The stock market has crashed! Why I’d buy these 2 FTSE 100 shares in an ISA today

These two FTSE 100 (INDEXFTSE:UKX) stocks could offer good value for money in my opinion.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The FTSE 100’s recent market crash means many of its members now trade on low valuations. Their share prices could move lower in the short run, depending on how the coronavirus outlook changes. But in the long run, there could be high total returns on offer.

As such, now could be the right time to buy and hold a diverse range of large-cap shares. Here are two companies that could offer good value for money. They may deliver improving total returns in the coming years when purchased in a Stocks and Shares ISA.

Sainsbury’s

The prospects for supermarkets such as Sainsbury’s (LSE: SBRY) have changed dramatically over the past couple of months. Demand for a range of its products has increased significantly. We saw it as social distancing rules came into force and now as consumers react to the lockdown currently in place across the UK.

The company’s stock price has also experienced a major change. It is down by 11% since the start of the year, and now trades on a price-to-earnings (P/E) ratio of just 10.9. This suggests that investors have priced-in a wide margin of safety, and the stock could offer good value for money.

Of course, Sainsbury’s is likely to continue to face challenges. These include a highly competitive marketplace and weak consumer sentiment, over the coming years. However, its most recent quarterly update highlighted the success of its digital investments. Its online grocery sales increased by 7.3%, while its plans to cut costs and invest an increasing amount of capital in its supply chain could pay off in the long run.

As such, the retailer could represent a long-term buying opportunity. It appears to offer significant growth potential from its current stock price level.

HSBC

Another FTSE 100 stock which has experienced a large decline in its valuation is HSBC (LSE: HSBA). Its shares are down by 14% since the start of the year, as investors have factored in the potential for a global economic slowdown.

Of course, HSBC’s most recent results showed that the bank was experiencing mixed trading conditions prior to the impact of coronavirus on the economy. For example, it recorded a $7.3bn goodwill impairment charge and reported relatively weak trading conditions in its commercial banking business in Europe.

The bank plans to deliver an improved performance over the next couple of years through simplifying its operations and reducing costs. This could help it to overcome potential economic weakness in the short run. Furthermore, HSBC’s large presence in Asia may mean that it recovers faster than some of its European-focused peers. Countries such as China appear to be further along in their battle to beat coronavirus, and may report stronger economic performance in the short run.

With the stock trading on a P/E ratio of around 9.7, it seems to offer good value for money. It may produce high returns in the coming years.

Peter Stephens has no position in any of the shares mentioned. The Motley Fool UK has recommended HSBC Holdings. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Is this the beginning of a stock market recovery?

Dr James Fox explores whether a stock market recovery is truly on the cards after the US struck a deal…

Read more »

Smiling white woman holding iPhone with Airpods in ear
Investing Articles

Up just 1%: what’s going on with Tesco shares now?

Dr James Fox takes a closer look at Tesco shares after the stock rose less than the rest of the…

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

How much do I need in a Stocks and Shares ISA to reach a £2,027 monthly passive income?

The new financial year is under way and that means new allowances for the Stocks and Shares ISA! How much…

Read more »

UK coloured flags waving above large crowd on a stadium sport match.
Investing Articles

Why is everyone suddenly buying this dirt-cheap growth stock?

This beaten-down UK growth stock has suddenly become the centre of attention as investors target its recovery potential. The Iran…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

Why is everyone buying Rolls-Royce shares?

Rolls-Royce shares jumped 10% today, even giving mining stocks a run for their money as the FTSE 100 index suddenly…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Up 8%: what’s going on with Lloyds shares today?

Dr James Fox takes a closer look at one of the stock market's biggest gainers on Wednesday 8 April after…

Read more »

piggy bank, searching with binoculars
Investing Articles

Fresnillo share price rebounds as a FTSE 100 top mover after a 30% sell-off — what’s next?

The Fresnillo share price has surged today — Andrew Mackie asks whether this FTSE 100 mover is signalling a turning…

Read more »

Artillery rocket system aimed to the sky and soldiers at sunset.
Investing Articles

The BP and Shell share price are being hammered today – what should investors do?

FTSE 100 stocks are rocketing this morning but the BP and Shell share price are heading the other way. Should…

Read more »