A selection of cheap FTSE 100 stocks I’d buy today

The stock market crash presents an opportunity to invest in cheap FTSE 100 stocks. Here’s a selection of my top picks in April.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The stock market crash has caused the FTSE 100 to take a huge hit. The index has shed around 22% of its value since mid-February.

While this has damaged share prices across the board, it means there are plenty of stocks trading on dirt-cheap valuations that look like bargains to me.

Be under no illusion, stocks may still have further to fall before the market bottoms out. But I’m confident that in five to 10 years’ time, investors will look back at today’s share prices and recognise many of them as bargains.

One thing to be sure of is that the stock market will, as always, eventually recover.

A selection of FTSE 100 bargains

Before the stock market crash, two of my favourite FTSE 100 stocks were consumer staples giant Unilever and alcoholic beverages champion Diageo. I like them even more at their lower prices today. These two companies have established market-leading positions. What’s more, both have an impressive track record when it comes to financial performance over recent years.

Housebuilding shares plunged in the wake of the market crash as a result of uncertainty caused by the outbreak of Covid-19. However, if lockdown restrictions ease up in the near future, stocks such as Taylor Wimpey and Persimmon could bounce back swiftly, delivering handsome returns for investors. More good news for housebuilders came last week when the government announced it may extend the help-to-buy scheme.

If you happen to feel particularly bullish about the recovery of airline stocks, companies such as easyJet and International Consolidated Airlines Group would be my go-to. These two airline operators should have healthy enough balance sheets and sufficient cash reserves to see them through the crisis.

Finally, I particularly like the look of Aviva and Legal & General, two outstanding UK insurers. Both firms posted impressive results last year and have cemented their positions in the insurance market. Thanks to a fall in share prices, both look like bargains to me.

Ultimately, if you think the entire index represents good value, why not buy a FTSE 100 tracker fund? That way, you’ll have the entire index covered in one worthy investment.

Hold your investments for the long term

Picking up a selection of cheap FTSE 100 stocks is only the first step. The important part is to hold your investments for the long term. That way, you allow time for the market to recover, as well as letting your returns compound over time.

Millionaires are rarely made overnight in the stock market, that’s why it’s important to be patient. That means leaving your investments alone during the highs, and the lows, of the market. Trying to time the market has never proved to be an effective strategy!

Ultimately, investing consistently with a long-term view often results in financial freedom. With that in mind, don’t waste the stock market crash while it presents the opportunity to invest in an array of cheap FTSE 100 stocks!

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Matthew Dumigan has no position in any of the shares mentioned. The Motley Fool UK owns shares of and has recommended Unilever. The Motley Fool UK has recommended Diageo. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Pink 3D image of the numbers '2025' growing in size
Investing Articles

1 FTSE 100 stock I expect to outperform in 2025

Can the integration of its big acquisition from 2022 finally lead Rentokil Initial to outperform the FTSE 100 next year?…

Read more »

Investing Articles

These are my top FTSE 250 REITs for earning passive income from dividends

The 90% profit distribution rule applied to REITs makes them an attractive option for dividend investors. Here are two of…

Read more »

Investing Articles

Here’s my FTSE 250 share index prediction for 2025

The FTSE 250 index of shares has endured disappointing growth in recent times. Could 2025 be the year that it…

Read more »

Investing Articles

What will the Nvidia share price do in 2025? Here’s the chart investors need to see

Analysts are expecting sales growth of around 50% for Nvidia over the next 12 months – so why is Stephen…

Read more »

Investing Articles

Up 38%! See the stunning Glencore share price forecast for 2025

Harvey Jones thought the Glencore share price was a screaming buy 18 months ago, but it hasn't done as well…

Read more »

Investing Articles

What does 2025 hold for the Tesla share price? Here’s what the experts think

With US wages outpacing inflation and shares at an average price-to-sales ratio, why do analyst forecasts for the Tesla share…

Read more »

Investing Articles

Here’s why I think the Barclays share price could top the FTSE 100 banks in 2025

The Barclays share price has seen a strong resurgence in 2024 after years out in the cold. Can 2025 carry…

Read more »

Investing Articles

Is 2025 the year investors finally show this 10%-yielding FTSE income stock some love?

This ultra-high-yielding FTSE 250 income stock’s very cheap trading at less than 10 times earnings. Harvey Jones wonders if it's…

Read more »