. 

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Paul Summers owns shares of Burberry. The Motley Fool UK has recommended Burberry. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Google office headquarters
Investing Articles

1 reason I like buying S&P 500 shares – and 1 reason I don’t

Will this investor try to improve his potential returns by focusing more on S&P 500 shares instead of British ones?…

Read more »

Young woman holding up three fingers
Investing Articles

3 SIPP mistakes to avoid

Our writer explains a trio of potentially costly errors he tries to avoid making when investing his SIPP, on an…

Read more »

Smiling white woman holding iPhone with Airpods in ear
Investing Articles

Here’s how (and why) I’d start buying shares with £25 a week

Our writer uses his investment experience and current approach to explain how he would start buying shares on a limited…

Read more »

Aerial shot showing an aircraft shadow flying over an idyllic beach
Investing Articles

Here’s my 5-step approach to earning passive income of £500 a month

Christopher Ruane explains the handful of steps he uses to target hundreds of pounds in passive income each month.

Read more »

Investing Articles

2 UK shares I’ve been buying this week

From a value perspective, UK shares look attractive. But two in particular have been attracting Stephen Wright’s attention over the…

Read more »

Investing Articles

A lifelong second income for just £10 a week? Here’s how!

With a simple, structured approach to buying blue-chip dividend shares at attractive prices, our writer's building a second income for…

Read more »

Investing Articles

Here’s how I’d use a £20k Stocks and Shares ISA to help build generational wealth

Discover how our writer would aim to turn a £20k Stocks and Shares ISA into a sizeable nest egg by…

Read more »

Investing Articles

Billionaire Warren Buffett just bought shares of Domino’s Pizza. Should I grab a slice?

Our writer takes a look at a few reasons why Domino's Pizza stock might have appealed to Warren Buffett's Berkshire…

Read more »