FTSE 100: 2 cheap shares I’d buy today

I think these cheap shares could be some of the best income and capital growth buys in the FTSE 100 right now based on their growth prospects.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The FTSE 100 is full of cheap shares at present. Two companies, in particular, stand out to me as being deeply undervalued despite their strong balance sheets and rising profits. 

FTSE 100 stocks 

The first organisation on my list is insurance giant Aviva (LSE: AV). There’s a lot to like about this business, in my opinion. It’s one of the largest pension and savings companies in the UK, and it is one of the most trusted financial brands in the country, according to my research. 

Unfortunately, over the past few years, the company seems to have made several missteps that have depressed investor sentiment. It was also without a CEO for a few months. 

These issues now seem to be behind the enterprise. A new management team is working to reduce costs and improve efficiency. There are also disposals in the works to remove non-core businesses

FTSE 100 (London Stock Exchange Share Index) on Gold Coin Stacks Isolated on White

I think these efforts should help streamline the business as we advance. That should lead to enhanced profit margins and bigger returns for investors. 

Even if one were to ignore this potential, Aviva looks to me to be dirt-cheap at current levels. Indeed, the shares are trading below the company’s book value, which suggests they offer a wide margin of safety.

On top of this, the stock currently supports a dividend yield of 9.4%. That is more than double the market average. As cheap shares go, I think Aviva is one of the most attractive on the market right now. 

Buying cheap shares

The other company I have my eye on is Phoenix Group (LSE: PHNX). This firm operates a relatively complex business model. It buys books of life and pension policies from other businesses and takes on their management. By combining the management of all of these products under one roof, Phoenix can achieve economies of scale that are not available to other firms. 

This is a win-win for both parties. The seller can offload policies it doesn’t necessarily want to manage and unlock capital. Meanwhile, Phoenix earns money by pushing down costs and pocketing excess fee margins. 

If the company’s historical cash returns are anything to go by, this business is exceptionally lucrative. The dividend yield on Phoenix’s shares has averaged 6.5% for the past five years. 

As pension and life insurance policies can run for decades, I’m optimistic that Phoenix can maintain this level of income distribution in the long term. That’s why I’d buy this FTSE 100 stock for a portfolio of cheap shares. In the current interest rate environment, a dividend yield of 6.5% looks extremely attractive to me. 

What’s more, the stock may produce capital returns as the business continues to acquire new business. Thanks to previous acquisitions, net income has roughly doubled over the past six years. Considering the size of the pension and life insurance market in the UK, I reckon this can continue. 

Rupert Hargreaves has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Asian man looking concerned while studying paperwork at his desk in an office
Investing Articles

A stock market crash feels like it might be imminent

Conflict in the Middle East means a stock market crash feels like a real possibility right now. But being ready…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Should I buy Rolls-Royce shares as they march ever higher?

Rolls-Royce is making billions of pounds a year and looks set to do even better in future -- so what's…

Read more »

Smiling family of four enjoying breakfast at sunrise while camping
Investing Articles

£1,000 buys 110 shares in this UK beverage stock that’s smashing Diageo 

Shares of Tanqueray-maker Diageo are languishing at multi-year lows. So why is the stock behind this tonic water brand on…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

What next for Aviva shares after a cracking set of 2025 results?

Aviva achieving its 2026 financial goals a year ahead of schedule has got to be good for the shares... oh,…

Read more »

This way, That way, The other way - pointing in different directions
Investing Articles

Should I buy stocks or look to conserve cash right now?

In a market dealing with AI uncertainty and conflict in the Middle East, should investors be looking for stocks to…

Read more »

Investing Articles

Here’s how many British American Tobacco shares it takes to earn a £1,000 monthly second income

Is an AI-resistant business with a 5.38% dividend yield a good choice for investors looking for a second income in…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

1,001 Barclays shares bought 12 months ago are now worth…

Barclays shares have delivered excellent returns over the last year. But can the FTSE 100 bank keep outperforming? Royston Wild…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Get started on the stock market: 3 ‘safe’ shares for beginner UK investors to consider

Kicking off an investment portfolio on the stock market may seem like a scary prospect. Mark Hartley details a few…

Read more »