UK shares to buy: why I like the FTSE 100’s Burberry and this British luxury brand owner

I reckon the underlying operational trend is turning for this company and turnaround and growth could drive the shares higher.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

When it comes to searching for UK shares to buy now, I’m keen on British luxury brand owner Burberry (LSE: BRBY). But the FTSE 100 company isn’t the only stock I’d buy that owns a luxury British brand.

Further down the listings resides another company with a British heritage that’s making inroads expanding trading abroad. Read on, and I’ll tell you more.

Why I think Burberry is one of several UK shares to buy

First though, Burberry suffered the usual interruption in trading because of the Covid-19 crisis. Store closures caused earnings to plummet during the lockdowns. And coronavirus measures, such as social distancing, caused costs to rise. But both the stock and the business have been recovering well.

During the crisis, online sales have gone some way to mitigating the worst effects on trade. Now, the easing of lockdowns and the reopening of the firm’s stores are boosting the trading recovery.

Meanwhile, recent updates have been bullish regarding trading in China where Burberry earns around 20% of its revenue. And in the entire Asia Pacific region, the company derives around 40% of its revenue. Indeed, the region is a big growth market for Burberry and success there is one of the reasons I’d be keen to pick up a few Burberry shares now.

City analysts following the firm expect a robust recovery in earnings next year, although profits will still likely be around 75% of their pre-coronavirus level. Nevertheless, when viewed as a long-term investment, I reckon the coronavirus dip is a potentially short-term setback. Meanwhile, with the share price near 1,584p, the forward-looking earnings multiple for the trading year to March 2022 is just above 22. I think that’s fair given the quality of the enterprise.

This could be a decent recovery and growth play

But alongside Burberry, I’d buy shares in British luxury brand owner Mulberry (LSE: MUL). The firm is known for its range of designer handbags and leather goods. And it’s expanded well beyond its UK roots with a store network in China, Hong Kong, Japan, South Korea, North America and mainland Europe, as well as in the UK.

However, it’s fair to say the company’s growth trajectory hasn’t been smooth. Indeed, today’s share price near 152p is a far cry from the heady days in 2012 when the stock changed hands above 2,200p. A record of patchy earnings tells the story of a troubled few years. The company even dipped into a trading loss during 2019.

But I reckon the underlying operational trend is turning. In today’s full-year results report, non-executive chairman Godfrey Davis said the company was “destined” to record a “small” profit in the second half of the financial period until trading was affected by the outbreak of the coronavirus crisis. However, Covid-19 has caused the company to consider reducing its employee numbers by around 25% “across the global business.”

I reckon such a  move could help re-set the enterprise for recovery and growth. And I’m encouraged by the directors’ assessment that current trading is ahead of their earlier expectations. Meanwhile, with the share price near 152p, the forward-looking earnings multiple for the current trading year to March 2021 is just above 10. I reckon that looks like decent value. 

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Kevin Godbold has no position in any share mentioned. The Motley Fool UK has recommended Burberry. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Are Rolls-Royce shares undervalued heading into 2025?

As the new year approaches, Rolls-Royce shares are the top holding of a US fund recommended by Warren Buffett. But…

Read more »

Investing Articles

£20k in a high-interest savings account? It could be earning more passive income in stocks

Millions of us want a passive income, but a high-interest savings account might not be the best way to do…

Read more »

Investing Articles

3 tried and tested ways to earn passive income in 2025

Our writer examines the latest market trends and economic forecasts to uncover three great ways to earn passive income in…

Read more »

Investing Articles

Here’s what £10k invested in the FTSE 100 at the start of 2024 would be worth today

Last week's dip gives the wrong impression of the FTSE 100, which has had a pretty solid year once dividends…

Read more »

Investing Articles

UK REITs: a once-in-a-decade passive income opportunity?

As dividend yields hit 10-year highs, Stephen Wright thinks real estate investment trusts could be a great place to consider…

Read more »

Investing Articles

Is Helium One an amazing penny stock bargain for 2025?

Our writer considers whether to invest in a penny stock that’s recently discovered gas and is now seeking to commercialise…

Read more »

Investing Articles

Here are the 10 BIGGEST investments in Warren Buffett’s portfolio

Almost 90% of Warren Buffett's Berkshire Hathaway portfolio is invested in just 10 stocks. Zaven Boyrazian explores his highest-conviction ideas.

Read more »

Investing Articles

Here’s the stunning BP share price forecast for 2025

The BP share price enters 2025 in poor shape, after a tricky year for energy stocks. Harvey Jones looks at…

Read more »