I’d buy these cheap UK shares for the new bull market in 2021

I’m looking to buy a basket of cheap UK shares to profit from the new bull market. There are a couple of companies that stand out.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I’m highly excited about the outlook for UK equities. Many London-listed companies are trading at deeply discounted valuations. With the outlook for the economy improving, I reckon there’s a strong possibility these investments could yield large total returns for investors in the medium term. As such, I’m looking to buy a basket of cheap UK shares to profit from the new bull market. 

There are a couple of companies that stand out to me as being cheap. 

Cheap UK shares on offer 

In my opinion, some of the most attractive UK investments can be found in the FTSE 250. Unlike the FTSE 100, these companies are smaller, but that’s not a disadvantage. Smaller companies tend to grow faster than their larger peers. Therefore, I reckon there’s a strong chance they can produce larger returns for investors.

And if investors acquire these stocks at a discounted valuation, they could benefit from both earnings growth and a valuation uplift. 

Virgin Money is a great example of the sort of cheap UK shares I’m looking for. One of the UK’s leading challenger banks, the group’s customer base has expanded rapidly in recent years. However, due to the pandemic, the lender has had to write off millions in loans to customers, pushing it into a significant loss. Nevertheless, management is expecting a return to profitability in the next two years. 

If the company can hit this target, I think the stock could rise significantly from current levels. It’s currently changing hands at a price-to-book (P/B) ratio of just 0.4. I believe that’s appropriate for a loss-making business, but profitable corporations should trade at or above the value. If Virgin can return to the black, I reckon the valuation may also recover. 

Many other financial firms have suffered the same fate as Virgin. I believe several of these may see the same valuation uplift when they return to profit. Provident Financial and OSB are two examples. They’ve reported losses this year but are expected to return to growth in the near term. When owned as part of a basket of cheap UK shares, I reckon these companies could produce large total returns. 

Temporary headwinds

I think the best cheap UK shares are those suffering from temporary headwinds. Serco is an example.

This outsourcer has made some mistakes in the past, but management seems to be getting on top of the firm’s problems. Profits are projected to hit £100m this year, up from £50m in 2019. As profits grow, I reckon investor sentiment towards the business will dramatically improve as well. 

Dixons Carphone also seems to me to be suffering from temporary headwinds. The company recently embarked on a vast restructuring. It’s planning to close all of its brick-and-mortar stores to cut costs as well as renegotiating contracts with mobile phone providers. This has resulted in losses in the near term. But I reckon it’s a sensible decision that should lead to higher profit margins and more significant profits in the long run. 

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Rupert Hargreaves has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

These FTSE 100 shares could soar over the next year

FTSE 100 shares show strong potential as rate cuts loom. History shows stocks could gain more than 70% in the…

Read more »

Young Black woman using a debit card at an ATM to withdraw money
Investing Articles

“If I’d put £5,000 into Santander shares just 2 years ago, here’s what I’d have now”

Our writer considers whether he thinks Santander shares still look good value after a strong period for the global Spanish…

Read more »

Illustration of flames over a black background
Investing Articles

Could this FTSE 250 stock be the next Rolls-Royce?

With an ongoing probe into the motor finance industry, the share price of this member of the FTSE 250 has…

Read more »

Investing Articles

My 3 favourite FTSE dividend stocks give me a mind-blowing 9.82% yield!

Harvey Jones is surprised to learn that he owns the three highest-yielding dividend stocks on the FTSE 100. So is…

Read more »

Investing Articles

Following strong 2024 results, this 6.1%-yielding FTSE 100 gem looks a bargain to me

With good 2024 results delivered, and a buyback and dividend increase announced, this high-yielding FTSE 100 heavyweight looks very cheap…

Read more »

Investing Articles

I’m not surprised the IAG share price is surging, it’s the top-rated UK stock

The IAG share price is up 57% since the start of the year, but remains undervalued. This bull run could…

Read more »

Investing Articles

Is the stock market set for a crash in 2025?

Could antitrust lawsuits derail US tech stocks and cause a stock market crash next year? Stephen Wright thinks the risks…

Read more »

Investing Articles

As Rolls-Royce’s share price falls 8%, is it time for me to buy on the dip?

Rolls-Royce’s share price has dropped after a stellar rise this year. I think this leaves it looking even more discounted…

Read more »