Looking for cheap FTSE 100 stocks? I’d follow Warren Buffett

Warren Buffett follows several key rules when he’s picking stocks. Copying this advice could help you improve your investment returns over the long run.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Warren Buffett is widely considered to be the best investor in the world today. He’s been investing in stocks and shares for the past 60 years. During this time, he has built a tremendous fortune for himself and his investors.

Buffett doesn’t invest in any old business. He has several rules he always follows when analysing companies to determine if they are suitable additions to his portfolio. By following these laws, he’s been able to avoid significant losses over the years. They’ve also helped him dramatically improve his returns and enhance his reputation.

And by following these practices, you may be able to improve your investment returns as well.

Buffett buys cheap

One of Buffett’s top investment laws is to never pay too much for a stock. He uses several different approaches to analyse how much a company is worth, and he always tries to buy at a significant discount to his estimate of intrinsic value. This means buying with a wide margin of safety, in case something goes wrong.

This isn’t the most exciting investment approach. Indeed, the investor only tends to make a few significant trades every year. However, the results speak for themselves. By waiting for the right opportunity, Buffett has been able to achieve market-beating returns for decades.

Buy what you know

Another of his rules is to only invest in companies you understand. The FTSE 100 is made up of 100 different equities and trying to understand every one of these businesses is virtually impossible.

Buffett only buys a business if he knows and understands how it makes money, and it’s long-term growth potential. If he doesn’t understand how the company operates, he stays away. It’s that simple.

By following the same approach, investors may be able to improve their investment returns.

If you don’t understand a business, it’s impossible to tell if it’s a good investment or not. And if you don’t know if a company is a good investment, it’s nothing more than a speculative bet. Speculating on market movements can be a quick way to lose a lot of money.

Focus on quality

Buffett doesn’t buy companies just because they look cheap. He’s interested in quality as well. For example, he’s often paid a relatively high price for a high-quality business, just because these organisations are often more predictable and profitable.

As such, investors may be able to improve their returns by focusing on quality as well as value.

All in all, we can learn a lot from the way Buffett has approached the stock market over the past six decades. Incorporating the three tips above into your investment process may substantially increase your investment returns over the long run. And help you build your financial nest egg.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Rupert Hargreaves owns no share mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young mixed-race woman jumping for joy in a park with confetti falling around her
Investing Articles

If I’d invested £5,000 in a Nasdaq index fund 5 years ago, here’s how much I’d have now

The Nasdaq index keeps hitting new all-time records in 2024, as US tech stocks fly. How much could I have…

Read more »

A senior group of friends enjoying rowing on the River Derwent
Investing Articles

£500 to invest a month? Consider aiming to turn that into a £20,000 passive income like this!

With a regular monthly investment, it's possible to build a large and steady passive income for retirement. Royston Wild explains.

Read more »

Senior Couple Walking With Pet Bulldog In Countryside
Investing Articles

As retirement needs soar 60%, here’s how I’m building wealth with UK shares

A regular investment in UK shares and funds could help Brits create a large and lasting pension. Our writer Royston…

Read more »

Investing Articles

I’d buy Games Workshop shares before they reach the FTSE 100!

Games Workshop shares look likely to join the FTSE 100 soon. Here’s why I think investors should consider buying the…

Read more »

Businesswoman calculating finances in an office
Investing Articles

Could me buying this stock with a $2.5bn market-cap be like investing in Tesla in 2010?

Archer Aviation (NASDAQ:ACHR) stock's nearly doubled so far in November. Could this start-up be another Tesla in the making?

Read more »

Investing Articles

5,000 shares of this UK dividend stock could net me £1,700 a month in passive income

Our writer calculates the passive income he could earn from holding a significant number of shares in this powerful dividend-paying…

Read more »

Investing Articles

9.3%+ yields! 3 FTSE 100 dividend giants to consider buying

Our writer examines a trio of high-yield FTSE 100 shares and explains some of the opportunities and risks he sees…

Read more »

Investing Articles

As the Kingfisher share price drops on Budget fallout, should I buy?

The Kingfisher share price was on a strong 2024 run until the DIY group warned us of the possible effects…

Read more »