FTSE 100 shares: Is now a good time to buy?

FTSE 100 shares are usually regarded as safe stock market purchases for long-term shareholders, but is that still the case during a market crash?

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The FTSE 100 contains around 80% of the London Stock Exchange’s market capitalization. So it’s little wonder that it’s home to some of Britain’s most well-known businesses and brands.

Constituents of the FTSE 100 belong to a variety of sectors including oil majors, financial institutions, and multinational consumer goods firms. Some recognisable names on the index include AstraZeneca, BAE Systems, Diageo, and Lloyds Banking Group.

Traditionally, the FTSE 100 index is thought to be more stable than its peer, the FTSE 250. This is because it contains larger conglomerates paying out reliable dividends. Many of its constituents also have an international presence. 

Pandemic uncertainty

As if you didn’t know, we’re amid a global pandemic that is causing extreme stock market volatility. It’s an unprecedented situation, and most companies and individuals are ill-equipped to deal with it. So, although it’s disheartening to see your favourite companies cancel their dividend payments, we can but hope it’s a short-term reaction.

For beginners to stock market investing, this could be a great time to get started. A market crash can provide the perfect opportunity to buy top quality companies when they’re undervalued. 

Which FTSE 100 shares look good?

I like companies that have been established a long while and provide value to their customers. Diageo is one such company, as it creates over 200 of the world’s most popular alcoholic drinks. The Diageo share price has been volatile lately, but it has a product that people want and that’s not going to change. The demand may even increase if we go deep into a recession.  

AstraZeneca is another. It creates lifesaving drugs and is actively contributing to the effort to combat the coronavirus. It has joined forces with GlaxoSmithKline in establishing a joint lab at the University of Cambridge. Here, it aims to process 30,000 COVID-19 tests per day for the UK government by early May.

AstraZeneca is also attempting to develop coronavirus-neutralizing antibodies in a separate trial.

Both these companies have an international presence and many years of experience. The AstraZeneca dividend yield is 3% and Diageo’s is 2.7%.

Market crash hazards

Buying stocks during a market crash doesn’t come without its hazards. It’s important to use your common sense and buy businesses that are likely to go the distance. Big promises or dreamy visions of exciting things to come can be seductive. But try not to let these notions misguide you. Stay alert and take care not to buy shares in companies heavily laden with debt.

Buying a slice of a high-quality company at a knockdown price, is the perfect place to start your investing journey. To make it a successful one, you’ll need to demonstrate patience, discipline, and resilience.

Investing for the long term usually means buying and holding for a minimum of 5 years, but possibly many more. The global financial crisis we’re experiencing has only just begun and recovery may take years. You can still find many quality companies among the FTSE 100 constituents and I think this is a good time to buy those you have confidence in.

Kirsteen owns shares of GlaxoSmithKline. The Motley Fool UK owns shares of and has recommended GlaxoSmithKline. The Motley Fool UK has recommended AstraZeneca, Diageo, and Lloyds Banking Group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

A pastel colored growing graph with rising rocket.
Investing Articles

Here’s why 8.8%-yielding Legal & General shares remain my top pick for a high-income retirement portfolio

Legal & General shares have delivered years of rising income for my family — and new forecasts suggest the payouts…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

Around £45, is it time for me to buy this overlooked FTSE growth gem on the dip after strong results?

This FTSE 100 growth share looks far cheaper than its fundamentals merit — and if the market wakes up to…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

These 5 red flags mean I’m avoiding Rolls-Royce shares like the plague!

Thinking about buying Rolls-Royce shares on the dip? Royston Wild thinks risk-averse investors should consider avoiding the FTSE 100 stock.

Read more »

Smiling white woman holding iPhone with Airpods in ear
Investing Articles

After the FTSE 250’s slump, I see beautiful bargains everywhere!

Fancy doing a bit of bargain shopping? Royston Wild explains why now could a great time to buy FTSE 250…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
US Stock

As the S&P 500 tumbles, this stock continues to soar

Jon Smith takes a deep-dive into a farming stock that's jumped 23% so far this year, easily beating the S&P…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Growth Shares

£10k invested in the FTSE 100 via an ISA on 7 April is currently worth…

Jon Smith runs the numbers on a portfolio of FTSE 100 companies over the past year and points out one…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

Down 9% to just over £1! Are Vodafone shares too cheap to miss?

Vodafone shares have fallen sharply, yet the latest numbers show momentum building. Could the market be missing a major recovery…

Read more »

Young Asian woman with head in hands at her desk
Investing Articles

Stocks and Shares ISA investors should prepare for an ugly stock market crash

Made money in a Stocks and Shares ISA in recent years as the market has surged? Now could be a…

Read more »