ISA investing: 2 cheap penny stocks I’d buy for the new bull market

I think these two cheap penny stocks could balloon in value as economic conditions improve. Here’s why I’d buy them for my Stocks and Shares ISA.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The early April deadline by which time stock investors must use this years ISA allowance is drawing close. I’ve been looking for some cheap UK shares to buy before the cut-off date. And I’ve come across some top-quality penny stocks I think could soar in value during the new bull market.

Penny stocks are those that cost investors less than £1 to buy. Their cheapness means their prices can be very volatile. But this potential choppiness means they can also be overlooked by the market. Here are two I think might thrive during the eventual economic recovery.

A cheap UK retail share

A return to economic normality automatically feeds through to improved shopping budgets and consumer confidence. It’s a mix that will likely see demand for N Brown Group’s (LSE: BWNG) products stride higher.  This penny stock services the plus-size and older fashion segments through its JD Williams, Jacamo and Simply Be brands.

Research from Scottish Friendly and the Centre for Economics and Business Research suggests that shopper spending could soar sooner rather than later. It estimates that Britons have saved almost £200bn since Covid-19 lockdowns began. And the report reckons they plan to splurge a quarter of this amount as restrictions unravel during the rest of 2021.

I also think N Brown’s huge investment in e-commerce in recent years should drive profits over the next few years as online shopping adoption rates click through the gears. Bear in mind though, that this UK clothing share operates in a highly competitive environment. And this threatens to keep its wafer-thin margins under persistent pressure.

Hands of woman with many shopping bags

This penny stock’s shares trade at 70p today. This leaves N Brown trading on a price-to-earnings (P/E) ratio of just 9 times, making it an attractive value pick in my book. Remember though, that City predictions of a 2% earnings rise this fiscal year could miss the mark if the economic recovery splutters or if the company gets its product wrong.

Another cheap penny stock

Pendragon (LSE: PDG) is another penny stock I think could perform strongly during the new bull market. As I say, spending habits tend to bounce strongly during the early stages of economic recoveries. And demand for automobiles tends to be particularly electrifying during such periods. This UK share trades at 18p each.

Things might not be all sunny for Pendragon in the medium term though, as environmental legislation concerning petrol and diesel engines might damage demand for its cars. Sales of its petrol, diesel and hybrid motors could suffer if customers worry about declines in the residual value of these big-ticket items. Other issues like rising car taxes on heavily-polluting vehicles, along with falling car use on rising awareness of green issues might also seriously damage revenues.

City analysts think Pendragon’s annual earnings will rebound more than 800% in 2021. And at current prices, it means that this penny stock trades on a P/E ratio of just 11 times. A reading around or below 10 times suggests that a share could be undervalued by the market.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has recommended Pendragon. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

US Stock

The Nvidia share price falls! Here’s what I think happens next for the S&P 500

Jon Smith reviews the overnight results from Nvidia and explains why this could stall the S&P 500 performance through to…

Read more »

Investing Articles

Down 15% today, is this FTSE 100 share too cheap for me to miss?

JD Sports' share price has tanked after the FTSE 100 share released another profit warning. Is this the opportunity I've…

Read more »

Investing Articles

Up 8% today, is this FTSE 100 growth stock a slam-dunk buy for me?

Halma's share price is soaring thanks to another headline-grabbing trading update. Is the FTSE 100 stock now too good for…

Read more »

Investing Articles

With a P/E ratio of just 10.5 is now a brilliant time to buy a cut-price FTSE 250 tracker?

Harvey Jones says a recent dip in the FTSE 250 leaves the index trading at bargain levels. One stock in…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

To build a passive income flow, I’d follow this Warren Buffett approach

Warren Buffett has set up passive income streams most people can only dream about. Our writer sees some practical lessons…

Read more »

Growth Shares

As the boohoo share price falls, could it become a penny stock in 2025?

Jon Smith outlines some of the recent problems involving the boohoo share price and considers if things could get even…

Read more »

Young Asian woman with head in hands at her desk
Investing Articles

Here are the worst-performing FTSE 100 shares over the last 5 years

These five FTSE 100 shares have been complete duds over the last half decade. But is there potential for a…

Read more »

Investing Articles

Nvidia stock has tripled this year! Can it keep rising?

Nvidia's latest sales update showed strong growth and the stock's been on a tear so far in 2024. So is…

Read more »