Stock market rally: A cheap UK share from the FTSE 100 I’d buy in my ISA today

I think this FTSE 100 giant is too cheap to miss after the 2020 stock market crash. Here is why I think I’ll get rich from this UK share in years to come.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

UK share markets continue to have a terrific tear-up in the wake of positive Covid-19 vaccine news. The FTSE 100 is knocking on the door of fresh five-month highs. Meanwhile the FTSE 250 has just hit levels not seen since late February.

It’s too early to say whether UK share investors have got a bit carried away with the latest coronavirus news. What I am prepared to say, though, is that now is a great time to go shopping for UK shares. There are too many top stocks trading much too cheaply following the 2020 stock market crash to miss out on. I’ve continued buying for my Stocks and Shares ISA despite the uncertain macroeconomic environment. And I plan to keep on investing in the weeks and months ahead.

Time to go UK share shopping!

I already own shares in boxbuilder DS Smith (LSE: SMDS). But I’m tempted to add more following significant share price weakness in 2020. Right now this FTSE 100 stock trades on a forward price-to-earnings (P/E) ratio of 13.5 times. And its corresponding dividend yield of 4% also beats the broader UK share price average by half a percentage point.

Image of person checking their shares portfolio on mobile phone and computer

I bought this UK share for my ISA a few years back. Its acquisition-led growth strategy, which bolstered its position in European emerging markets and more recently took it into the US, appealed greatly to me. I also liked the significant uplift that M&A gave to its product ranges, and the huge sums it’s investing in packaging design to capitalise on a fast-moving retail landscape and a growing demand for sustainability.

What’s become particularly apparent in 2020, though, is the profits boost DS Smith will receive in the years ahead as e-commerce takes off. Online shopping activity has been rising steadily over the past decade. But Covid-19 lockdowns have changed the game, with new shoppers logging on for the first time in 2020 and existing e-commerce users hitting the virtual high street too.

A FTSE 100 firecracker I bought for my ISA

You don’t just need to take my word for it though. DS Smith itself commented earlier this month that “the step-change in use of e-commerce is clearly established across our territories,” the business noting “very high demand from customers for e-commerce packaging as we head into the festive season.”

The explosion in online shopping in 2020 has significantly changed the long-term outlook for the likes of DS Smith. Companies across the world have invested heavily to grab onto this exciting trend by improving their websites, logistics operations, and other e-commerce-critical systems. At the same time fast broadband is becoming more widespread and deliver infrastructure and services improving, boosting the user experience and lifting online shopping activity still further.

I think DS Smith has all the tools to deliver stunning earnings growth in the years ahead. And I expect to make a lot of money from my Stocks and Shares ISA as a result. But it’s just one of many top UK shares I’m thinking of buying after the stock market crash…

Royston Wild owns shares of DS Smith. The Motley Fool UK has recommended DS Smith. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

British pound data
Investing Articles

Starting with nothing? Here’s why now is the perfect time to start building a passive income

Many are worried that 2026 might be a bad time to start investing in stocks and shares. Our Foolish author…

Read more »

ISA coins
Investing Articles

Decided not to bother with a Stocks and Shares ISA? You might be missing these 3 things!

With a fresh annual allowance for contributing to a Stocks and Shares ISA upon us, what might people who don't…

Read more »

GSK scientist holding lab syringe
Investing Articles

Why is everyone buying GSK shares?

GSK shares have been outperforming the FTSE 100 in 2026. Paul Summers takes a closer look and asks whether this…

Read more »

Middle-aged white man pulling an aggrieved face while looking at a screen
Investing Articles

£10,000 invested in easyJet shares at the start of 2026 is now worth…

Anyone buying easyJet shares will have endured a rough ride since January. Paul Summers wonders whether things could get even…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

5 years ago, £5,000 bought 2,645 Barclays shares. But how many would it buy now?

Despite delivering an impressive return since April 2021, Barclays' shares have lagged the FTSE 100's other banks. James Beard considers…

Read more »

Side of boat fuelled by gas to liquids, advertising Shell GTL Fuel
Investing Articles

5 years ago, £5,000 bought 354 Shell shares. But how many would it buy now?

When it comes to Shell’s numbers, most of them are impressive. And it’s no different when looking at the recent…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

I asked ChatGPT if I should buy Aviva, Diageo or BAE Systems stock and it said…

Aviva, Diageo and BAE Systems shares are popular FTSE 100 picks. But which of the three does ChatGPT like the…

Read more »

Tesla car at super charger station
Investing Articles

SpaceX’s IPO threatens to leave the Tesla share price on the forecourt

As Elon Musk starts fuelling the engines for a SpaceX IPO, could the Tesla share price get left in the…

Read more »