FTSE 100: 2 cheap shares I’d buy today

I think these cheap shares could be some of the best income and capital growth buys in the FTSE 100 right now based on their growth prospects.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The FTSE 100 is full of cheap shares at present. Two companies, in particular, stand out to me as being deeply undervalued despite their strong balance sheets and rising profits. 

FTSE 100 stocks 

The first organisation on my list is insurance giant Aviva (LSE: AV). There’s a lot to like about this business, in my opinion. It’s one of the largest pension and savings companies in the UK, and it is one of the most trusted financial brands in the country, according to my research. 

Unfortunately, over the past few years, the company seems to have made several missteps that have depressed investor sentiment. It was also without a CEO for a few months. 

These issues now seem to be behind the enterprise. A new management team is working to reduce costs and improve efficiency. There are also disposals in the works to remove non-core businesses

FTSE 100 (London Stock Exchange Share Index) on Gold Coin Stacks Isolated on White

I think these efforts should help streamline the business as we advance. That should lead to enhanced profit margins and bigger returns for investors. 

Even if one were to ignore this potential, Aviva looks to me to be dirt-cheap at current levels. Indeed, the shares are trading below the company’s book value, which suggests they offer a wide margin of safety.

On top of this, the stock currently supports a dividend yield of 9.4%. That is more than double the market average. As cheap shares go, I think Aviva is one of the most attractive on the market right now. 

Buying cheap shares

The other company I have my eye on is Phoenix Group (LSE: PHNX). This firm operates a relatively complex business model. It buys books of life and pension policies from other businesses and takes on their management. By combining the management of all of these products under one roof, Phoenix can achieve economies of scale that are not available to other firms. 

This is a win-win for both parties. The seller can offload policies it doesn’t necessarily want to manage and unlock capital. Meanwhile, Phoenix earns money by pushing down costs and pocketing excess fee margins. 

If the company’s historical cash returns are anything to go by, this business is exceptionally lucrative. The dividend yield on Phoenix’s shares has averaged 6.5% for the past five years. 

As pension and life insurance policies can run for decades, I’m optimistic that Phoenix can maintain this level of income distribution in the long term. That’s why I’d buy this FTSE 100 stock for a portfolio of cheap shares. In the current interest rate environment, a dividend yield of 6.5% looks extremely attractive to me. 

What’s more, the stock may produce capital returns as the business continues to acquire new business. Thanks to previous acquisitions, net income has roughly doubled over the past six years. Considering the size of the pension and life insurance market in the UK, I reckon this can continue. 

Rupert Hargreaves has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

ChatGPT thinks these are the 5 best FTSE stocks to consider buying for 2026!

Can the AI bot come up trumps when asked to select the best FTSE stocks to buy as we enter…

Read more »

Investing For Beginners

How much do you need in an ISA to make the average UK salary in passive income?

Jon Smith runs through how an ISA can help to yield substantial income for a patient long-term investor, and includes…

Read more »

Investing Articles

3 FTSE 250 shares to consider for income, growth, and value in 2026!

As the dawn of a new year in the stock market approaches, our writer eyes a trio of FTSE 250…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Want to be a hit in the stock market? Here are 3 things super-successful investors do

Dreaming of strong performance when investing in the stock market? Christopher Ruane shares a trio of approaches used by some…

Read more »

Two white male workmen working on site at an oil rig
Investing Articles

The BP share price has been on a roller coaster, but where will it go next?

Analysts remain upbeat about 2026 prospects for the BP share price, even as an oil glut threatens and the price…

Read more »

Investing Articles

Prediction: move over Rolls-Royce, the BAE share price could climb another 45% in 2026

The BAE Systems share price has had a cracking run in 2025, but might the optimism be starting to slip…

Read more »

Tesla car at super charger station
Investing Articles

Will 2026 be make-or-break for the Tesla share price?

So what about the Tesla share price: does it indicate a long-term must-buy tech marvel, or a money pit for…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Apple CEO Tim Cook just put $3m into this S&P 500 stock! Time to buy?

One household-name S&P 500 stock has crashed 65% inside five years. Yet Apple's billionaire CEO sees value and has been…

Read more »