Rolls-Royce shares: Hargreaves Lansdown investors are buying. Should I buy too?

Rolls-Royce shares are down 60% year to date and Hargreaves Lansdown investors are snapping them up. Is that a smart move?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Rolls-Royce (LSE: RR) shares are getting a lot of attention right now. Last week, it was the second most bought stock on Hargreaves Lansdown.

It’s not hard to see why the FTSE 100 stock is being snapped up by investors. This year, Rolls-Royce’s share price is down 60% (it was down 85% at one stage). This is attracting value investors.

Should I buy the stock myself? Let’s take a look at the investment case.

Rolls-Royce: can the share price recover?

The reason Rolls-Royce shares have plummeted in 2020 is that the company generates a large proportion of its revenues from the manufacturing and servicing of engines for the commercial aviation industry. Last year, its civil aerospace division generated 52% of total revenues. With Covid-19 devastating the aviation industry this year, Rolls-Royce has been hit hard. This year, analysts expect the group to generate a net loss of £2.6bn.

However, now that a coronavirus vaccine is potentially on the horizon, the outlook is for the aviation industry is improving. When news broke of Pzifer’s vaccine last week, Rolls-Royce’s share price surged.

I think Rolls-Royce shares have the potential to keep rising in the short term. After all, the stock has been well and truly smashed this year.

That said, RR is not a stock I’d buy today.

I wouldn’t buy Rolls-Royce shares

The reason I wouldn’t invest in the firm is that I see it as a ‘low-quality’ stock.

Just look at the company’s recent financials.

Year 2014 2015 2016 2017 2018 2019 2020 (e)
Net profit (£m) 69 83 -4,032 3,382 -2,401 -1,315 -2,566

This year isn’t the first time in the recent past that Rolls-Royce has generated big losses. It also made huge losses in 2016, 2018, and 2019. That’s a poor track record.

Meanwhile, the company hasn’t lifted its dividend since 2015. By contrast, FTSE 100 businesses such as Unilever and Diageo have lifted their payouts every single year since then.

It’s worth pointing out that on Stockopedia, RR has an Altman Z1 score (this is a measure of financial strength) of -0.2. This indicates that there’s a serious risk of financial distress within two years. Meanwhile, Stockopedia gives the company a ‘quality’ score of 12… out of 100.

All in all, Rolls-Royce has very little quality. This is the kind of stock that Warren Buffett would run a mile from.

Pfizer vaccine: no magic bullet

Another reason I wouldn’t buy Rolls-Royce shares right now is that I suspect the airline industry is likely to struggle for a number of years as a result of Covid-19. A vaccine will help the industry, for sure. But I doubt it will be a magic bullet.

The industry may not return to pre-Covid-19 levels for four or five years. “It would be massively premature to say that the airline sector can now return to normal,” said aviation analyst John Strickland – who has nearly 40 years of experience in the industry – last week.

Better stocks to buy

All things considered, I don’t see a lot of investment appeal in Rolls-Royce shares. The stock could keep rising in the short term. However, its lack of quality puts me off investing.

I think there are better stocks to buy.

Edward Sheldon owns shares in Hargreaves Lansdown, Unilever, and Diageo. The Motley Fool UK has recommended Diageo, Hargreaves Lansdown, and Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Suddenly investors can’t get enough of GSK shares! What’s going on?

After years in the doldrums, GSK shares are suddenly the most bought stock on the entire FTSE 100. Harvey Jones…

Read more »

'2024' art concept overlaid on a stock screener
Investing Articles

£5,000 invested in Greggs shares in October 2024 is now worth…

Despite facing a multitude of challenges today, might Greggs' stock be worth a look after losing well over a third…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

Where will Rolls-Royce shares go next? Let’s ask the experts

Rolls-Royce shares have wobbled as aviation uncertainty grows. But can the City's glowing forecasts help get the price climbing again?

Read more »

Two female adult friends walking through the city streets at Christmas. They are talking and smiling as they do some Christmas shopping.
Investing Articles

No savings at 45? Here’s how investors could still build a £17,360 second income

It’s never too late to start investing, and with compounding working over time, Andrew Mackie shows how investors could still…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

How to invest £10,000 to aim for a £6,108 annual passive income

UK REITs have been getting a lot of attention. But our author thinks they're still the place to look for…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

What sort of passive income stream could you build for a fiver a day?

Think a few pounds a day might not go far? In fact, that could be the basis of some pleasing…

Read more »

British Isles on nautical map
Investing Articles

I sense a potential opportunity if the FTSE 100 loses this quality growth stock…

Rightmove falling out of the FTSE 100 might have been unthinkable a year ago. But that's the reality investors are…

Read more »

The flag of the United States of America flying in front of the Capitol building
Investing Articles

The largest S&P 500 holding in my ISA is…

Edward Sheldon's making a large bet on this S&P 500 stock. Because he sees the long-term risk/reward proposition very attractive.

Read more »