Tempted by cheap UK shares? 3 questions I’d ask before buying them 

Cheap UK shares are tempting, but it’s essential to ask a few questions investors should ask before buying them. Here are a few.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

It’s no coincidence that one of the most traded FTSE 100 stocks is also among the cheapest. I’m talking about the Lloyds share price, which is at sub-26p levels as I write. I make this point not to explore whether we should buy the Lloyds share price, but to underline the attractiveness of cheap UK shares. 

Why are the shares cheap?

If I can buy shares of some of the best known UK companies at lower prices, isn’t it a better deal than buying them at a higher price? Of course it is. But, I think there’s also wisdom to the markets. Maybe there’s a good reason for the share price being low. Consider the Lloyds share price example again. It crashed as the bank paused dividends and has remained at subdued levels for around six months now. This can be seen as a sign of market wisdom. Potential return on the stock has declined, and with that, demand for its shares. Hence, the lower share price. 

Alternatively, consider the IAG share price, which dropped 30% in a day recently. As my colleague Stuart Blair details in a recent article, this is because of a rights issue and resulting share dilution. That’s the technical reason for a share price drop. It may or may not have anything to do with the company’s fundamentals. Except, that at least in this case it does. IAG, like other airlines, has struggled enormously in the lockdown and the continuing effects of the pandemic. The company is trying hard to stay afloat, and equity dilution is one of the ways adopted. 

My point in citing the example of both LLOY and IAG is that cheap UK shares are that way because of a reason. And before buying them, it’s essential to ask why the price is low. Which brings me to the next point. Share price should ideally be considered not as an absolute but in relation to other stocks. 

How should I compare cheap UK shares?

The price-to-earnings (P/E) or earnings ratio is a useful measure in this regard. Going back to the Lloyds share price example, its P/E is at a huge 64 times right now. By comparison, Natwest has a P/E of 30.6 times. This actually makes the Lloyds share price more expensive than Natwest, which is worth bearing in mind. 

What’s the stock’s future like?

The P/E ratio is also useful in figuring out where the share’s price may be tomorrow. So, for instance, if we consider the earnings ratio as unchanged and have estimated what the company’s earnings will be like in the next year or even three years, then we can easily calculate the price. If this price isn’t any higher than at present or even lower, I don’t see why it should be bought today just because it’s a cheap UK share. I’m much better off buying a far pricier share that will give me returns on capital. And there are plenty of those around.

Manika Premsingh has no position in any of the shares mentioned. The Motley Fool UK has recommended Lloyds Banking Group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

My 3 FTSE 100 predictions for 2026

Ben McPoland sees another positive year for the FTSE 100 index, including a return to form for one very disappointing…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Dividend Shares

Building powerful passive income from just £20 a week!

Starting off with just a few quid a week, one can build potent passive income over time. I've already done…

Read more »

Group of young friends toasting each other with beers in a pub
Investing Articles

FTSE 100 shares: has a once-a-decade chance to build wealth ended?

The FTSE 100 index has had a strong 2025. But that doesn't mean there might not still be some bargain…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

I asked ChatGPT for its top passive income ideas for 2026 and it said…

Stephen Wright is looking for passive income ideas for 2026. But can asking artificial intelligence for insights offer anything valuable?

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Here’s how a 10-share SIPP could combine both growth and income opportunities!

Juggling the prospects of growth and dividend income within one SIPP can take some effort. Our writer shares his thoughts…

Read more »

Tabletop model of a bear sat on desk in front of monitors showing stock charts
Investing Articles

The stock market might crash in 2026. Here’s why I’m not worried

When Michael Burry forecasts a crash, the stock market takes notice. But do long-term investors actually need to worry about…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

Is this FTSE 250 retailer set for a dramatic recovery in 2026?

FTSE 250 retailer WH Smith is moving on from the accounting issues that have weighed on it in 2025. But…

Read more »

Young Black woman using a debit card at an ATM to withdraw money
Investing Articles

I’m racing to buy dirt cheap income stocks before it’s too late

Income stocks are set to have a terrific year in 2026 with multiple tailwinds supporting dividend growth. Here's what Zaven…

Read more »