Stock market crash: I believe this FTSE 100 share is a bargain buy now 

With the FTSE 100 index on shaky grounds, the stock market crash doesn’t look like its over. But there are good buying opportunities here. 

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Last week, as the FTSE 100 closed above 6,000 for the first time in over a month, I sat wondering if the stock market crash was indeed past its worst. Apparently not. The FTSE 100 index fell in three of the last four sessions at the time of writing. 

The Warren Buffett strategy

And that’s not all. Incoming numbers on the economy are dismal. According to an Office of National Statistics (ONS) survey, all businesses that are still running say their turnover has fallen. The majority of them expect the situation to worsen or stay the same as the lockdown continues to create economic uncertainty. Even Warren Buffett is  sounding worried, according to a New York Times report. In fact, he reportedly sat it out during the stock market crash and invested exclusively in US Treasury bills.

FTSE 100 and economic growth

So what’s an investor to do when the economy just isn’t supporting stock markets? It’s true that the worst is yet to come for the economy. But on the bright side, stock markets themselves can well be a ‘leading indicator’ for economic trends. In other words, they can foretell what’s next for the economy.

So, for instance, the stock market crash took place before a recession showed up in macroeconomic numbers. In fact, it still hasn’t. Economy data’s released with a lag. The latest three-month rolling GDP estimate shows 0.1% growth, which is an improvement over the past two prints, but the number is until February. We all know what’s happened since. 

Investing in growth shares in the stock market crash

This means that investors can have some confidence about what’s ahead, even if the immediate future looks scary. High-quality FTSE 100 stocks are a safe bet right now, I believe. After the small FTSE 100 correction in the past few days, some stocks have become more attractive than they were earlier. 

One of these is the FTSE 100 consumer goods giant Unilever (LSE: ULVR), which touched its lowest share price since the start of April yesterday. This brought it 10% below the level it was at two months ago. But it’s not just the broader trend that’s bringing ULVR down. It’s results released two weeks ago are disappointing. Its sales have shown zero growth, and in light of the coronavirus crisis, it has withdrawn its growth guidance for 2020. 

However, I still think it’s a great buy. For one,  its sale of domestic hygiene and in-home food products is seeing an upswing, even while other segments are lagging. This is far more than many other businesses can say. Two, it also mentions its strong balance sheet and cash position, both of which are positives for long-term investors. Three, its long-term share price history inspires confidence in ULVR’s ability to allow for capital apprecation overtime. 

ULVR’s pricier in absolute terms than many other FTSE 100 companies, but it holds potential to give great returns. I think it’s worth buying. 

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Manika Premsingh has no position in any of the shares mentioned. The Motley Fool UK owns shares of and has recommended Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

What’s going on with the National Grid share price now?

Volatility continues for the National Grid share price. Is this a warning sign for investors to heed or a buying…

Read more »

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop
US Stock

This is a huge week for Nvidia stock

It’s a make-or-break week for Nvidia stock as the company is posting its Q3 earnings on Wednesday. Here’s what investors…

Read more »

Man writing 'now' having crossed out 'later', 'tomorrow' and 'next week'
Investing Articles

After crashing 50% this FTSE value stock looks filthy cheap with a P/E of just 9.1%

Harvey Jones has some unfinished business with this FTSE 100 value stock, which he reckons has been harshly treated by…

Read more »

Chalkboard representation of risk versus reward on a pair of scales
Investing For Beginners

Up 40% in a month, what’s going on with the Burberry share price?

Jon Smith points out two key catalysts for the move higher in the Burberry share price, but questions whether anything…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Warren Buffett just invested in a well-known pizza company that operates in the UK

Edward Sheldon's been analysing Warren Buffett’s latest trades. Here’s a look at one stock he just sold and one he’s…

Read more »

Investing Articles

I found two small-cap UK tech shares with bargain-basement valuations

These UK shares look extremely undervalued to me on several metrics with the added benefit of strong growth potential in…

Read more »

Arrow symbol glowing amid black arrow symbols on black background.
Investing Articles

Anywhere under £7.30, IAG’s share price looks cheap to me

IAG’s share price tumbled during the Covid years but has now bounced back with strong recent results, leaving the stock…

Read more »

Investing Articles

1 ISA mistake to avoid

This commonly overlooked investing mistake can cost ISA investors tens of thousands of pounds over time. Here's how I'd try…

Read more »