ISA investing: this is what I’d do about the cheap Saga share price!

On paper, the Saga share price looks too cheap to miss. But is it really all that on closer inspection? Here’s my thoughts on the UK share.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The near-term outlook for the Saga (LSE: SAGA) share price remains fraught with danger as the Covid-19 crisis drags on. But the holidays giant has soared in value since the start of 2021 on rising optimism that travel restrictions might be lifted.

The Saga share price is up 130% since the beginning of the year, and up by a similar percentage over the last 12 months. Yet despite these rises, the UK financial share still looks mighty cheap on paper.

City analysts think annual earnings will surge 77% this fiscal year (to January 2022). This leaves Saga trading on a forward price-to-earnings growth (PEG) multiple of 0.2. Remember, any reading below 1 suggests a stock might be undervalued by the market.

Sure, the Saga share price looks cheap. But should I buy it for my Stocks and Shares ISA today?

Why the Saga share price could keep climbing!

Here’s why I think Saga could prove to be a top UK share to buy:

#1: As a long-term investor, there’s something particularly appealing about this UK share… Its focus on providing financial services and holiday packages to the over-50s. This provides exceptional profits opportunities as the British population rapidly ages (government projections show the number of people aged 65-plus will have grown 50% by 2039).

#2: It’s possible the Saga share price could encounter fresh problems if holiday restrictions persist longer than expected. But right now signs are growing that lawmakers are making plans to reopen the tourism industry. Okay, this may be dependent upon so-called vaccine passports for travellers. But the successful vaccine rollout for elderly people means Saga might enjoy a stronger sales recovery than many other UK travel shares if related passports become a requirement.

A Saga cruise ship sits in port

#3: Saga’s latest trading update this month showed total cruise bookings were up 20% from the same point a year ago. There’s no doubt this reflects strong pent-up demand caused by more than a year of Covid-19 lockdowns. But the fact the cruise holiday segment is the fastest-growing part of the travel industry is probably a significant driver too. KPMG says demand for cruises had risen around 21% in the five years to summer 2020.

Beware of the big debt

There’s clearly a lot to like about this UK share then. But I’m afraid I’m still not tempted in by the cheap Saga share price. Ultimately, I’m concerned that Covid-19 rates on a global scale are shooting higher again. This naturally could have significant ramifications for when Saga’s cruise ships can set sail again. Not to mention how high capacity will be like when passengers are allowed to climb aboard again.

This is particularly worrying considering the colossal amounts of debt Saga has on its books. The company’s net debt grew to an eye-watering £760.2m as of January. The cheap Saga share price is mighty tempting sure. But, for the time being, this UK share is a bit too risky for my liking.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Can Rolls-Royce shares keep on soaring in 2025?

2024 so far has been another blockbuster year for Rolls-Royce shares. Our writer thinks the share could still move higher.…

Read more »

Mindful young woman breathing out with closed eyes, calming down in stressful situation, working on computer in modern kitchen.
Investing Articles

Here’s the worst thing to do in a stock market crash (it isn’t selling)

When the stock market falls sharply – as it does from time to time – selling is often a bad…

Read more »

New year resolutions 2025 on desk. 2025 resolutions list with notebook, coffee cup on table.
Investing Articles

My top 2 growth shares to consider buying in 2025

For investors looking for top growth shares to buy in the New Year, I reckon this pair are well worth…

Read more »

Investing Articles

3 massive UK shares that could relocate their listing in 2025

I've identified three UK companies that may consider moving their share listing abroad next year. What does this mean for…

Read more »

Young Asian woman with head in hands at her desk
Investing Articles

2 common mistakes investors make with dividend shares

Stephen Wright outlines two common mistakes to avoid when considering dividend shares. One is about building wealth, the other is…

Read more »

Investing Articles

Here’s how I’ll learn from Warren Buffett to try to boost my 2025 investment returns

Thinking about Warren Buffett helps reassure me about my long-term investing approach. But I definitely need to learn some more.

Read more »

Businessman use electronic pen writing rising colorful graph from 2023 to 2024 year of business planning and stock investment growth concept.
Investing Articles

Here are the best (and worst) S&P 500 sectors of 2024

While the S&P 500 has done well as a whole, some sectors have fared better than others. Stephen Wright is…

Read more »

Investing Articles

2 FTSE 100 stocks I think could be takeover targets in 2025

If the UK stock market gets moving in 2025, I wonder if the FTSE 100 might offer a few tasty…

Read more »