Warren Buffett: Here’s how I follow the Oracle of Omaha’s rules on investing

Warren Buffett is one of the world’s best-known and most successful investors, but how does he do it and why is he so successful?

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Warren Buffett is one of the most successful investors in the world and the billionaire philanthropist is one of my investing role models. To say, “When he talks, people listen” is an understatement.

It’s very easy to research Buffett and his pages upon pages of investing advice as well as a series of well-known quotes which detail how the Oracle of Omaha successfully became an investing legend. Here is how I formed some of my investing rules through Buffett’s sayings.

Long-term investing

“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.” I am a huge advocate of investing for the long term. Buffett believes that investing is about minimizing risk to generate wealth over the long term, not generating short-term profits. One of my favourite sayings of his is “Our favourite holding period is forever.” I believe that this encapsulates the idea that investing should be about the long term.

High returns with low risk

“Risk comes from not knowing what you are doing.” This is simple, but brilliant. When investors have some success, they believe that this success in one area is transferable to an entirely different industry or arena. Stick to what you know and do your homework is what I take from this. Warren Buffett says “Never invest in a business you cannot understand.” He himself has largely kept out of the technology sector for the most part, given his lack of knowledge there.

Warren Buffett: People make investing more difficult than it should be

“The business schools reward difficult complex behaviour more than simple behaviour, but simple behaviour is more effective.” This is one of my favourite Warren Buffeett quotes of all time. His strategies are all about simplifying the process to make rational decisions. Buffett time and again makes the point you don’t have to be a genius to be a good investor, but instead there is a lot of due diligence and hard work involved. I believe it is human nature to sometimes complicate often simple things. I didn’t need Warren Buffett to teach me that but I believe he thinks the same. He says, “There seems to be some perverse human characteristic that likes to make easy things difficult.”

How I invest like Warren Buffett

I could probably write many more pages about the different principles of investing I have learnt through Warren Buffett. The points I have covered off are some of the main rules I follow around investing.

I invest for the long term. I try to invest in a business or industry I understand or can learn about. Investing is not rocket science with multiple theories and complex equations, it is about hard work and doing your due diligence. I try not to over-complicate or overthink things. 

Buffett has owned many thousands of stocks throughout his illustrious career. Despite this, his biggest winners have only come from a handful. The examples which spring to mind are Coca-Cola, American Express, General Motors, Mastercard, and Johnson & Johnson.

All of the companies mentioned are blue-chip household names in their respective industries. With that in mind, here is one FTSE 100 top UK stock I really like and have used my Warren Buffett investing rules in picking.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Jabran Khan has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young happy white woman loading groceries into the back of her car
Investing Articles

Here’s how many Tesco shares I’d need for £1,000 in passive income in 2025

Tesco shares have been on fire since late 2022. This investor is wondering if now might be a good time…

Read more »

Investing Articles

This FTSE sell-off gives me an unmissable chance to buy cut-price UK stocks!

The last few months have been tough for UK stocks and their troubles aren't over yet, but Harvey Jones isn't…

Read more »

Investing Articles

Here’s the forecast for the Tesla share price as Trump’s policies take focus

The Tesla share price surged following Donald Trump’s election victory, but the stock is trading far above analysts’ targets. Dr…

Read more »

Investing Articles

£15,000 in cash? I’d pick growth stocks like these for life-changing passive income

Millions of us invest for passive income. Here, Dr James Fox explains his recipe for success by focusing on high-potential…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

Here’s my plan for long-term passive income

On the lookout for passive income stocks to buy, Stephen Wright is turning to one of Warren Buffett’s most famous…

Read more »

artificial intelligence investing algorithms
Growth Shares

Are British stock market investors missing out on the tech revolution?

British stock market investors continue to pile into ‘old-economy’ stocks. Is this a mistake in today’s increasingly digital world?

Read more »

Fireworks display in the shape of willow at Newcastle, Co. Down , Northern Ireland at Halloween.
Investing Articles

My 2 best US growth stocks to buy in November

I’ve just bought two US growth companies on my best stocks to buy now list, and I think they’re still…

Read more »

Investing Articles

£2k in savings? Here’s how I’d invest that to target a passive income of £4,629 a year

Harvey Jones examines how investing a modest sum like £2,000 and leaving it to grow for years can generate an…

Read more »