3 reasons this penny stock can rally now. But would I buy?

This penny stock’s price reached multi-year highs last year only to crash. Here are four reasons it can be back in 2021 – but is that reason to buy?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Equipment rental company HSS Hire (LSE: HSS) had a disappointing start to 2021. After reaching multi-year highs in mid-2020, this penny stock had crashed to sub-10p levels by year end. 

But I think things may be starting to change, which probably explains why HSS Hire’s share price has started inching up.

Here are three positives I see:

#1. Construction is resilient

The construction industry is in a resilient place. Last week, the UK’s economic growth numbers for January showed that construction was the only sector to grow as the country entered the third lockdown. It grew by 0.9% from the month before, while the UK economy, in contrast, shrank by 2.9%. 

I think this bodes well for HSS Hire, which is closely linked to construction. Incidentally, the company’s share price has spiked since the number was released, which I think may not be a coincidence. 

#2. Policy push

The future looks bright too. Policy makers are clearly doing their bit. The UK budget for 2021, released earlier in the month, saw an extension of the stamp duty waiver. Easier availability of loans with 5% deposit is also a positive policy measure for real estate, which is already on fire.

According to the FTSE 100 real estate e-marketplace Rightmove, the gap between property demand and supply right now is the biggest it has been in 10 years. Considering the link between property and construction, I think there could be beneficial ripple effects on the sector, another plus for HSS Hire. 

#3. Pivoting penny stock

While last year has been pretty bad for HSS hire, I like that it has accelerated its digital strategy. Because of this, 30% of its new contracts were raised through digital channels for the half-year ending 27 June 2020. 

I think this is an important development not just because it gives a better shot at growth during the long-drawn-out pandemic but also because digital will increasingly be the way business is done in the future

The downside for HSS Hire

While these developments give HSS Hire a chance to get out of its current funk (its revenue fell for the half-year and it reported a net loss), I think it is essential to look at its performance in earlier years too. 

The company has reported a loss in four of the last five years, including the half-year numbers for last year. The fact that it had showed a small profit in 2019 makes me hopeful that it can make a comeback, but very cautiously so. 

Also, its debt is high. Its debt leverage, which is net debt divided by pre-tax earnings, is at 2.9 times, almost unmoved from 2019. HSS Hire aims to bring it down to 2.5 times.

Because of this, it has decided not to pay a dividend, which for now also makes the stock less attractive. 

The upshot

Clearly, in terms of financials, HSS Hire has much to sort out. While positives are piling up for it, I am not yet convinced of its long-term prospects.

Manika Premsingh owns shares of Rightmove. The Motley Fool UK has recommended Rightmove. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Are 76% off Vistry shares a once-in-a-decade opportunity?

Vistry shares are looking dirt-cheap on some metrics. Is this the kind of rare buying opportunity that only comes around…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

Down 10% in a month with a near-7% yield — are Aviva shares the perfect ISA buy?

Harvey Jones says stock market volatility could give investors the opportunity to snap up Aviva shares at a reduced price…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

£5,000 invested in Diageo shares 1 month ago is now worth…

Diageo shares have dipped below £14 recently, taking the one-year fall to 31%. So why has one leading broker turned…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

Elon Musk could give Scottish Mortgage shares a huge boost!

Dr James Fox explains why Scottish Mortgage shares could benefit massively as Elon Musk looks to take SpaceX public later…

Read more »

Investing Articles

As Rolls-Royce and Babcock rocket, has the BAE Systems share price finally run out of juice?

Harvey Jones is astonised at recent sluggish performance of the BAE Systems share price and wonders if there is better…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Down 31% and with a P/E of 8.8, is this FTSE 100 share too cheap to ignore?

Berkeley's share price has collapsed to its cheapest in roughly 10 years. Is the FTSE share now too cheap to…

Read more »

Investing Articles

10 dirt-cheap shares to consider after the correction

Investors keen to contribute to their ISA allowance before Sunday's deadline have a brilliant opportunity to buy cheap shares due…

Read more »

UK supporters with flag
Investing Articles

Why I think this super-cheap growth stock will lead the charge when the FTSE 100 recovers

Harvey Jones is seriously excited by this FTSE 100 growth stock but he also cautions that it can be very…

Read more »