Does the easyJet share price make you want to buy? I’d say don’t forget Thomas Cook

The easyJet share price has crashed 65% in 2020. Is it heading for a recovery now, or likely to go the way of Thomas Cook?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Is easyJet (LSE: EZJ) really “hanging by a thread,” as a union official has apparently described it? At least, that’s what BBC News, reporting on a leaked recording on Saturday, claimed union rep and pilot Martin Entwisle said. Surprisingly, the easyJet share price reacted by opening up a few percent Monday morning. Maybe things are so bad, investors just can’t see them getting any worse?

Entwisle’s words, following a meeting with easyJet’s chief financial officer Andrew Findlay, were aimed at persuading easyJet pilots to accept a deal to save jobs. So there might be a little creative interpretation there. And the airline stresses his assessment, which also describes easyJet’s situation as “dire,” doesn’t reflect anything the company itself has said.

But it does remind me of one of the great investors who inspired Warren Buffett.

Scuttlebutt

In 1958, Philip Fisher wrote a book ‘Common Stocks and Uncommon Profits’. Championing the “scuttlebutt” technique, which is all about informal information, he wrote: “Rumours, what’s being said on the grapevine, what people think about a company and its products and services… The more you can gather of that, the better an investor you will be.”

What does it mean for the easyJet share price? Well, for starters, I think something like Entwisle’s union talk can be more valuable than official company statements. And it’s what’s happening on the ground that counts, not a firm’s own words, which always put the best slant on things.

Customer satisfaction is all part of the scuttlebutt approach. And, on that score, easyJet scores highly. But right now, people are simply not flying. And we have no real-world way to estimate when they’ll start again.

Thomas Cook

The easyJet share price has crashed massively. So did Thomas Cook’s. And Thomas Cook’s official company statements were all about the positive. They detailed the recovery package and its financial details. There was enough information even for existing investors to get an idea of how badly diluted they’d be.

I was talking with some people about Thomas Cook on the final weekend of its existence. Yes, it could have been a profitable recovery investment, if the recovery deal went through. And it looked like it was about to — but it hadn’t yet. My recommendation? Wait and see what the next few days bring. By Monday it was all over.

easyJet share price

Now, I’m not expecting the easyJet share price to plunge to nothing. At least, not in the short term. But even though the airline’s liquidity position is holding up for now, it is burning through the cash.

But it needs a drastic improvement by next summer. And that, as far as I can see, needs a successful Covid-19 vaccine. The great majority of people are still uninfected. I’m no immunologist, but that suggests to me that the alternative of herd immunity would take years to achieve.

So no, none of my money will go chasing the easyJet share price. Some recovery risks are worth taking. But not airlines, not even good ones. Not in the current pandemic environment.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Why I’ll be avoiding BT shares like the plague in 2025

BT shares are currently around 23% below the average analyst price target for the stock. But Stephen Wright doesn’t see…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

5 Warren Buffett investing moves I’ll make in 2025

I’m planning to channel Warren Buffett in 2025. I won’t necessarily buy the same stocks as him, but I’ll track…

Read more »

Investing Articles

Here’s why 2025 could be make-or-break for this FTSE 100 stock

Diageo is renowned for having some of the strongest brands of any FTSE 100 company. But Stephen Wright thinks it’s…

Read more »

Investing Articles

1 massive Stocks and Shares ISA mistake to avoid in 2025!

Harvey Jones kept making the same investment mistake in 2024. Now he aims to put it right when buying companies…

Read more »

Value Shares

Can Lloyds shares double investors’ money in 2025?

Lloyds shares look dirt cheap today. But are they cheap enough to be able to double in price in 2025?…

Read more »

Investing Articles

How realistic is the 10%+ dividend yield from this FTSE 250 stock?

The FTSE 250 is brimming over with forecast dividend yields of 10% and even higher as we head into 2025.…

Read more »

Investing Articles

Here are the latest Rolls-Royce share price and dividend forecasts for 2025

Our writer takes a look at the Rolls-Royce share price target and valuation to determine if he should buy more…

Read more »

Young brown woman delighted with what she sees on her screen
Investing Articles

Here’s why the Legal & General share price could soar in 2025!

Legal & General's share price has slumped in 2024. Here's why it might be one of the FTSE 100's best…

Read more »