65% of investors predict “tougher” 2021! Here’s how I’d buy UK shares today

Want to buy UK shares but concerned about the economic outlook? Here are some strategies I’d adopt to enjoy terrific profits in 2021.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

News flow surrounding a Covid-19 vaccine has raised hopes that the fight against the pandemic has turned the corner. It provides light at the end of the tunnel, sure. But it doesn’t mean UK share investors should take their eye off the ball.

A huge number of share pickers are indeed bracing for tough times in the months ahead. And if a recent survey from HYCM is to be believed, it seems a lot of UK shareholders believe the short-term outlook for the domestic economy is pretty grim.

Of the 885 UK share investors the trading giant interviewed, a whopping 65% reckon “the effects of Covid-19 on the UK economy will be harder felt in 2021 than they have been this year.” As a consequence, six out of 10 of these investors “plan to adopt a conservative investment strategy by focusing on security rather than returns” in the coming 12 months, HYCM says. And 62% will wait until a vaccine is rolled out before making any major decisions.

Graph Falling Down in Front Of United Kingdom Flag

Reasons to be careful

The Covid-19 outbreak has been devastating for the global economy, of course. But things have been nightmarish for Britain which is dependent on services to drive GDP. It’s why the UK has been one of the worse hit of all the major economies in 2020, and why unemployment is tipped to surge to 7.5m by the middle of next year.

News of harsher lockdowns in parts of Britain, including London, doesn’t inspire confidence either. Nor do fresh surges in total Covid-19 infection rates. Unless an effective vaccine is rolled out fast, then 2021 could indeed prove to be much, much worse for some UK share investors.

3 ways I’d buy UK shares today

Things might be looking grim short-to-medium term. But it doesn’t mean UK share pickers need to pull up the drawbridge and stop investing altogether. They can adopt a variety of strategies to protect themselves and make big profits in 2021, including:

  • Investing in defensive stocks whose profits remain stable during economic upturns and downturns. Companies like this include water supplier United Utilities Group, telecoms giant Vodafone Group, defence contractor BAE Systems and healthcare provider AstraZeneca.
  • Getting exposure to UK shares whose profits actually rise during tough times. Examples include pawn shop operator Ramsdens Holdings, alcoholic beverage maker Diageo and insolvency litigation financier Manolete Partners.
  • Investing in companies which have little-to-no geographic exposure to the UK. This could include life insurance giant Prudential, fast-moving consumer goods giant PZ Cussons or banking colossus Bank of Georgia Group.

I certainly don’t plan to stop buying UK shares for my ISA today. With a little bit of care and a long-term viewpoint, investors can still expect to make great returns from London stock markets. And, following the stock market crash, there are still plenty of stocks out there too cheap to miss.

Royston Wild owns shares of Diageo. The Motley Fool UK has recommended Diageo and PZ Cussons. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Suddenly investors can’t get enough of GSK shares! What’s going on?

After years in the doldrums, GSK shares are suddenly the most bought stock on the entire FTSE 100. Harvey Jones…

Read more »

'2024' art concept overlaid on a stock screener
Investing Articles

£5,000 invested in Greggs shares in October 2024 is now worth…

Despite facing a multitude of challenges today, might Greggs' stock be worth a look after losing well over a third…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

Where will Rolls-Royce shares go next? Let’s ask the experts

Rolls-Royce shares have wobbled as aviation uncertainty grows. But can the City's glowing forecasts help get the price climbing again?

Read more »

Two female adult friends walking through the city streets at Christmas. They are talking and smiling as they do some Christmas shopping.
Investing Articles

No savings at 45? Here’s how investors could still build a £17,360 second income

It’s never too late to start investing, and with compounding working over time, Andrew Mackie shows how investors could still…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

How to invest £10,000 to aim for a £6,108 annual passive income

UK REITs have been getting a lot of attention. But our author thinks they're still the place to look for…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

What sort of passive income stream could you build for a fiver a day?

Think a few pounds a day might not go far? In fact, that could be the basis of some pleasing…

Read more »

British Isles on nautical map
Investing Articles

I sense a potential opportunity if the FTSE 100 loses this quality growth stock…

Rightmove falling out of the FTSE 100 might have been unthinkable a year ago. But that's the reality investors are…

Read more »

The flag of the United States of America flying in front of the Capitol building
Investing Articles

The largest S&P 500 holding in my ISA is…

Edward Sheldon's making a large bet on this S&P 500 stock. Because he sees the long-term risk/reward proposition very attractive.

Read more »