Forget easyJet’s share price. I’d buy these stocks instead

Easyjet’s share price has fallen more 50% in 2020 due to coronavirus disruptions. Is now the time to buy the shares? Edward Sheldon isn’t convinced.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

EasyJet (LSE: EZJ) shares have taken an absolute battering in 2020. Due to coronavirus disruptions, easyJet’s share price has fallen more than 50%.

I have no doubt that many UK investors are looking at that share price move and thinking it’s a huge opportunity. After all, one of the keys to making money from stocks is to buy low and then sell high down the track. However, I’m not convinced now’s the time to buy easyJet shares.

Here, I’ll explain why I’m not excited about easyJet’s share price and where I’d invest instead.

easyJet’s share price could struggle to take off

Since easyJet grounded its entire fleet back in March, the outlook for the budget airline has certainly improved. Recently, many countries across Europe have reopened their borders. Meanwhile, easyJet has resumed some flights. These are encouraging developments.

Yet I can’t help but feel easyJet and the other airlines are going to experience extremely challenging conditions in the months ahead.

According to a recent report from the International Air Transport Association (IATA), 33% of people say that they’ll avoid air travel in the future as a continued measure to reduce the risk of catching Covid-19. “People are clearly concerned about Covid-19 when travelling,” said Alexandre de Juniac, IATA’s director general and CEO.

Ultimately, I think Warren Buffett has got it right when he said recently that “the world has changed for the airlines.” My belief is the sector is going to struggle to generate momentum while Covid-19 is lingering.

EasyJet recently reported a total group loss before tax of £353m for the six months ended 31 March. It also advised it’s not possible to provide financial guidance for the remainder of FY2020. 

In my view, there’s just too much uncertainty at present to justify buying easyJet shares. So, I’d avoid the stock for now.

I’d invest in these kinds of stocks instead

In the current environment, I think you’re much better off investing in businesses that are both highly resilient and set for long-term growth (no matter what happens with Covid-19).

One example of such a company is Reckitt Benckiser, which owns a top portfolio of health and hygiene brands. As I explained recently, it looks well-placed to benefit from both the increased focus on hygiene post-Covid-19 and the world’s ageing population. And it’s highly resilient. People buy its products no matter what the economy’s doing.

I also think it’s smart to focus on companies that should prosper as the world becomes more digital. I’m talking about companies such as Sage, which provides cloud-based accounting solutions to businesses, Softcat, which helps companies with their IT systems, and GB Group, which provides identity management solutions. Technology-focused companies should do well for investors in the years ahead.

These are the types of companies I would invest in today, instead of easyJet shares.

Edward Sheldon owns shares in Reckitt Benckiser, Sage, GB Group and Softcat. The Motley Fool UK has recommended Sage Group and Softcat. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Asian man looking concerned while studying paperwork at his desk in an office
Investing Articles

A stock market crash feels like it might be imminent

Conflict in the Middle East means a stock market crash feels like a real possibility right now. But being ready…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Should I buy Rolls-Royce shares as they march ever higher?

Rolls-Royce is making billions of pounds a year and looks set to do even better in future -- so what's…

Read more »

Smiling family of four enjoying breakfast at sunrise while camping
Investing Articles

£1,000 buys 110 shares in this UK beverage stock that’s smashing Diageo 

Shares of Tanqueray-maker Diageo are languishing at multi-year lows. So why is the stock behind this tonic water brand on…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

What next for Aviva shares after a cracking set of 2025 results?

Aviva achieving its 2026 financial goals a year ahead of schedule has got to be good for the shares... oh,…

Read more »

This way, That way, The other way - pointing in different directions
Investing Articles

Should I buy stocks or look to conserve cash right now?

In a market dealing with AI uncertainty and conflict in the Middle East, should investors be looking for stocks to…

Read more »

Investing Articles

Here’s how many British American Tobacco shares it takes to earn a £1,000 monthly second income

Is an AI-resistant business with a 5.38% dividend yield a good choice for investors looking for a second income in…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

1,001 Barclays shares bought 12 months ago are now worth…

Barclays shares have delivered excellent returns over the last year. But can the FTSE 100 bank keep outperforming? Royston Wild…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Get started on the stock market: 3 ‘safe’ shares for beginner UK investors to consider

Kicking off an investment portfolio on the stock market may seem like a scary prospect. Mark Hartley details a few…

Read more »