Stock market crash: I’d buy these 3 FTSE 100 stocks for the long term

After the market crash, stocks could remain volatile in the short term. But there are bargains around for long-term investors, argues G A Chester.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The stock market crash may or may not be over. The volatility of stocks could continue in the short term. This is because of the uncertainty over how long the Covid-19 pandemic will last. However, I’m seeing an abundance of attractive investment opportunities for long-term investors at current prices.

With his in mind, here are three FTSE 100 stocks I’d buy today. I believe they’ll deliver big rewards in the coming years and decades. As such, I’d forget short-term volatility, and buy Rentokil Initial (LSE: RTO), Softcat (LSE: STC), and Whitbread (LSE: WTB) for the long term.

Key demographic trends

Rentokil posted strong numbers in its annual results on 27 February. It also said: “Looking forward into the new decade, key demographic trends such as urbanisation will enlarge our global pest control and hygiene markets.”

The Covid-19 outbreak and stock market crash escalated rapidly after the results. However, I was impressed by the company’s Q1 trading update last week. Particularly its strategy for managing the business through the pandemic. For example, it previously had 1,000 specialist hygiene technicians. In just over three weeks, it’s re-trained a further 7,000 employees to perform disinfection and deep clean services.

Parts of Rentokil’s business have been adversely impacted by Covid-19. However, I’m confident about its survivability. Hong Kong, where virus restrictions are being lifted, saw revenue growth of 34.5% in Q1. The long-term outlook is bright, in my view, and the shares, at 435.4p, are at a 17% discount to their high of less than two months ago.

Stock market crash outperformer

Technology firm Softcat posted strong half-year results on 17 March. The provider of IT infrastructure products and services also said: “To date we have not seen a material impact from the ongoing Covid-19 outbreak.”

Management commented positively on the outlook:“Given the strength of our business model, lack of any bank debt and a strong cash position, we will continue to invest in our business, and are confident in our ability to continue to build market share and drive profitable growth over the longer term.”

Management has since turned somewhat more cautious. It said it’s taking “a prudent stance on cash conservation.” Nevertheless, I think this is another firm with strong near-term survival credentials, and exciting long-term growth prospects. The shares, at 1,111p, are at a 12% discount to their high in February, outperforming the FTSE 100.

Stock market crash victim

The share price of Premier Inn owner Whitbread has fared rather more badly in this market crash than Softcat’s, Rentokil’s and the Footsie. At 2,700p, it’s at a massive 48% discount to its 52-week high.

On 24 March, the company said: “Trading… has been materially adversely impacted by Covid-19.” Having already temporarily closed its pubs and restaurants businesses, it also announced the temporary closure of all its Premier Inn hotels in the UK with immediate effect. It said its nascent chain in Germany would also close.

However, the company had good headroom on its funding facilities going into the lockdown. It also confirmed on Friday it’s eligible for the UK Government’s Covid Corporate Financing Facility.

I think the business will survive. I also think it can repeat the multi-decade success of Premier Inn UK in its new market of Germany. As such, I reckon the deeply discounted share price in this market crash is highly attractive for long-term investors.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

G A Chester has no position in any of the shares mentioned. The Motley Fool UK has recommended Softcat. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Mature Caucasian woman sat at a table with coffee and laptop while making notes on paper
Investing Articles

10% dividend growth! 2 FTSE 100 stocks tipped to supercharge cash payouts

These FTSE 100 stocks have strong records of dividend growth. And they're expected to keep on delivering, as Royston Wild…

Read more »

Investing Articles

Down 17% in a month and yielding 7.39%! Is this FTSE 100 share a screaming buy for me?

When Harvey Jones bought Taylor Wimpey last year he thought this FTSE 100 share was a brilliant long-term buy-and-hold. Has…

Read more »

Investing Articles

Here’s how I’m using a £20k ISA to target £11k+ in income 30 years from now

Is it realistic to put £20k in an ISA now and earn over half that amount every year in passive…

Read more »

Young black colleagues high-fiving each other at work
Investing Articles

If I could only keep 5 UK stocks from my portfolio I’d save these

Harvey Jones is running through his portfolio of top UK stocks to see which ones he couldn't bear to do…

Read more »

Midnight is celebrated along the River Thames in London with a spectacular and colourful firework display.
Investing Articles

I’m aiming for a million buying unexciting shares!

By investing regularly in long-established, proven and even rather dull businesses, this writer plans to aim for a million. Here's…

Read more »

Investing Articles

3 things to consider before you start investing

Our writer draws on his stock market experience to consider a few vital lessons he would use to start investing…

Read more »

Investing Articles

Will this lesser-known £28bn growth stock be joining the FTSE 100 soon?

As the powers that be plan a reorganisation of Footsie listing rules, this massive under-the-radar growth stock could find its…

Read more »

Investing Articles

Fools wouldn’t touch these 5 FTSE 350 flops with a bargepole – how come I own 3 of them?

Harvey Jones took a chance on three struggling FTSE 350 stocks in the hope that they'd stage a dramatic recovery.…

Read more »