The gold price plunges! I’d buy these Warren Buffett-type stocks instead

Rupert Hargreaves explains why ‘Warren Buffett stocks’ are likely to be a better investment than the gold price in the long run.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

After surging to an all-time high of nearly $2,100 earlier this month, the gold price has plunged over the past week. I think this volatility exposes the yellow metal’s essential floor is an investment. Its price is determined by supply and demand. As such, I’d avoid gold and buy Warren Buffett-type stocks instead

Buffett-style stocks

Buffett has made a considerable fortune for himself and his investors by concentrating on a small selection of companies. He likes to buy high-quality businesses with strong balance sheets and competitive advantages. 

Throughout his career, the billionaire investor has also avoided the gold price. He believed it didn’t offer enough profit potential compared to equities. I think this view makes a lot of sense. Over the past few decades, stocks have produced significantly better returns than the yellow metal. 

Indeed, some companies have outperformed the gold price by more than 10 times since 1990. That’s why I’d buy Buffett-type stocks over gold. Today, many of these companies are trading at low prices after the recent stock market crash. 

Alternative to the gold price

One of the best Buffett-style stocks to buy today maybe consumer goods giant Unilever. I think the investor would be interested in buying this stock for his own portfolio. Indeed, several years ago, its US-peer Kraft Heinz, which is backed by Buffett, tried to buy the group. The deal ultimately failed, but I think it was a big vote of confidence in Unilever. 

Other companies with similar qualities that Buffett might buy over the gold price include soft drinks manufacturer AG Barr. This business owns a defensive stable of brands with a large customer base. It’s also produced impressive returns for investors over the past few decades through a combination of sensible capital investments and dividends.  

Pharmaceutical businesses such as GlaxoSmithKline and AstraZeneca may also be better investments than the gold price over the long term. The demand for pharmaceutical products and treatments is only growing. As the world’s population continues to expand, I think this trend is almost certain to continue. This should help these businesses improve their top and bottom lines. By comparison, there’s no guarantee the gold price will continue to rise at the same rate. 

If you’re not interested in picking individual stocks, buying an index tracker fund could be a good alternative. As noted above, stocks have outperformed the gold price over the past few decades. The best way to replicate this performance could be to buy the market as a whole. Buffett has even advocated this approach himself.

The bottom line

Overall, I think the recent gold price crash marks a good time for investors to dump gold and buy Buffett-style stocks instead. Doing so may help you grow your financial nest egg at a faster rate in the long run. 

Rupert Hargreaves owns shares in Unilever. The Motley Fool UK has recommended AG Barr, GlaxoSmithKline, and Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Stack of one pound coins falling over
Investing Articles

Want to turn your ISA into a passive income machine? These 3 steps help

Christopher Ruane looks at a trio of factors he reckons could help an investor as they aim to earn passive…

Read more »

Investing For Beginners

2 FTSE shares that have been oversold in this stock market correction

Jon Smith reviews the recent market slump and points out a couple of FTSE shares he believes have been oversold…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

As the stock market moves down, I’m taking the Warren Buffett approach!

Rather than getting nervous as markets move around, our writer is looking to the career of Warren Buffett to see…

Read more »

Fans of Warren Buffett taking his photo
Investing Articles

Here’s how a stock market crash could be brilliant news for your retirement!

This writer isn't peering into a crystal ball trying to time the next stock market crash. Instead, he's making an…

Read more »

Burst your bubble thumbtack and balloon background
Investing Articles

Down 93%, should I load up on this penny stock while it’s under 1p?

The small-cap company behind this penny stock is eyeing up a substantial global market opportunity. So why did it crash…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

Is Fundsmith Equity still worth holding in a Stocks and Shares ISA or SIPP in 2026?

The performance of the Fundsmith Equity fund has been shocking over the last two years. Is it still smart to…

Read more »

Young female hand showing five fingers.
Investing Articles

5 smart moves to make before the 2025/2026 ISA deadline

Taking advantage of the annual allowance isn’t the only smart move to make before the upcoming ISA deadline, says Edward…

Read more »

Businesswoman calculating finances in an office
Investing Articles

Here’s the dividend forecast for Lloyds shares through to 2028

Can dividend forecasts tell investors much about the outlook for banking shares? Stephen Wright sets out what investors really need…

Read more »