Saga’s share price is down 70% in 2020. Is now the time to buy?

Saga’s share price has tanked in 2020 due to the disruption its travel business has faced. Could the shares rebound as lockdowns are eased?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The last time I covered Saga (LSE: SAGA) shares was in November 2019. At the time, I said that there were signs that the company was turning things around. However, I also said that there was a long way to go and that there were much better stocks for investors to buy.

Since that article, Saga’s share price has fallen from 59p to just 17p. That represents a decline of about 70%. Are Saga shares worth buying at today’s rock-bottom prices? Let’s take another look at the investment case.

Saga’s share price has tanked due to Covid-19

It’s not hard to see why Saga’s share price has tanked in 2020. As a result of Covid-19 lockdowns, the travel side of the business (which generates around 50% of revenues) has been decimated. Since mid-March, all of its cruise ship operations have been suspended. Recently, the company advised that as of 31 May, it had cancelled all travel departures up to and including August.

This setback is clearly going to hit near-term revenues and earnings quite badly. The magnitude of the impact is impossible to determine at the moment. However, Saga said in April that it expects revenue for the full year to be lower by around 65% for tour operations and cruise if the cruise business is suspended for six months.

Can Saga rebound?

Could the company turn things around now that lockdowns are easing? That’s hard to say due to the uncertainty associated with Covid-19.

In a trading update on 22 June, Saga said that it continues to expect “some travel to resume this year”. However, it added that it has considered various scenarios for the travel side of the business including one in which travel is not resumed until 2021.

My concern is in relation to future booking numbers. Saga recently said that it has retained over 70% of advance receipts on cancelled cruise departures. It also said new bookings for next year have been “very positive”. I am a little sceptical about near-term booking numbers, though. Given that Saga caters to the elderly segment of the population – who are more vulnerable to Covid-19 – my belief is that cruise ship passenger numbers won’t return to pre-Covid-19 levels for quite a while. This adds uncertainty to the investment case for Saga shares.

Saga’s dividend has been suspended

There are other issues that add uncertainty as well.

One is the group’s debt position. At 31 January, net debt totalled £594m. This could potentially present problems if operating conditions don’t improve soon.

Another is Saga’s dividend. In the past, Saga shares had appeal from an income perspective as the dividend yield was attractive. However, the dividend has now been suspended due to the challenges the company is facing. We don’t know when it will be reinstated.

Are Saga shares a good buy?

Weighing everything up, I think the best move for investors is to avoid Saga shares at the moment.

Given the uncertainty associated with Covid-19, the shares are too risky to buy right now, in my view.

All things considered, I think there are much safer stocks to buy.

Edward Sheldon has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Close-up as a woman counts out modern British banknotes.
Investing Articles

I asked ChatGPT for the 3 best UK dividend shares for 2026, and this is what it said…

2025 has been a cracking year for UK dividend shares, and the outlook for 2026 makes me think we could…

Read more »

Storytelling image of a multiethnic senior couple in love - Elderly married couple dating outdoors, love emotions and feelings
Investing Articles

£10k invested in sizzling Barclays, Lloyds and NatWest shares 1 year ago is now worth…

Harvey Jones is blown away by the performance of NatWest shares and the other FTSE 100 banks over the last…

Read more »

Investing Articles

£5,000 invested in these 3 UK stocks at the start of 2025 is now worth…

Mark Hartley breaks down the growth of three UK stocks that helped drive the FTSE 100 to new highs this…

Read more »

Young Caucasian man making doubtful face at camera
Investing Articles

Time to start preparing for a stock market crash?

2025's been an uneven year on stock markets. This writer is not trying to time the next stock market crash…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

Nvidia stock’s had a great 2025. Can it keep going?

Christopher Ruane sees an argument for Nvidia stock's positive momentum to continue -- and another for the share price to…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

£20,000 in savings? Here’s how someone could aim to turn that into a £10,958 annual second income!

Earning a second income doesn't necessarily mean doing more work. Christopher Ruane highlights one long-term approach based on owning dividend…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

My favourite FTSE value stock falls another 6% on today’s results – should I buy more?

Harvey Jones highlights a FTSE 100 value stock that he used to consider boring, but has been surprisingly volatile lately.…

Read more »

UK supporters with flag
Investing Articles

See what £10,000 invested in the FTSE 100 at the start of 2025 is worth today…

Harvey Jones is thrilled by the stunning performance of the FTSE 100, but says he's having a lot more fun…

Read more »