I think these 2 FTSE 100 stocks might be among the best shares to buy today

These two well-known companies are both FTSE 100 members. Christopher Ruane explains why he rates them the best shares to buy today for his portfolio.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The FTSE 100 index of leading UK shares has risen 25% over the past year. To me, that suggests some shares may not now be the bargains they were a few months ago. But when I consider the best shares to buy today, I still think the FTSE 100 throws up some attractive options.

Here are two FTSE 100 shares I’ve bought this year that I still consider among the best shares to buy today.

Looking to economic recovery

With memories of the last financial crisis looming large in investors’ minds, I wasn’t surprised to see many bank stocks tumble last year.

Since then, sentiment about the sector has improved. The economic impact of the pandemic on banks has been less than initially feared.

That helps explain why shares in Lloyds (LSE: LLOY) have put on 48% over the past year. That is an impressive performance. But even now I think the bank could be among the best shares to buy today for my portfolio.

Its focus on the UK means that it is heavily exposed in the event that the British economy turns down. But I like the simplicity it brings to the investment case. Lloyds is close to a pure play on the performance of UK banking. With the biggest mortgage book of any UK bank, it is set to reap the rewards of a housing market that continues to be buoyant.

One of my best shares to buy today

The bank has resumed dividends, at the maximum level allowed by its regulator. Even after the difficulties of last year, the bank still turned a post-tax statutory profit of £1.4bn. That’s over £4m a day, even amid a pandemic. That underlines the strength of the business model in my view.

Lloyds’ strong brand and focussed model appeal to me. However, risks include a management transition and also any weakness in the UK housing market.

FTSE 100 consumer goods giant

Another FTSE 100 company which I rate among the best shares to buy today is Unilever (LSE: ULVR). It’s put on 10% since the start of last month. But over the past year its performance has been flat, with a share price increase of less than 1%.

I think the company’s collection of brands such as Dove, Domestos, and Hellmann’s gives it the sort of business moat that should help it thrive long into the future. But I also like the company’s global reach. By selling low-cost as well as more premium brands, Unilever is able to tap into growth in developing markets and accommodate the aspirations of wealthier customers.

With a price-to-earnings ratio of 19 and a dividend yield of 3.6%, I rate the company among the best shares to buy now. I think the brands can help it with pricing power, demographics of developing markets work in its favour, and an experienced management team will help keep the company relevant.

However, risks include rising input costs and the possible dampening effect on demand of a tighter economy in many markets.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

christopherruane owns shares of Lloyds Banking Group and Unilever. The Motley Fool UK has recommended Lloyds Banking Group and Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

30,000 shares in this FTSE 250 REIT could earn me £559 a month in passive income

Real estate investment trusts can be great passive income investments. And Stephen Wright likes one from the FTSE 250 with…

Read more »

Investing Articles

Down 24% and yielding 9.18! Is L&G the best passive income stock on the FTSE?

Harvey Jones is the first to admit that the Legal & General share price has had a poor year. But…

Read more »

Investing Articles

Warren Buffett just bought these 2 stocks!

Warren Buffett just invested $700m in these stocks! What’s the strategy behind them, and should investors think about following in…

Read more »

Investing Articles

£10 a day invested in UK stocks could create a second income of £40,000 a year!

Investing even a small amount of money regularly can generate a substantial second income stream in the long run. Zaven…

Read more »

Content white businesswoman being congratulated by colleagues at her retirement party
Investing Articles

Are these the best stocks to buy and hold in a SIPP?

The UK has 30 ‘Dividend Aristocrats’ to buy and earn rising passive income in a SIPP, but are they the…

Read more »

Investing Articles

These UK shares are close to record cheap levels

These two UK shares are trading below their average earnings multiples, creating a potentially explosive buying opportunity for patient investors…

Read more »

Young mixed-race woman jumping for joy in a park with confetti falling around her
Investing Articles

My Stocks and Shares ISA has exploded in 2024. Here’s what I’m doing now

Zaven Boyrazian’s Stocks and Shares ISA is beating the FTSE 100 and S&P 500 in 2024. Here’s a look at…

Read more »

Investing Articles

Here’s the dividend forecast for Lloyds shares out to 2026

Predictions for dividend progress from Lloyds shares over the next few years look upbeat now. But the path might not…

Read more »