Stock market crash bargain alert! I’d buy the Associated British Foods share price today

The Associated British Foods share price is soaring today as shoppers flock to Primark stores again. But it still looks like a bargain FTSE 100 buy.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The Associated British Foods (LSE: ABF) share price jumped more than 7% this morning, despite warning markets that full-year operating profits are set to fall by two thirds. Such are the times we live in.

With everybody braced for bad news, the slightest glimmer of hope is something to celebrate. Associated British Foods is best known for its discount clothing chain Primark which shut all 375 stores in March due to Covid-19. Worse, it had no online shopping site, unlike many competitors.

FTSE 100 stock market crash opportunity

The move cost the FTSE 100 company £650m in lost sales every month. Today, it warned that Primark’s full-year adjusted operating profit will range from £300m-£350m for the full year, down from £913m last year.

Some investors forget that buying into the Associated British Foods share price gives you a sugar, grocery, agriculture and ingredients business as well. They’ll be remembering today. While Primark revenues crashed 75% in the third quarter, grocery sales partially offset this, rising 9%. Ingredients revenues rose 3%, sugar fell by 1%. Management expects “strong progress” in these areas over the next year. Diversification has benefits after all.

However, the focus is now firmly back on Primark. The retailer has now opened most of its stores in the UK and overseas, with avid shoppers forming queues from 5am on opening days.

Today, management says that trading in its reopened stores has been “reassuring and encouraging.” It reported strong demand for childrenswear, leisurewear and nightwear, and summer products, such as shorts and t-shirts. Formal menswear and travel-related accessories were weak, unsurprisingly. City centre stores have been hit by the lack of tourists, and much lower commuter footfall.

The Associated British Foods share price is back

Primark halted orders during the lockdown, but has now placed more than £800m for the autumn/winter season, and expects the total to top £1bn. It’s also restarted new store openings. To give you an idea of the group’s increasing international reach, locations include Belgium, Germany, France, Spain, Portugal, Poland and Florida. It will soon have 11 stores in the US, with more to come.

June trading looks promising, even without discounting. No wonder investors are piling into the Associated British Food share price today. As confidence grows, it should benefit from a wave of pent-up demand for fast fashion. Reading these results almost makes me believe in a V-shaped recovery.

In April, the FTSE 100 group suspended its dividend, while reassuring investors it has plenty of cash at its disposal, around £1.5bn. That should hold it in good stead, if we see a second wave of infections, or a wider slowdown.

Bricks and mortar retail is a tough sector, but Primark seems to have cracked it. The lockdown ‘cash burn’ is over. Now it can look forward to generating it instead. There’s no dividend, but that will be back at some point.

Despite today’s rally, the Associated British Share price is down almost 25% from its January peak. That looks like a stock market crash bargain to me. You might want to take a look at this too.

Harvey Jones has no position in any of the shares mentioned. The Motley Fool UK has recommended Associated British Foods. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Middle-aged white man pulling an aggrieved face while looking at a screen
Investing Articles

£10,000 invested in easyJet shares at the start of 2026 is now worth…

Anyone buying easyJet shares will have endured a rough ride since January. Paul Summers wonders whether things could get even…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

5 years ago, £5,000 bought 2,645 Barclays shares. But how many would it buy now?

Despite delivering an impressive return since April 2021, Barclays' shares have lagged the FTSE 100's other banks. James Beard considers…

Read more »

Side of boat fuelled by gas to liquids, advertising Shell GTL Fuel
Investing Articles

5 years ago, £5,000 bought 354 Shell shares. But how many would it buy now?

When it comes to Shell’s numbers, most of them are impressive. And it’s no different when looking at the recent…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

I asked ChatGPT if I should buy Aviva, Diageo or BAE Systems stock and it said…

Aviva, Diageo and BAE Systems shares are popular FTSE 100 picks. But which of the three does ChatGPT like the…

Read more »

Tesla car at super charger station
Investing Articles

SpaceX’s IPO threatens to leave the Tesla share price on the forecourt

As Elon Musk starts fuelling the engines for a SpaceX IPO, could the Tesla share price get left in the…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
US Stock

A once-in-a-decade chance to buy software stocks?

Michael Burry thinks now is the time to think about buying falling tech stocks. But it might depend on which…

Read more »

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

Here’s how a £20k ISA could generate a £1,000 weekly second income

Drip-feeding money into a Stocks and Shares ISA can put you on track to a four-figure second income. Royston Wild…

Read more »

A senior Hispanic couple kayaking
Investing Articles

Here’s how you could create a large ISA passive income and retire early

Fancy retiring years before the State Pension age? Who doesn't? Royston Wild explains how to target passive income in a…

Read more »