A solid FTSE 100 stock I’d buy in this market crash

I think this FTSE 100 stock is a bargain as a result of the recent stock market crash.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

While the stock market crash has plunged global indices into the red by up to 30%, it has also thrown up some incredible bargains.

A plummet in share prices across the market is never an easy pill to swallow for investors. However, why not make the most of it and grab a bargain or two, while prices are at their lowest for years.

With that in mind, here’s a solid FTSE 100 company that I think looks cheap in this stock market crash.

Supermarket giant

With over 3,400 stores nationwide, Tesco (LSE: TSCO) is the UK’s largest supermarket chain. The groceries giant has a whopping 28.4% market share, trumping the likes of Sainsbury and Asda.

The company provides a multitude of products and services. These range from credit cards and savings accounts to petrol and clothing. Tesco is also the parent company of Bookera market-leading wholesale provider.

A consumer staple

At its lowest, the company’s share price had fallen by 17% in the market crash. However, today the share price is only 9% down on the year. That’s impressive considering the FTSE 100 index has shed around 30% of its value.

One explanation is the nature of the stock. As a consumer staple, Tesco provides a range of products and services that consumers need in times of crisis, as well as abundance.

Supermarkets across the UK are experiencing sky-high levels of demand for a range of goods in light of the global pandemic. Tesco’s ability to cope with this, and deliver the right products in an efficient manner, is integral to the continued dominance of the company in the UK supermarket scene.

Value to be had

However, that clearly hasn’t shielded the share price entirely. Thanks to the crash, shares in Tesco are currently trading at a price-to-earnings ratio of around 17.04.

That’s down from a figure of around 20 at the start of the year, which I think signals there’s value to be had, as well as the potential for further growth to come.

In terms of performance, sales were up 0.2% in the UK and Ireland, with group operating profit reaching £1,406m, up 25.4%. Free cash flow increased by £417m, an increase of 105%.

Worries and concerns?

My only concern is that Tesco operates in a very crowded market. Supermarket chains like Aldi and Lidl offer a cheap, convenient alternative while Waitrose and M&S offer an upmarket solution.

At this point, I’m asking myself, what makes Tesco stand out from the crowd?

I think a dominant market position and healthy margins are more than enough to face the growing competition.

All things considered, as Tesco continues to outperform the market and improve customer satisfaction across all channels, I think it’s a solid buy. Especially in light of a reduced price as a result of the market crash.

Matthew Dumigan has no position in any of the shares mentioned. The Motley Fool UK has recommended Tesco. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

Is 50 too old to start buying shares?

Christopher Ruane explains why 'better late than never' is key to his thinking about whether 50's too old to start…

Read more »

Two male friends are out in Tynemouth, North East UK. They are walking on a sidewalk and pushing their baby sons in strollers. They are wearing warm clothing.
Investing Articles

Here’s what £150 a month in a Junior ISA could be worth by 2045…

You might be surprised to learn by how large a Junior ISA portfolio could become inside 20 years from modest…

Read more »

Investing Articles

This red hot equity fund in my SIPP returned 12.6% in the first 2 months of 2026

This global equity fund is delivering huge returns for Edward Sheldon’s SIPP in 2026, despite all the risks and uncertainty…

Read more »

Friends at the bay near the village of Diabaig on the side of Loch Torridon in Wester Ross, Scotland. They are taking a break from their bike ride to relax and chat. They are laughing together.
Investing Articles

Want to retire richer? Here’s Warren Buffett’s golden rule to build wealth

If you want to build wealth for a richer retirement, then following Warren Buffett’s golden rule might be the best…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

Get ready for stock market volatility…

As conflict in the Middle East makes share prices fluctuate, what strategies can investors use to try and find opportunities…

Read more »

British Isles on nautical map
Investing Articles

Why the FTSE 100 fell almost 5% this week

Declines in mining shares dragged the FTSE 100 down after a strong start to the year. Is the pullback an…

Read more »

Middle aged businesswoman using laptop while working from home
Investing Articles

How much do you need to invest in US stocks to earn a £2,000 monthly passive income?

Is it possible to target several thousand pounds of passive income each month by buying US growth stocks? Absolutely –…

Read more »

A mature woman help a senior woman out of a car as she takes her to the shops.
Investing Articles

How big does your ISA need to be to earn £1,000 a month in passive income?

Andrew Mackie explains how a long-term ISA strategy can help investors build a chunky £12,000 passive income in less than…

Read more »