I think Aviva shares could be a stock market crash bargain worth buying

Aviva shares have struggled over the past few years, but new blood at the top may help improve performance at the business.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Aviva (LSE: AV) shares are one of the FTSE 100’s top income stocks. However, over the past few years, the value of the shares has fallen as the company has struggled for direction.

But this could be about to change. With a new CEO with the helm, Aviva shares may be able to generate high total returns for investors in the years ahead.

Aviva shares on offer

Last week the insurance group announced that it had appointed Amanda Blanc as its new chief executive. This is widely expected to lead to a wave of change at the insurance organisation. The incoming CEO has experience at Axa’s UK business and Zurich’s European operation. Analysts believe that she will shake up the company, which has been in the pipeline for some time.

The group has a big business in the UK but also operations in Europe and Asia. Management has been trying to decide what to do with these international businesses for some time. Aviva’s brand is more influential in the UK than anywhere else, so it may make sense for the company to concentrate on growth in its home market.

Splitting its insurance and pensions business divisions may also be positive for Aviva shares. Doing so could free up capital and allow the company to pursue growth in other markets.

Aviva shares have languished over the past few years due to the company’s lack of direction. This could be about to change with the new CEO in the hot seat. That may mean that now could be a good time for long-term investors to buy into this FTSE 100 dividend champion.

Margin of safety

Since the beginning of 2020, Aviva shares have slumped by 33%. This does not reflect the company’s underlying fundamental performance. It’s latest trading update showed a strong performance across all business divisions, even though the coronavirus crisis did have an impact.

As such, it looks as if the stock offers a margin of safety at current levels. The share price decline seems to be overstating the negative impact on the business. Indeed, based on current analyst estimates, the stock is trading at a forward price-to-earnings (P/E) multiple of just 5.7.

There is also a good chance the company will reinstate its dividend later this year. Aviva shares are known for their income potential, but the group suspended dividend payouts earlier this year at the request of regulators.

The restoration of the payout would be highly favourable for the share price. For the 2018 financial year, Aviva shares offered a dividend payout of 30p each. At the current share price, that suggests the stock could provide a dividend yield of 11% when the payout is restored.

As such, buying Aviva shares in a portfolio of stocks today may lead to high total returns over the long term for investors.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Rupert Hargreaves does not own any share mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Prediction: these FTSE 100 stocks could be among 2025’s big winners

Picking the coming year's FTSE 100 winners isn't an easy task, but we're all thinking about it at this time…

Read more »

Investing Articles

This UK dividend share is currently yielding 8.1%!

Our writer’s been looking at a FTSE 250 dividend share that -- due to its impressive 8%+ yield -- is…

Read more »

Investing Articles

If an investor put £10,000 in Aviva shares, how much income would they get?

Aviva shares have had a solid run, and the FTSE 100 insurer has paid investors bags of dividends too. How…

Read more »

Investing Articles

Here’s why I’m still holding out for a Rolls-Royce share price dip

The Rolls-Royce share price shows no sign of falling yet, but I'm still hoping it's one I can buy on…

Read more »

Investing Articles

Greggs shares became 23% cheaper this week! Is it time for me to take advantage?

On the day the baker released its latest trading update, the price of Greggs shares tanked 15.8%. But could this…

Read more »

Investing Articles

Down 33% in 2024 — can the UK’s 2 worst blue-chips smash the stock market this year?

Harvey Jones takes a look at the two worst-performing shares on the FTSE 100 over the last 12 months. Could…

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

Are National Grid shares all they’re cracked up to be?

Investors seem to love National Grid shares but Harvey Jones wonders if they’re making a clear-headed assessment of the risks…

Read more »

Investing For Beginners

Here’s what the crazy moves in the bond market could mean for UK shares

Jon Smith explains what rising UK Government bond yields signify for investors and talks about what could happen for UK…

Read more »