FTSE 100 shares have crashed! 3 steps I’d take in this bear market

As FTSE 100 (INDEXFTSE: UKX) shares crash, I’d pay attention to several points to help protect my money now and even create wealth long term.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

This year’s stock market crash is understandably unnerving so many investors. Yet it’s potentially giving a rare opportunity to buy into high quality FTSE 100 shares too.

From its highs of around 7,675 in January, the FTSE 100 index has now fallen to approximately 5,100. This decline of over 30% puts Britain’s main equity index into bear market territory.

Therefore today, I’d like to discuss three steps I’d take in this unpredictable market. My aim, possibly like yours, would be to protect my money now and even create wealth in several years to come. I’ll also highlight several FTSE 100 shares I’m considering buying.

Here’s what I’d do 

First of all, I’d still invest in a Stocks and Shares ISA. Our tax year runs from 6 April to 5 April. We’ve less than three weeks to use the individual £20,000 ISA allowance for this tax year. 

Were there any FTSE 100 shares you liked before the market crash? Would you have invested in a company if the price had been lower? Well, here’s your chance now to buy into the shares via an ISA that has tax advantages.

Secondly, I’d reconsider my portfolio diversification strategy. Like many other investors, I’m wondering if we may already be in a recession. And certain industries tend to do better in times of slower economic growth.

A defensive company typically has a constant demand for its products or services. It isn’t correlated to the rest of the business cycle either. CNBC host Jim Cramer recently highlighted how important it may be to buy companies that “we can’t live without.” And I couldn’t agree with him more.

After all, we all have to buy daily basic essentials and continue our lives as normally as possible. Analysts regard consumer staples, healthcare companies, discount retailers, sin stocks (tobacco and drinks companies) and utilities mostly as defensive businesses. In other words, during a recession I’d bet on the consumer.

Finally, I’d pay attention to FTSE 100 shares that also have robust dividend yields and are likely to keep those dividends intact.

During mass market panics, some stocks may get sold off irrationally. But when investors plan to hold robust stocks for the long run — which I’d do — they’ll see the benefit of dividend reinvesting, returning even more cash on the initial investment.

The stock market crash is also making some of the UK’s best dividends stocks rather cheap. Passive income investors, such as retirees, could potentially benefit from investing in these companies.

FTSE 100 shares I’d consider now

Bear markets don’t occur very often. But when they do, it’d be important to buy into the top defensive businesses that may also provide investors with robust dividends. With this in mind, here are several large-cap shares I’m watching right now. I’d be willing to invest in them before the ISA deadline in April.

  • AstraZeneca – dividend yield 3.6%
  • BT Group – dividend yield 12.1%
  • British American Tobacco – dividend yield 7.8%
  • Coca Cola HBC AG – dividend yield 3.7%
  • Diageo – dividend yield 3.1%
  • GlaxoSmithKline – dividend yield 5.5%
  • Morrisons – dividend yield 3.4%
  • National Grid – dividend yield 5%
  • Ocado Group – doesn’t pay a dividend
  • Reckitt Benckiser Group – dividend yield 2.9%
  • Tesco – dividend yield 2.9%
  • Unilever – dividend yield 3.7%
  • United Utilities Group – dividend yield 4.5%

As always, don’t regard these as formal recommendations. Instead, view them as a starting point for more research.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

tezcang owns shares of Morrisons. The Motley Fool UK owns shares of and has recommended GlaxoSmithKline and Unilever. The Motley Fool UK has recommended AstraZeneca, Diageo, and Tesco. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young Black woman using a debit card at an ATM to withdraw money
Investing Articles

“If I’d put £5,000 into Santander shares just 2 years ago, here’s what I’d have now”

Our writer considers whether he thinks Santander shares still look good value after a strong period for the global Spanish…

Read more »

Illustration of flames over a black background
Investing Articles

Could this FTSE 250 stock be the next Rolls-Royce?

With an ongoing probe into the motor finance industry, the share price of this member of the FTSE 250 has…

Read more »

Investing Articles

My 3 favourite FTSE dividend stocks give me a mind-blowing 9.82% yield!

Harvey Jones is surprised to learn that he owns the three highest-yielding dividend stocks on the FTSE 100. So is…

Read more »

Investing Articles

Following strong 2024 results, this 6.1%-yielding FTSE 100 gem looks a bargain to me

With good 2024 results delivered, and a buyback and dividend increase announced, this high-yielding FTSE 100 heavyweight looks very cheap…

Read more »

Investing Articles

I’m not surprised the IAG share price is surging, it’s the top-rated UK stock

The IAG share price is up 57% since the start of the year, but remains undervalued. This bull run could…

Read more »

Investing Articles

Is the stock market set for a crash in 2025?

Could antitrust lawsuits derail US tech stocks and cause a stock market crash next year? Stephen Wright thinks the risks…

Read more »

Investing Articles

As Rolls-Royce’s share price falls 8%, is it time for me to buy on the dip?

Rolls-Royce’s share price has dropped after a stellar rise this year. I think this leaves it looking even more discounted…

Read more »

Engineer Project Manager Talks With Scientist working on Computer
Investing Articles

I reckon this S&P 500 stock could be among the best shares for me to buy today

This S&P 500 monopoly stock's trading at a 30% discount to its historical valuation just as growth could be about…

Read more »