3 ways I’d aim for success with UK shares in volatile markets like these

Some investors have done well through this year’s stock market volatility and here are three ways I‘m aiming for investment success with UK shares in 2021.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

In 2020, we’ve had it all. UK share prices crashing in the spring because of the arrival of a pandemic. And some stocks shooting up at breakneck speed because of the development of vaccines for Covid-19.

Other shares have been up and down depending on whether lockdowns are on, off, or back on again. And, behind it all, companies have been dealing with the uncertainties of the ongoing Brexit process.

Some investors have done well with volatile UK shares

Yet some investors have done well with their stock picks through all the volatility. Indeed, in some cases, stock market volatility can be the ally of the well-prepared investor. If the stock market decides to markdown stock prices in a crash, there’s a chance shares could be under-valuing businesses. And the key to success with investing is to know in advance what companies are worth buying into and which should be avoided.

So, I’d prepare up-front in three ways. Firstly, I think it’s important to apply focus. We all face information overload in today’s digital world. Often, opinions and news items are conflicting and it can all serve to cloud the picture of the things that are really important.

With shares, I reckon the best way to deal with the problem is to focus on just a handful of companies and get to know them well. If I do that, I’ll tune in to the news flowing from those businesses and everything else will be irrelevant.

Secondly, I’d prepare for volatile markets by doing my own research and thoroughly analysing the businesses’ underlying shares I’d one day like to own. I’d aim to understand the company’s valuation, trading markets, opportunities, threats and potential for growth. The deeper my understanding, the more decisive I can be if the market undervalues the business in a stock market crash.

Good things often come to those that wait

The third way I’d prepare for volatility is with patience. Once I’m focused and well-researched, I’ll need the patience to wait for the right opportunities. And that will arrive when the stock market offers me share prices that value a business below its intrinsic worth. Then, having bought a stock, I’ll need more patience to hold for a long time, through all the inevitable ups and downs as the investment matures and grows with the underlying business.

But it’ll take a cool head to detach from the emotions that typically flood in when share prices are falling in a market crash. Often, existing shareholdings will be plunging too. So, I likely won’t feel like putting more money into shares despite my focus, analysis and patience.

But if I can detach myself from my emotions, some of the best share purchases could be up for grabs when the markets are weak. The strategy follows a well-trodden path as exemplified by the likes of Warren Buffett and others.

Kevin Godbold has no position in any share mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

A senior Hispanic couple kayaking
Investing Articles

How much do you need in a Stocks & Shares ISA for a £1,000 monthly second income?

Royston Wild reveals how you could make a £1k a month income from a Stocks and Shares ISA -- and…

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

This stock market correction could be a rare opportunity to supercharge a SIPP

Mark Hartley explains why now could be a great time to consider one of his favourite picks when it comes…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

£5,000 invested in Greggs shares 5 years ago is now worth…

Greggs' shares have fallen almost a third in value over five years. Can the FTSE 250 stock bounce back? Royston…

Read more »

Senior Couple Walking With Pet Bulldog In Countryside
Investing Articles

How to turn a SIPP into £3,000 of monthly passive income

Royston Wild breaks things down and shows how to turn a Self-Invested Personal Pension (SIPP) into a passive income machine…

Read more »

Investing Articles

This massive passive income of £88bn is coming in 2026!

As a huge fan of passive income, I'm claiming a hefty share of this £88bn of 'free money' -- and…

Read more »

Middle-aged white man pulling an aggrieved face while looking at a screen
Investing Articles

Even saving or investing in an ISA can’t stop this 62% tax rate!

Years of fiddling have made the UK's taxes ridiculously complicated. Some British workers pay income tax of 62% -- and…

Read more »

Close-up of British bank notes
Investing Articles

£9,000 in savings? Here’s how to try and turn that into a £193 monthly second income

With a long-term approach and applying basic principles of good investment, our writer reckons someone with under £10k could earn…

Read more »

Investing Articles

A 2026 stock market crash could be a rare passive income opportunity

If a stock market crash comes our way then it might throw up plentiful opportunities for investors to secure a…

Read more »