2 reasons I’m still buying FTSE 100 stocks despite the market crash

Using advice from stock investor Warren Buffett, along with his own, Jonathan Smith explains why he’s still buying FTSE 100 stocks.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

When the FTSE 100 and wider stock market crash, many investors are quick to sell out of their investments and hoard cash instead. Depending on different financial situations, this may be a sensible choice. For most though, this decision is simply taken out of fear. This is likely to be fear of the unknown, which some anticipate to be worse than what’s known about today.

But I’m looking to do the opposite, and am holding my current investments instead of selling. Further to this, I’m actually buying stocks within the FTSE 100 at the moment. Before you discredit this idea, here are two reasons I think it’s the right thing to do.

Warren Buffett

To quote half of a phrase from the legendary investor, “be greedy when others are fearful”. The contrarian view is that when people are panic-selling, they look beyond the longer-term fair value of any stock. This can present great FTSE 100 buying opportunities for investors who are greedy at this time. 

I personally am not a huge fan of being called ‘greedy’, but I agree with the concept completely. Take the example of HSBC. One of the largest banks in the world has seen its share price fall by 33.5% this year. The price at Friday’s close was almost the same as the lows seen during the 2008/09 banking crisis!

Do I think that HSBC is in the same position as during the global financial crisis? Not at all. I don’t have enough space to write detailed reasonings why, but it looks very attractive to buy at current levels. I understand that dividends have been suspended, and the workforce is due to be cut heavily. But this long-term transformation strategy plays into the hands of those who are ‘greedy’ long-term buyers over short term panic-sellers.

Allocating funds 

The other powerful argument for buying FTSE 100 stocks now is one I made to a friend yesterday. He was complaining about the low Cash ISA rates available at the moment. While he has some investments in bonds, these too have only given 1%-3% gains recently.

So when we measure up the risk/reward of allocating funds to the stock market, it looks one of the best options at the moment. Using our earlier example, the risk for investors of buying a bank like HSBC is that it goes bust. I find this very unlikely, so my risk is limited. The reward side is much larger, even getting back to the 2020 highs returns me over 30%. 

So when I compare this to the low Cash ISA rates of almost no risk but only a roughly 1% reward, it make me want to move money into stocks. This may not be as powerful for you, as your risk profile may differ to mine, but I think this is valid for many investors.

However the rest of this year plays out, I think that in the longer term, it will be looked back on as a slump that was worth buying. So I will take Mr Buffet’s advice (and my own) and keep buying FTSE 100 stocks at the moment. 

Jonathan Smith does not own shares in HSBC Holdings. The Motley Fool UK has recommended HSBC Holdings. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Santa Clara offices of NVIDIA
Investing Articles

£5,000 invested in Nvidia stock 6 months ago is now worth…

Nvidia stock's taking a breather at the moment. But it could be getting ready for its next move higher, says…

Read more »

British coins and bank notes scattered on a surface
Investing Articles

I hold Lloyds. Is it madness to buy Barclays shares too?

Harvey Jones is keen to buy Barclays shares but wonders whether he's simply doubling down, given that he already holds…

Read more »

Asian man looking concerned while studying paperwork at his desk in an office
Investing Articles

It’s time we all took a long, cold look at the Lloyds share price

The Lloyds share price has been good to Harvey Jones, making him a huge fan of the FTSE 100 bank.…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Warren Buffett didn’t retire early. But could his investing wisdom help you do so?

Warren Buffett's wisdom from decades of stock market investing is actionable even for a modest investor who simply aims to…

Read more »

Young female hand showing five fingers.
Investing Articles

5 compelling investment ideas for a Stocks and Shares ISA in 2026

Edward Sheldon discusses some ideas to consider for a Stocks and Shares ISA and highlights a UK stock that could…

Read more »

Man writing 'now' having crossed out 'later', 'tomorrow' and 'next week'
Investing Articles

Is this the best time to buy shares in a long time?

Earlier this week, Bill Ackman stated on X that this is the best time to buy shares in a long…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

£1,000 buys 35 shares in an incredibly reliable FTSE 100 dividend stock

Despite falling 72% from their highs, shares in this FTSE 100 company have been an incredibly reliable source of dividend…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

This is what Warren Buffett has to say about passive income — and I’m listening!

While searching for new ways to earn passive income, our writer takes to heart sage advice from the Oracle of…

Read more »