Stock market crash! 3 simple steps to boost your chances of making a million

Here’s the out-in-the-open ‘secret’ that has powered the portfolios of many of today’s ISA millionaires. These three steps could help you become one too.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The key to making a million from the stock market is to compound your gains. However, doing so over an investing career can be fraught with difficulties, setbacks and challenges.

But it’s possible. And the UK has an impressive and growing list of ISA millionaires who’ve invested their way to the ‘magic’ seven-figure sum.

Here are five simple steps you can take to improve your chances of making a million from shares.

The first step towards making a million from shares

I reckon the first step towards making a million from shares is to heed Warren Buffett’s advice to never lose money. Don’t take it literally, because shares will move up and down and occasionally you’ll be underwater with a holding. But do endeavour to avoid situations where you irretrievably lose your capital.

Losing money is worse than you might think. If you do so when you’re young, you’ve also lost all the multiples of that money that you would otherwise have compounded over your investing lifetime. Losing what seems like a little in your 20s, say, could take a big chunk out of your investment income in retirement.

One way of aiming to avoid the permanent loss of capital is to invest in defensive businesses with recurring revenue models. And to do that, I’d look for companies with customers locked in by contracts. Or a firm supplying goods that people tend to buy no matter what, such as medicines, cigarettes, alcoholic beverages, food and cleaning products.

Look for shares with more upside potential than downside risk

The best long-term investments tend to have more upside potential if things go right than there is downside risk if things go wrong.

One way of limiting downside risk is to look for firms with strong balance sheets featuring plenty of cash and liquid assets. I’d also want to see borrowings at sensible levels so that if anything happens, such as the current coronavirus crisis, the business will have a good chance of surviving and thriving afterwards.

Quality is king

Right now, there’s a lot of talk about the cheap stocks on offer after the recent market crash. But ‘cheap’ is only one half of the equation that makes good value.

Buffett, for example, is well known for hunting out good value. But as well as looking for cheap, he has a strong focus on quality.

I reckon quality is king for all stocks. If the underlying business has a strong showing on quality metrics, there’s a good chance that further research will reveal an enterprise operating in a strong and defendable trading niche of the market.

And a good-quality, expanding business can help investors to guard against downside risks as well as powering the upside potential of a shareholder’s portfolio. If you pick a basket of high-quality stocks and buy them at good-value prices, I reckon you’ll have a decent shot at compounding your returns to a million.

Kevin Godbold has no position in any share mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

£5,000 invested in Legal & General shares a month ago is now worth…

Legal & General shares have dropped by mid-single-digit percentages. The question is, does this represent an attractive dip-buying opportunity?

Read more »

Two multiracial girls making heart sign against red background
Investing Articles

2 world-class stocks to consider buying while they’re down 20% and ‘on sale’

Looking for stocks to buy? These two names have attractive long-term prospects and are currently trading around 20% below their…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Growth Shares

£2k invested in this FTSE 250 stock a year ago would have tripled my money

Jon Smith reveals a FTSE 250 stock that's been surging over the past year, but could have further room to…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

£10,000 invested in Barclays shares at the start of 2026 is now worth…

Barclays' shares have taken a massive hit in 2026, falling almost 20%. Is there potential for a rebound towards 500p…

Read more »

Aston Martin DBX - rear pic of trunk
Investing Articles

£5,000 invested in Aston Martin shares at the start of 2026 is now worth…

Aston Martin shares are stuck in reverse right now. But down 99%, is there potential for a Rolls-Royce-like turnaround at…

Read more »

Road trip. Father and son travelling together by car
Investing Articles

Down 11% in a day! I’ve just bagged myself a FTSE 250 bargain

James Beard’s taken advantage of what he says is an over-reaction by investors to news of the departure of one…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

As the stock starts to fall, is it time to consider selling Rolls-Royce shares?

Rolls-Royce shares fell in March after years of gains. Is this a buying opportunity or the beginning of something more…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

Diageo shares are down 28% — but is the market overcorrecting a cyclical slowdown?

Andrew Mackie looks beyond the cyclical slowdown in Diageo shares to reveal a misread growth story driven by portfolio shift…

Read more »