How to choose which shares to buy to make a million

How to choose which shares to buy to make a million? I think these three tips can help you achieve your goal, says this Fool.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Did you know that if you invest £3,000 in the FTSE 100, and then an additional £500 every month, you could be a millionaire after 44 years? You could retire on a yacht in the sun, take trips to tropical places, or spoil your grandchildren by contributing to their Junior Stocks and Shares ISA.

In theory, I think it’s all absolutely achievable because the average real return on the FTSE 100, over the last 35 years, is just over 5%. The FTSE 100 is a great place to invest to improve your wealth.

But – and there’s always a but – to succeed, you must choose which shares to buy very carefully.

This is because buying the wrong shares increases your risk of making undesirable losses, not making a 5% return, and forgoing that million.

So, how do you do it?

Buy good companies at great prices! 

The first step in choosing which shares to buy is identifying good companies trading a great prices. A good company is one with a wide economic moat and sound fundamentals. A wide economic moat means the firm develops and maintains strategic advantages that keep it ahead of its peers. For example, GlaxoSmithKline‘s innovative product lineup and large number of patented drugs, make it hard for others to copy.

Sound fundamentals are data affecting a firm’s stock price in a positive way. The company will show a healthy cash flow, good returns on its investments, and low debt. For a firm to make a solid investment case, it needs to work for you long term.

Just as importantly, the shares must not be overpriced. Even good companies, when selling at high prices, will slow your returns, making it take longer to earn your million.

Choose a broad range of markets and industries

Diversification is essential for a well-balanced portfolio, and another key step in identifying which shares to buy. The reason is not to improve your gains but to stem your losses. Legendary investor Warren Buffett has two rules for stock picking, “Rule No. 1: Never lose money. Rule No. 2: Don’t forget rule No. 1”.

Having an investment portfolio consisting of a variety of markets and industries will reduce your exposure to market volatility. One sector doing well can offset another one having a bad time. 

Which shares to buy? Think for yourself

This is what sets a Foolish investor apart from others. I think you should invest in a company because of your own knowledge, experience, and beliefs. Just because ‘the market’ is excited about a stock, doesn’t mean you should be. Especially if you think it’s too risky.

The stock market provides us with prices. It’s constantly doing the ‘hard sell’. Only we decide whether to act on them or not. Sometimes, when the market is destroying the value in certain stocks, it’s making it elsewhere. To make our million, we have to find these value-rich bargains.

Making a million on the FTSE 100 is achievable by stemming losses, and choosing which shares to buy wisely. This means choosing great companies at good prices, diversifying your portfolio, and trusting yourself. I think you can do it! 

Rachael FitzGerald-Finch has shares in GlaxoSmithKline. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

This way, That way, The other way - pointing in different directions
Investing Articles

As the FTSE indexes sink, these unique dividend shares are making investors money

These two dividend shares are in positive territory for the month and outperforming the major FTSE indexes by a significant…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Down 15% in days, are Rolls-Royce shares suddenly a bargain again?

Rolls-Royce shares have been heading south over the past couple of weeks. This writer thinks that makes sense -- but…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

What would a 40-year-old need to put into an empty SIPP to target monthly passive income of £1,000?

From a standing start at 40, how might someone target a four-figure monthly income stream from their SIPP? Christopher Ruane…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

As the ISA deadline approaches, UK investors have the opportunity to buy cheap shares

In recent weeks, equity markets have fallen significantly due to the conflict in the Middle East. As a result, many…

Read more »

Array of piggy banks in saturated colours on high colour contrast background
Investing Articles

£5k left in a Stocks and Shares ISA? 2 top ETFs to consider buying in April

Ben McPoland highlights a pair of very different ETFs that he thinks could help generate long-term wealth inside an ISA…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Could a £20,000 ISA end up generating £20,000 of passive income each year?

Could a Stocks and Shares ISA ultimately cover its own cost each year with the passive income it produces? Christopher…

Read more »

A young black man makes the symbol of a peace sign with two fingers
Investing Articles

2 top stocks to consider buying after this week’s FTSE carnage

Investors looking for beaten-up stocks to buy for the long term have a lot of great options after the recent…

Read more »

Smart young brown businesswoman working from home on a laptop
Investing Articles

A stock market crash could be a gift for long-term investors

A stock market crash could present some outstanding buying opportunities. But the key to taking advantage is knowing what to…

Read more »