2 ways to make money from the stock market: I think only 1 makes sense

There are multiple ways to make money from the stock market. Here are two investing strategies popular today, but I think only one of them is viable.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

There are many ways to make money from the stock market. Some are simple, some complicated, and all carry an element of risk. Usually the riskier the investment, the higher the potential reward. The power to invest a small sum and turn it into a fortune is at the heart of every investor’s dream, but without following a sensible plan, it’s easy to get burned in the markets.

Jump on the ‘short squeeze’ bandwagon?

Nowadays it’s easy for anyone to start buying and selling shares from their mobile phones. Traditional brokers offer digital wallets and modern brokers offer fee-free trading. It’s even possible to buy fractional shares. This makes the barrier to entry very low. That’s a liability for the uninformed.

This week we’ve witnessed an uprising of the masses against the establishment. I think the story of US stock GameStop‘s share price rise has been endlessly entertaining. It involved a bunch of amateur investors squeezing out the hedge funds betting against the stock. And I think it will go down in the history books as a pivotal moment in investing. 

However, it’s also laid bare how volatile the markets are and how easy it is to get caught up in the fear of missing out (FOMO). This is a recipe for disaster, and for the ill-prepared can quickly spiral into major losses rather than impressive wins.

Make money from the stock market, slowly

A tried and tested way I prefer to invest money in the stock market is the buy-and-hold method of value investing. This is the one that Warren Buffett advocates and other billionaire investors like him. In simple terms, it means buying an undervalued stock and holding it in my portfolio for several years. This gives the company time to grow, improve or strengthen and its share price with it.

This past year has been challenging for many businesses globally as the pandemic has thrown multiple obstacles in their path. However, among the casualties will be survivors that not only scrape by but strengthen and expand. For investors who buy in when they’re struggling and support their comeback, the rewards can multiply to become significant gains. Success isn’t guaranteed of course, but that’s why research counts.

Gambling vs investing

This isn’t a new scenario created by the pandemic. Businesses will always face challenges, but this is a period when division in the markets is clear. Some companies are thriving, with their share prices rocketing to levels perhaps unsustainable levels. Others have been battered. Not all these companies will live to tell the tale, so that’s where the importance of research and due diligence come in. As investors, it’s vital that we understand the companies we’re buying shares in. If I don’t look at a company’s financial outlook, competitive advantage, and future potential, then I’m simply gambling.

There’s a fine line between gambling and some types of investing, but a buy-and-hold strategy when carried out with care isn’t gambling. It’s also proven to be a great way to build a substantial sum for the future. It’s my favourite way to invest, and the one I think makes the most sense for beginners too.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Kirsteen has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

This bank’s dividend yield will grow to 6.9% in 2026! And analysts say its undervalued

Analysts say this FTSE 100 stock’s dividend yield will continue to rise over the medium term. With the stock also…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Can we justify the red-hot Tesla share price?

It might just be FOMO, but the Tesla share price is going from strength to strength. Dr James Fox takes…

Read more »

Investing Articles

UK stocks are 52% discounted, says Goldman Sachs

With UK stocks staggeringly cheap right now, this Fool took the chance to add one unloved FTSE 100 share to…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

Up 107% in 2024, can this FTSE 250 star keep soaring?

Christopher Ruane looks at a FTSE 250 share that has more than doubled in price so far in 2024 and…

Read more »

Investing Articles

Could 2025 be a great year for the stock market?

2024 has been a record-breaking year in the stock market on both sides of the pond. Our writer explains the…

Read more »

Young mixed-race woman jumping for joy in a park with confetti falling around her
Investing Articles

An investor buying £10,000 of IAG shares at the start of 2024 would now have this much!

Anyone who had the courage to buy IAG shares at the beginning of the year will be sitting pretty right…

Read more »

Happy young plus size woman sitting at kitchen table and watching tv series on tablet computer
Investing Articles

Might Netflix snap up this household name from the FTSE 250?

The ITV share price has been rising over the past few weeks due to takeover speculation. Should I buy this…

Read more »

Growth Shares

2 value shares with notably low P/B ratios

Jon Smith points out some potential value shares that have price-to-book (P/B) ratios below one at the moment.

Read more »